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  3. > Motor Vehicle Market Trends
  4. > Connected Cars

Connected Cars

  • April 2014
  • -
  • IDATE
  • -
  • 44 pages

Overview and trends

This report describes the connected car ecosystem, in terms of applications, implementation techniques and also related business models. It analyses the connected car strategies of manufacturers, mobile carriers and application providers. It describes the main drivers and barriers for connected car market take-off. It also provides forecasts in volume and in value for mobile carrier opportunities.

Companies Mentioned

Audi,BMW,Chevrolet,Fiat USA,Fiat USA,Ford,General Motors,GM,Honda,Hyundai,Hyundai USA,Kia Motors USA,Mercedes,Nissan,Opel,PSA (Peugeot-Citroën),Renault,Tesla,Toyota,Volkswagen,AT&T,Bouygues Telecom,Orange,T-Mobile,Telecom Italia,Telefonica,Telenor,Verizon Wireless,Vodafone,Apple,Google,Microsoft,Samsung

Table Of Contents

Connected Cars
1. Executive Summary 6
2. Methodology and definitions 7
2.1. General methodology of IDATE's reports 7
2.2. Scope and definition 8
2.2.1. Scope 8
2.2.2. Applications 8
2.2.3. Implementation 9
3. Market development 11
3.1. Key stakes 11
3.2. Car manufacturers 11
3.2.1. Synthesis 11
3.2.2. BMW 16
3.2.3. General Motors 18
3.2.4. Renault Group 20
3.3. Telcos 23
3.3.1. Synthesis 23
3.3.2. ATandT 24
3.3.3. Vodafone 26
3.3.4. Orange 27
3.4. Internet players - application providers 29
3.4.1. Synthesis 29
3.4.2. Apple 30
3.4.3. Google 32
4. Market analysis 34
4.1. Drivers and barriers 34
4.1.1. Drivers 34
4.1.2. Barriers 37
4.2. Market estimates 38
4.2.1. Volume 38
4.2.2. Value 39
4.3. Synthesis 40
4.3.1. Technology sustainability issues 40
4.3.2. Business models: split billing and share plan as solution? 40
4.3.3. Scenarios 41
4.3.4. US market as a leading market 43
4.3.5. Next steps 43

Tables and Figures

Table 1: Main applications in automotive industry 8
Table 2: Description of typical connected car services 9
Table 3: Car maker strategy regarding module implementation (except for electric car) 9
Table 4: Main connected-car deployments 11
Table 5: Embedded system strategies 13
Table 6: Tethered systems 14
Table 7: Smartphone integration systems initiatives 15
Table 8: BMW strategy regarding applications 17
Table 9: GM strategy regarding applications 19
Table 10: Summary of key elements for telematics development 34
Table 11: List of main regulations for connected cars 35
Table 12: Mobile technology specifications 36
Table 13: Business cases options 41

***

Figure 1: An antenna for embedded system 10
Figure 2: Technical impacts on hardware specifications 13
Figure 3: Embedded system business model 13
Figure 4: Mercedes COMAND Online 14
Figure 5: Tethered business model 14
Figure 6: Ford SYNC AppLink applications 15
Figure 7: Smartphone integration systems business model 16
Figure 8: Wireless hotspot 17
Figure 9: OnStar value proposition 18
Figure 10: SD card slot for map update 21
Figure 11: Renault R-Link ecosystem 22
Figure 12: The likely new value proposition of share data plan ATandT from summer 2014 25
Figure 13: M2M approach of Vodafone 27
Figure 14: Orange offerings 28
Figure 15: CarPlay homepage for Volvo cars 31
Figure 16: Siri Eyes Free button description 31
Figure 17: Waze 33
Figure 18: Lexus RX450h retrofitted as a Google driverless car 33
Figure 19: ECall operating principle 35
Figure 20: Safety elements offered by Hughes Telematics 36
Figure 21: Connected charging monitoring principle for Renault Z.E. electric car 37
Figure 22: Forecast for connected car evolution, per implementation technique, worldwide 39
Figure 23: Connected car connectivity revenue, worldwide 39
Figure 24: Smartphone requirement for Sync access from Ford 42
Figure 25: Business model configuration for GM and Audi A3 through ATandT 43
Figure 26: Description of the ITS system 44

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