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Juice in Latvia

  • February 2017
  • -
  • Euromonitor International
  • -
  • 22 pages

Summary

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In 2016, juice revealed its inability to grow despite improving consumer purchasing power and generally increasing willingness to spend more on soft drinks. The major factor behind this is the maturity of juice and in particular that of nectars, the largest juice category. Despite the wide product assortment and diversity of brands, consumers seem to be losing interest in this category as they do not see that juice offers much advantage compared to other soft drinks, such as flavoured bottled wa...

Euromonitor International’s Juice in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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