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Juice in Macedonia

  • March 2017
  • -
  • Euromonitor International
  • -
  • 28 pages

Summary

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Juice achieved 3% off-trade value growth and 2% off-trade volume growth to reach MKD3.3 billion and 58 million litres in 2016. Unlike most of the review period, in late 2015 and 2016 the category began witnessing two conflicting trends affecting soft drinks in Macedonia: significant economising on the one hand and increased premiumisation within the 100% juice range on the other hand. Driven by the latter trend, not from concentrate 100% juice achieved the strongest off-trade value growth of 44%...

Euromonitor International’s Juice in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Related Market Segments :

Juice
Soft Drink

ref:plp2017

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