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  3. > Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in Indian Savory Snacks Market

Summary

Understanding Consumer Trends and Drivers of Behavior in the Indian Savory Snack Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

• Products that meet age-specific needs are driving the Savory Snacks consumption in India
• Consumers demand snacks that are convenient and suitable for on-the-go consumption
• Ethical and environmental issues have little impact on Indian consumers with respect to choosing Savory Snacks
• Health is not a major concern in most Savory Snack categories; however, India’s large vegetarian population turn to Nuts & Seeds for their protein needs.

Synopsis

Understanding Consumer Trends and Drivers of Behavior in the Indian Savory Snack Market identifies the key demographic groups driving consumption and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

• Key consumer demographic groups driving consumption within the Indian market. The figures showcase the number of times consumers of specific ages and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
• Market value and volumes over 2008–2018 for India and nine other countries to give a global context
• The degree of influence that the 20 key consumer trends identified by Canadean have on Savory Snack consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
• Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future
• Examples of international and India-specific product innovation targeting key consumer needs.

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Indian Savory Snack consumers. This is based on Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snack sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table Of Contents

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in Indian Savory Snacks Market
Definitions
Category classification and demographic definitions
Summary methodology

Market context
Busy lives and experience seeking are key factors driving Savory Snacks consumption in India
The Indian Savory Snacks market, currently valued at INR118.7 billion, is forecast to register sound growth over the next five years
Ethnic and Traditional Snacks account for the largest market share in volume terms in the Indian Savory Snacks market
There were 25.3 billion Savory Snacks occasions in India in 2012 with consumption driven by Kids and Babies
Although India has a leading position in volume terms, it does not translate to value sales owing to low prices of Savory Snacks
The Indian Savory Snacks market is the fourth largest in volume consumption globally

Demographic cohort consumption patterns
Indian men consume more Savory Snacks compared to women
Older consumers are under-consuming in the Indian Savory Snacks market
Males are 'heavy frequency' consumers of Savory Snacks in India
Kids can be classified as 'heavy frequency' consumers of Savory Snacks in India

Consumer trend analysis
Indian consumers seek Savory Snacks that not only meet their age specific needs but also provide additional Fun and Enjoyment
Consumer trends influencing Savory Snacks consumption can be compared globally to highlight the degree of influence of each trend
The Changing Lifestyle mega-trend: Products that meet age-specific needs are driving Savory Snacks consumption in India
The Connectivity mega-trend: Indian consumers are significantly influenced by media channels when choosing Savory Snacks
The Convenience mega-trend: Consumers demand snacks that are convenient and suitable for on-the-go consumption
The Ethics mega-trend: Ethical and environmental issues have little impact on Savory Snacks choices
The Experience and Enjoyment mega-trend: Indian consumers look to Savory Snacks for Fun and Enjoyment
The Health and Wellness mega-trend: Consumers in India prefer healthy Savory Snack options which are also positioned as offering fun
The Individuality mega-trend: There is an increasing demand for Savory Snacks with innovative flavors or those designed for sharing occasions
The Value mega-trend: Indian consumers are not overly concerned about the safety of their Savory Snacks
The Trust mega-trend: When choosing Savory Snacks, consumers desire value for money products

Innovation examples
Manufacturers are innovating across categories to target the growing needs of Indian consumers
Manufacturers are focusing on innovative formulation, positioning, and packaging

Recommended actions
Manufacturers, marketers, and retailers need to encourage Savory Snacks consumption by communicating novelty, value, and nutrition
Manufacturers, marketers, and retailers should develop Savory Snack products to meet the needs of modern lives

Appendix
An explanation of the sub-trends
Detailed methodology
About Canadean

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