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  3. > Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in French Savory Snacks Market


Understanding Consumer Trends and Drivers of Behavior in the French Savory Snacks Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

• French consumers are increasingly seeking Savory Snacks that offer better value for money
• Hectic lives leading to time-scarcity will continue to influence Savory Snack consumption in France
• The consumption of Savory Snack products among French consumers is driven by the pursuit of pleasure and Indulgence
• Indulgent French products that offer a fun and enjoyable experience in Savory Snacks will affect consumption behavior


Understanding Consumer Trends and Drivers of Behavior in the French Savory Snack Food Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

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• Key consumer demographic groups driving consumption within the French market. The figures showcase the number of times consumers of specific ages and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
• Market value and volumes over 2008–2018 for France and nine other countries to give a global context.
• The degree of influence that the 20 key consumer trends identified by Canadean have on Savory Snacks consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
• Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future
• Examples of international and France-specific product innovation targeting key consumer needs

Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of French Savory Snacks consumers. This is based on Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table Of Contents

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in French Savory Snacks Market
Category classification and demographic definitions
Summary methodology

Market context
Busy Lives, low cost snacking options, and Fun and Enjoyment are factors driving Savory Snack consumption in France
The French Savory Snacks market has a value of EUR 1.3 billion and is forecast to register stable growth over the next five years
The Potato Chips category accounts for the largest share of all volume sold in the French Savory Snacks market
There were 5.4 billion Savory Snacks occasions in France in 2012, with consumption highest among older consumers
Across the globe, the French Savory Snacks market is the eighth largest in value terms
The French Savory Snacks market has high value share but low volume share, which highlights the demand for premium products

Demographic cohort consumption patterns
French men are over-consuming compared to females in the Savory Snacks market
Older consumers and Mid-Lifers are primarily under-consuming in the French Savory Snacks market
Both men and women in France can be classified as 'Light Frequency Users' of Savory Snacks
Early Young Adults can be classified as 'heavy' users of Savory Snacks as they seek fun and enjoyment

Consumer trend analysis
Indulgence and a desire to seek Better Value for Money are the key motivations for choosing Savory Snacks in France
Consumer trends influencing Savory Snacks consumption can be compared globally to provide greater context on the degree of influence of each trend
The Changing Lifestyle mega-trend: Consumers seek products that meet the needs of their lifestage, such as healthy convenience and snacks for socializing
The Connectivity mega-trend: Connection and Media have a limited influence on Savory Snack consumption in France
The Convenience mega-trend: Due to busier lifestyles, French consumers demand snacks that are convenient and suitable for on-the-go consumption
The Ethics mega-trend: Consumers do not see Savory Snacks as a category where ethical concerns are important
The Experience and Enjoyment mega-trend: Consumers in France desire innovative new flavors and indulgent tastes
The Health and Wellness mega-trend: The Health and Wellness trend has minimal impact on Savory Snack consumption in France
The Individuality mega-trend: Snacking provides an opportunity for French consumers to create personal indulgent moments
The Trust mega-trend: Product safety has a limited influence on consumption in Savory Snacks
The Value mega-trend: A desire for Savory Snacks offering Value is driving high Private Label penetration

Innovation examples
Manufacturers are innovating across categories to target the growing needs of French consumers
Manufacturers are focusing on innovative formulation, positioning, and packaging

Recommended actions
Manufacturers, marketers, and retailers need to adapt Savory Snacks positioning to maximise consumption occasions
Manufacturers, marketers, and retailers should develop healthier products to appeal to the needs of an aging population

An explanation of the sub-trends
Detailed methodology
About Canadean

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