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Vitamins and Dietary Supplements in Bulgaria

  • September 2016
  • -
  • Euromonitor International
  • -
  • 40 pages

In 2016 the main consumer preference remained for traditional delivery methods such as tablets and capsules, due to their larger variety and wider availability. However, alternative delivery formats, such as fortified beverages with added vitamins, minerals and other ingredients, are gaining popularity. Similar to fast moving consumer goods, fortified beverages with added vitamins, minerals and other ingredients are available in a large variety of distribution channels, and are easy and convenie...

Euromonitor International’s Vitamins and Dietary Supplements in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Vitamins and Dietary Supplements in Bulgaria
VITAMINS AND DIETARY SUPPLEMENTS IN BULGARIA
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2016
Summary 2 Multivitamins: Brand Ranking by Positioning 2016
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
Table 6 Sales of Tonics by Positioning: % Value 2013-2016
Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016
Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016
Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Actavis Ead in Consumer Health (bulgaria)
Strategic Direction
Key Facts
Summary 3 Actavis EAD: Key Facts
Summary 4 Actavis EAD: Operational Indicators
Competitive Positioning
Summary 5 Actavis EAD: Competitive Position 2016
Fortex Nutraceuticals Ood in Consumer Health (bulgaria)
Strategic Direction
Key Facts
Summary 6 Fortex Nutraceuticals OOD: Key Facts
Summary 7 Fortex Nutraceuticals OOD: Operational Indicators
Competitive Positioning
Summary 8 Fortex Nutraceuticals OOD: Competitive Position 2016
Sopharma Ad in Consumer Health (bulgaria)
Strategic Direction
Key Facts
Summary 9 Sopharma AD: Key Facts
Summary 10 Sopharma AD: Operational Indicators
Competitive Positioning
Summary 11 Sopharma AD: Competitive Position 2016
Walmark Bulgaria Eood in Consumer Health (bulgaria)
Strategic Direction
Key Facts
Summary 12 Walmark Bulgaria EOOD: Key Facts
Summary 13 Walmark Bulgaria EOOD: Operational Indicators
Competitive Positioning
Summary 14 Walmark Bulgaria EOOD: Competitive Position 2016
Executive Summary
Vitamins and Dietary Supplements Drives Growth in Consumer Health in 2016
Consumers Make Informed Decisions When It Comes To Their Own Health
Local Pharma Players Focus on Innovation and Technology
Internet Retailing Is the Fastest Growing Distribution Channel
Gradual Saturation for the Major Consumer Health Categories
Key Trends and Developments
Vitamins and Dietary Supplements Allow for Higher Margins
Deeper Product and Consumer Segmentation Fuels Growth in Consumer Health
Pharmacy Consolidation Accelerates in 2016, Driving Innovation
Market Indicators
Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 15 Life Expectancy at Birth 2011-2016
Market Data
Table 16 Sales of Consumer Health by Category: Value 2011-2016
Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 20 Distribution of Consumer Health by Format: % Value 2011-2016
Table 21 Distribution of Consumer Health by Format and Category: % Value 2016
Table 22 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 23 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 15 Research Sources












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