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Vitamins and Dietary Supplements in Iran

  • September 2016
  • -
  • Euromonitor International
  • -
  • 29 pages

Most doctors in Iran tend to recommended the consumption of vitamins and mineral supplements when prescribing Rx medications to patients. As a result, consumption within the two categories remains significant and sales continued to grow rapidly during 2016. The activities of leading multinational suppliers have also played a major role in terms of increasing consumer awareness of these products in recent years. In addition, the Ministry of Health and Hygiene is also focusing on improving health...

Euromonitor International’s Vitamins and Dietary Supplements in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Vitamins and Dietary Supplements in Iran
VITAMINS AND DIETARY SUPPLEMENTS IN IRAN
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
Table 6 Sales of Tonics by Positioning: % Value 2013-2016
Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016
Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016
Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Darou Pakhsh Pharmaceutical Mfg Co in Consumer Health (iran)
Strategic Direction
Key Facts
Summary 1 Darou Pakhsh Pharmaceutical MFG Co: Key Facts
Competitive Positioning
Summary 2 Darou Pakhsh Pharmaceutical MFG Co: Competitive Position 2016
Poura Teb Medical and Pharmaceutical Co in Consumer Health (iran)
Strategic Direction
Key Facts
Summary 3 Poura Teb Medical and Pharmaceutical Co: Key Facts
Competitive Positioning
Summary 4 Poura Teb Medical and Pharmaceutical Co: Competitive Position 2016
Executive Summary
Underdeveloped Consumer Health Industry Demonstrates Untapped Opportunities
Price Stabilisation Brings An End To Inflation Shocks in 2016
Multinational Companies Help To Reshape Vitamins and Dietary Supplements
Chemists/pharmacies Continues To Dominate Consumer Health Distribution
Promising Performance Is Expected for Consumer Health
Key Trends and Developments
Chemists/pharmacies Remains the Main Retail Distribution Channel for OTC and Rx Drugs and Vitamins and Dietary Supplements
Utc Sales of Rx Products Is A Key Threat To Sales of OTC Products
Market Indicators
Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 15 Life Expectancy at Birth 2011-2016
Market Data
Table 16 Sales of Consumer Health by Category: Value 2011-2016
Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 20 Distribution of Consumer Health by Format: % Value 2011-2016
Table 21 Distribution of Consumer Health by Format and Category: % Value 2016
Table 22 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 23 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 5 OTC: Switches 2014-2016
Definitions
Sources
Summary 6 Research Sources












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