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Virtual Video Platforms and Workflow Technologies: 2014 – 2016

  • March 2014
  • -
  • AccuStream Research
  • -
  • 206 pages

Virtual video platforms together with essential CMS workflow, encoding, transcoding, optimization, recommendation and discovery tools produced a market worth $1.53 billion in 2013 revenue.

Enterprises, IPTV/OTT operators, TV Everywhere programmers, publishers, brands, businesses and eCommerce websites collectively are embracing or bolstering virtual video initiatives illustrating the backdrop to market expansion.
Each of the five technology platform, virtual tool and service segments inside this diverse, high-margin, M & A active and VC-attractive sector is forecast to achieve double-digit CAGRs through 2016, according to an operations knowledge report by AccuStream Research.
The report, Virtual Video Platforms and Workflow Solutions 2014 - 2016, builds a detailed sector valuation framework comprising historical and projected revenues, core competencies, R & D initiatives, targeted account verticals, international exposure and billing models by entrant, augmented by comparative analysis of each segment’s growth trajectory by product type.
The market is quickly implementing cloud-based solutions and services, as accounts lock in lower upfront costs with vendor ROI tied to lifetime customer value projected against future capacity growth.

Moreover, video deployment complexities necessitate end-to-end solutions or existing systems integration expertise to reduce customization and CAPEX outlays.
Consumer-facing virtual video platforms Brightcove, Kaltura, Ooyala and others carved out 24.4% of sector value. Enterprise-focused video solutions Invodo, Qumu, Ustream (including on-premises deployment specialists) and similarly positioned vendors captured 14.5%.
The IPTV/OTT segment, populated by companies like Piksel and Octoshape, booked a 22.6% share. The encoding, transcoding and optimization segment which includes Encoding.com, eyeIO, Haivision, Sorenson and Wowza Media, among others, a 13.6% share.
Search, recommendation and personalization solutions like SnappyTV, TiVo (software and services revenue only) and its newly acquired Digitalsmiths’ digital TV discovery technology and data warehouse a 24.9% slice.
Report analytics are complemented and enhanced with in-depth Q & A’s featuring the sharpest minds and brightest tech management in each segment of the virtual video platform space and related workflow disciplines.

Table Of Contents

Virtual Video Platforms and Workflow Technologies: 2014 - 2016
EXECUTIVE SUMMARY 1
Virtual Video Products and Services Reach $1.53 Billion in 2013 Revenue; Total Sales Forecast to Increase 30.2% in 2014 1
Virtual Video Platforms, Encoding, Processing and Workflow Solutions: Sector
Revenue 2007 - 2016 2
Virtual Video Platforms, Processing and Workflow Sector: Percent Revenue
Growth 2007 - 2016 3
The Sector is Forecast to Achieve a 24.9% CAGR through 2016 4
CAGR Analysis by Segment: 2007 - 2016 4
Virtual Video Platforms, Players, Workflow, Engagements , Services, Tools and Technologies: Annual Sector Revenue Growth 2007 - 2016 5

VIRTUAL VIDEO PLATFORMS, ENCODING, TRANSCODING and WORKFLOW SOLUTIONS: TERMS and DEFINITIONS 7

SECTION ONE 13
Sector Overview: Virtual Video Platforms, Encoding, Transcoding, CMS,
Engagement, Recommendation Tools and Technology Suites 13
Strategic Business Fundamentals, Market Outlook and Financial Performance 13
Virtual Video Platforms, Encoding, Processing, Recommendation and Workflow
Sector: Percent Revenue Growth 2007 - 2016 14
Setting the Sector's Table Stakes: Balancing R and D Investment against Realized
versus Perceived Customer Demand 15
Virtual Video Sector Continues to Consolidate, Reorganize, Hire Additional Staff,
Attract Venture Capital Supporting New and Existing Entrants, as well as
Generating M and A 16
Consumer-Facing Virtual Video Platform Solutions and IPTV Vendors 16
Consumer-Facing Virtual Video Platforms, Players and Workflow Technologies:
Growth Profile 2007 - 2016 18

IPTV/OTT Segment Growth Profile: 2007 - 2016 20
Enterprise-Facing Virtual Video Solutions 21
Enterprise Video Segment: Comparative Growth Profile: 2007 - 2016 22
Encoding/Transcoding/Processing and CRM 23
Virtual Video Encoding, Transcoding, Processing and Optimization: Growth
Profile 2007 - 2016 24
Discovery, Social Engagement, Search, Navigation, Recommendation Tools and
Technology Suites 25
Virtual Video Engagement, Discovery, Recommendation Tools are Technology
Suites: Growth Profile 2007 - 2016 27
Virtual Video Products and Services Reach $1.53 Billion in 2013 Revenue; Total
Sales Forecast to increase 30.2% in 2014 28
Virtual Video Platforms, Encoding, Workflow and Discovery Services: Revenue Analysis 2007 - 2016 29
Virtual Video Platforms, Processing, Workflow, Delivery and Monetization Vendors: Core Competencies and Business Models 32
Virtual Video Tech Platform, Processing, Workflow, Delivery and Monetization Vendors: Annual Revenue Analytics 2007 - 2016 34
The Sector is Forecast to Achieve a 24.9% CAGR through 2016 36
CAGR Analysis by Segment: 2007 - 2016 36
Virtual Video Platforms, Encoding, Transcoding, Engagement, Recommendation
Tools and Workflow Technologies: Total Sector Revenue Analysis: 2007 - 2016 38
Discovery and Video Platforms Segments Combine for 49.3% of Total Sector
Revenue in 2013 40
Virtual Video Platforms, Players, Tools and Technologies Annual Sector Share by Product Segment: 2007 - 2016 41
Virtual Video Platforms, Players, Workflow, Recommendation Tools : Sector Share by Year 2007 - 2016 42

SECTION TWO 43
Enterprise-Facing Virtual Video Platforms 43
Enterprise-Facing Virtual Video Solution Vendors Continue to Outperform the
Sector in Annual Revenue Growth 43
Enterprise/Business-Focused Video Platforms: Market Positions and Core
Competencies 46
Enterprise-Facing Solutions Outperformed Total Sector Growth Three of the Past
Six Years 48
Enterprise-Focused Virtual Video Platform Specialists: Segment Revenue 2007 - 2016 50
Enterprise/Business-Focused Virtual Video Platforms: Vendor Revenue Analysis
2007 - 2016 52

TECH EXECUTIVE Q and A FORUM 53
INVODO 53
QUMU 56
USTREAM 60
VBRICK 65

SECTION THREE 68
Consumer-Facing Virtual Video Platforms, Technologies and Services: Monetization
Modules are the Essential Value Proposition 68
Virtual Video Platforms, Players, Workflow, CMS and Integrated Solutions: 2007-2016 71
With the exception of 2011, consumer-facing virtual video platforms have generally
outperformed or equaled the revenue gains of the entire ecosystem 2007 - 2013 74
Consumer-Facing Virtual Video Platforms: Revenue Analysis 2007 - 2016 75
Virtual Video Platforms, Players, Workflow, CMS and Integrated Solutions:
Vendor Revenue Analytics 2007 - 2016 77
TECH EXECUTIVE Q and A FORUM 78
BRIGHTCOVE 78
DACAST 85
JWPLAYER 89
KALTURA 92
METRIX SYSTEMS 97
NEULION 101
OOYALA 105
RAMP 111
thePLATFORM 116

SECTION FOUR 123
IPTV/TV Everywhere Solutions Specialists and Vendors 123
TV Everywhere is Gaining Deployment Traction, Creating Demand Momentum,
though the User Experience Indicates more Implementation Work needs to be done 123
IPTV and OTT Virtual Video Platform Solutions: Market Positions and Core
Competencies 126
After two years' worth of sub-sector performance, the segment is poised for future
growth 129
IPTV and OTT Video Platform Solutions: Segment Revenue Analysis 2007 - 2016 129
IPTV and OTT Video Platform Solutions: Segment Revenue Analysis 2007 - 2016 132
TECH EXECUTIVE Q and A FORUM 133
OCTOSHAPE 133
PIKSEL 139


SECTION FIVE 143
Encoding, Transcoding and Media Processing 143
Complex Video Encoding Output Requirements, Plus Demand for Live and Cloud
Transcoding Form Nexus of Revenue Growth 2014 - 2016 143
Virtual Video Encoding, Transcoding, Processing and Optimization Solutions:
2014 - 2016 146
Encoding, Transcoding, Processing and Optimization Segment Delivers 28.3%
Growth in 2013, Outpacing the Total Sector 149
Virtual Video Encoding, Transcoding, Processing and Optimization: Segment
Revenue Analysis 2007 - 2016 149
Virtual Video Encoding, Transcoding, Processing and Optimization: Revenue
Analysis 2007 - 2016 151
TECH EXECUTIVE Q and A FORUM 152
ENCODING.COM 152
eyeIO 158
HAIVISION 164
SORENSON MEDIA 168
VANTRIX 172
WOWZA MEDIA SYSTEMS 176

SECTION SIX 181
Video Discovery, Recommendation, Search and Share Technologies 181
UI Sophistication Powered by Productized Metadata Gathering Tools for Discovery,
Recommendation, Search and Social Sharing/Learning 181
Virtual Video Discovery, Engagement, Recommendation Tools and Technology
Suites: 2007 - 2016 184
Virtual Video Discovery, Engagement and Recommendation Tools Advance
21.1% in 2013; Continued Future Growth Indicated 187
Virtual Video Discovery, Engagement, Recommendation Services, Tools and
Technology Suites: 2007 - 2016 188
Virtual Video Discovery, Engagement, Recommendation Tools and Technology
Suites: 2007 - 2016 190
TECH EXECUTIVE Q and A FORUM 191
DIGITALSMITHS 191
SNAPPYTV 197
TABOOLA 203
THINKANALYTICS 206

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