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Watches in Germany

  • July 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

Watches had a successful year in Germany in 2016. Value sales recorded good growth while volume sales were marginal. The main contributor to the positive development in value sales was the growing demand for premium mid-priced to high-priced luxury watches. For many consumers, exclusivity and superior quality are the main purchasing factors for watches in Germany; they consider premium watches more as an investment than a regular purchase of a mere tool to measure time. Product value trumped act...

Euromonitor International’s Watchesin Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Watches by Price Band, Watches by type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Watches market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Watches in Germany
WATCHES IN GERMANY
Euromonitor International
July 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Watches by Category: Volume 2011-2016
Table 2 Sales of Watches by Category: Value 2011-2016
Table 3 Sales of Watches by Category: % Volume Growth 2011-2016
Table 4 Sales of Watches by Category: % Value Growth 2011-2016
Table 5 Sales of Watches by Price Band: Volume 2011-2016
Table 6 Sales of Watches by Price Band: Value 2011-2016
Table 7 Sales of Watches by Price Band: % Volume Growth 2011-2016
Table 8 Sales of Watches by Price Band: % Value Growth 2011-2016
Table 9 NBO Company Shares of Watches: % Value 2011-2015
Table 10 LBN Brand Shares of Watches: % Value 2012-2015
Table 11 Distribution of Watches by Format: % Value 2011-2016
Table 12 Forecast Sales of Watches by Category: Volume 2016-2021
Table 13 Forecast Sales of Watches by Category: Value 2016-2021
Table 14 Forecast Sales of Watches by Category: % Volume Growth 2016-2021
Table 15 Forecast Sales of Watches by Category: % Value Growth 2016-2021
Table 16 Forecast Sales of Watches by Price Band: Volume 2016-2021
Table 17 Forecast Sales of Watches by Price Band: Value 2016-2021
Table 18 Forecast Sales of Watches by Price Band: % Volume Growth 2016-2021
Table 19 Forecast Sales of Watches by Price Band: % Value Growth 2016-2021
Executive Summary
Looking Good - Further Growth for Personal Accessories in Germany
Luxury and Premium Products Drive Value Sales
With Variety Comes Fragmentation - Challenges Within the Competitive Landscape
Specialist Retailers Make Consumers Feel Special
Saturation and Fierce Competition Will Negatively Affect Future Sales Development
Key Trends and Developments
Diversity As Key Success Factor Within Personal Accessories in Germany
New Product Trends Are Exclusive, Timeless and Smart
Store-based Sales Remain Dominant
Market Data
Table 20 Sales of Personal Accessories by Category: Volume 2011-2016
Table 21 Sales of Personal Accessories by Category: Value 2011-2016
Table 22 Sales of Personal Accessories by Category: % Volume Growth 2011-2016
Table 23 Sales of Personal Accessories by Category: % Value Growth 2011-2016
Table 24 NBO Company Shares of Personal Accessories: % Value 2011-2015
Table 25 LBN Brand Shares of Personal Accessories: % Value 2012-2015
Table 26 Distribution of Personal Accessories by Format: % Value 2011-2016
Table 27 Forecast Sales of Personal Accessories by Category: Volume 2016-2021
Table 28 Forecast Sales of Personal Accessories by Category: Value 2016-2021
Table 29 Forecast Sales of Personal Accessories by Category: % Volume Growth 2016-2021
Table 30 Forecast Sales of Personal Accessories by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources












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