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Wipes in Sweden

  • March 2017
  • -
  • Euromonitor International
  • -
  • 28 pages

Summary

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The consumer desire for convenience remained the major driver of value growth in wipes in 2016. However, this was conditioned heavily by the price-sensitivity of many consumers. A significant proportion of Swedish households consider wipes to be expensive and, although the convenience of wipes is generally appreciated, this remains a hindrance to the absolute magnitude of value growth rates in the category. This offers an explanation for the success of baby wipes relative to other types of perso...

Euromonitor International’s Wipes in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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