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EXECUTIVE SUMMARY

The report titled “The US Hybrid Vehicles Market Outlook to 2018 - Government Strategy and Cost Effective Hybrids to Escalate Demand” presents a comprehensive analysis of the industry covering aspects including market size by volume sales and market segmentation by plug-in and full/mild hybrids; by states and metropolitan areas. The report also entails a detailed description on the recent trends and developments in the market and the competitive scenario of major players in the industry along with the market share of major companies in the overall hybrid market and market share of all the hybrid vehicle models in each category.

The hybrid vehicles market in the US has been driven by volatile oil prices, rising gas prices shrinking of the fuel reserves, upcoming cost-effective hybrids and emission standards. The market has registered a CAGR of 7.6% during 2007-2013 by rising from ~ hybrid vehicle sales in 2007 to ~ hybrid vehicle sales in 2013. Full/mild hybrids commanded the largest share of ~% share of the total hybrid vehicle sales in the country in 2013 and witnessed ~ full/mild hybrid vehicle sales in 2013. However, astounding CAGR of ~% over the years 2010-2013 clearly indicates the gigantic emerging market of the PHEVs as well in the US.

California was the leading state selling over ~ hybrids accounting to a mighty contribution ~% to the US hybrid vehicles market. This was followed by other top four states which were New York, Florida, Texas and New Jersey which withheld the contributions of ~%, ~%, ~% and ~% respectively for the year 2009. Los Angeles was the leading metropolitan area market with contribution of ~%, ~% and ~% for the years 2007, 2008 and 2009 respectively.

Toyota is the leading player with the dominating market share of ~% in 2013. Ford sold ~ hybrids in the US during 2013 and increased its market share in the conventional hybrid vehicles market in the US from ~% in 2012 to ~% in 2013.GM stood at the third position, with ~% market share and aggregate sales of ~ hybrids in the US hybrid vehicles market in 2013.

The Toyota Prius family comprising of four models, Prius, Prius v, Prius c, Prius plug-in hybrid, was the market leader in the year 2013, representing a market share of ~% of the total hybrid sales in the US. Ford Fusion model contributed around ~% share to overall hybrid vehicles market in the US, reporting sales of ~ hybrid vehicles which accounted for nearly ~% of the Ford company’s hybrid vehicle sales in the country.

The US hybrid vehicles market is estimated to witness ~ hybrid vehicle sales by 2018 which will grow from ~ vehicle sales in 2013. The future of the US hybrid vehicles market is expected to be favorable on account of rising gas prices, continuing federal and government support, decreasing dependency on imported crude, recharging infrastructure, upcoming cost-effective batteries and the change in consumer perspectives. The overall hybrid vehicles market in the US is expected to grow significantly at a CAGR of 11.1% in the forecasted period of 2013-2018.

KEY TOPICS COVERED IN THE REPORT

- The market size of the US hybrid vehicles market in terms of volume sales in the last 6 years (2007 - 2013)
- The US hybrid vehicles market segmentation by plug-in and full/mild hybrid vehicle (2007-2013)
- The US hybrid vehicles market segmentation by states and metropolitan areas hybrid vehicle sales (2007-2009)
- Trends and developments and consumer awareness and behavior in the hybrid vehicles market in the US
- Hybrid vehicles battery development process overview
- Pricing of hybrid vehicles in the US
- Market share of major players by volume and by models in the US hybrid vehicles market (2007-2013)
- Competitive landscape and company profiles with the key performance indicators of the major automobile companies operating in the US hybrid vehicles market (Toyota, Ford, General Motors, Hyundai, Honda and others)
- Future projections and macro economic factors of the US hybrid vehicles market

Table Of Contents

The US Hybrid Vehicles Market Outlook to 2018 - Government Strategy and Cost Effective Hybrids to Escalate Demand
TABLE OF CONTENTS
1. The US Hybrid Vehicles Market Introduction
1.1. The US Hybrid Vehicles Industry Value Chain
2. The US Hybrid Vehicles Market Size by Volume, 2007- 2013
3. The US Hybrid Vehicles Market Segmentation
3.1. By Plug-in and Full/Mild Hybrid Vehicles, 2007-2013
3.2. By States in the US by Volume, 2007 - 2009
3.3. By Metropolitan Areas in the US by Volume, 2007 - 2009
4. Trends and Developments in the US Hybrid Vehicles Market
Government Initiatives and Regulations in Hybrid Vehicles Market in the US
Consumer Awareness and Behaviour
Charging Infrastructure
Changing Trends - A Major Shift towards Micro Hybrids is Anticipated
5. Hybrid Vehicle Battery Development Process Overview
5.1. Challenges Involved with the Battery Development Process
Need for the Raw Materials for the Hybrid Vehicles Battery
Issues with the Battery Production
Issues with the Battery Destruction
5.2. Technological Upgradation for Battery Advancements
6. Pricing of Hybrid Vehicles in the US
General Overview of Price Structure of Hybrid Vehicle in the US
Domestic Tax Incentives and Credits for Hybrid Vehicles
Reduction Of Running and Maintenance Costs
Increased Fuel Economy - A Strong Influencing Factor to Purchase Hybrids
Battery Economics for the Consumers
Factual Pricing Analysis of Honda Civic Hybrid and Non-Hybrid Model
7. Market Share of the Major Players in the US Hybrid Vehicles Market
7.1. By Volume, 2007-2013
7.1.1. By Models, 2007-2013
Caveat Emptor - How Hollow Hybrids are Profiting from the Hybrid Image
7.1.1.1. Comparative Analysis of Economical and Environmental Performance by Hybrid Vehicles Models
8. Company Profiles of Major Players in the US Hybrid Vehicles Market
8.1. International Companies
8.1.1. Toyota
8.1.1.1. Company Overview
8.1.1.2. Business Strategies
Focus on Global Diversification of Hybrid Vehicles
Greater Emphasis on the US Market
8.1.1.3. Key Performance Indicators
PESTLE Analysis
8.1.2. Honda
8.1.2.1. Business Overview
8.1.2.2. Business Strategies
High Hybrid Vehicle Sales are Anticipated
Continuous Focus on Expanding its Manufacturing Operations in the US
8.1.2.3. Key Performance Indicators
The Most Promising Hybrid Technology
8.1.3. Hyundai Motor Group
8.1.3.1. Business Overview
8.1.3.2. Business Strategies
Focus On Product Expansion in the US
Continuous Focus on New Investments
8.1.3.3. Key Performance Indicators
The Unparallel Technolgy and Durability
8.2. The US based Multinational Companies
8.2.1. Ford
8.2.1.1. Business Overview
8.2.1.2. Business Strategies
Extensive Expansion of Workplace Charging Stations
Upgrading Technology and Upcoming New Hybrid Models
Focus in Recruiting More Technical Professionals
8.2.1.3. Key Performance Indicators
Focus on the Development of Innovative Technologies
8.2.2. General Motors
8.2.2.1. Business Overview
8.2.2.2. Business Strategies
Focus on the Expansion of Green Technology Based Vehicles
8.3. Other Players in the Hybrid Vehicles Market
9. The US Hybrid Vehicles Market Future Outlook and Projections, 2014 - 2018
9.1. Cause and Effect Relationship in the US Hybrid Vehicles Market
10. Macro-Economic Factors for the US Hybrid Vehicles Market
10.1. Total Automobile Sales in the US, 2007-2018
10.2. Fuel and Battery Prices in the US, 2007 - 2018
10.3. Fuel Consumption Per Capita in the US, 2007-2018
10.4. Environmental Regulations and the Emission Standards
10.5. Population in the US, 2007 - 2018
10.6. Gross Domestic Product, 2007-2018
10.7. Personal Disposable Income, 2007-2018
11. Appendix
11.1. Market Definitions
11.2. Abbreviations
11.3. Research Methodolgy
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
11.4. Disclaimer



LIST OF FIGURES

Figure 1 : Industry Structure of Conventional Combustion Vehicles vs Hybrid Vehicles
Figure 2: General Structure of Lithium-Ion Battery Industry
Figure 3: The Lithium ion Battery Supply Chain
Figure 4: The US Hybrid Vehicles Market Size on the Basis of Total Number of Hybrid Vehicles Sold, 2007 -2013
Figure 5: Market Share of the US Top 10 Selling Hybrid Models in Percentage (%), 2013
Figure 6: The US Hybrid Vehicles Market Future Projections on the Basis of Total Number of Hybrid Vehicles Sold, 2014-2018
Figure 7: The US Automobile Vehicle Sales in Number, 2007-2018
Figure 8: Hybrid Vehicles Battery Cost Computation in USD per KWh, 2007-2018
Figure 9: The US Population in Million, 2007-2018
Figure 10 : The GDP per capita in Purchasing Power Parity (PPP) in the US, 2007-2018
Figure 11: Personal Disposable Incomes in the US in USD Million, 2007-2018

LIST OF TABLES

Table 1: RandD Institutions in the US by Functions and Roles
Table 2: Estimated Contribution (in Percentage) of Value Added/Importance of Each Process Stage Involved in Manufacturing of Li-ion Battery
Table 3: Comparison of Full HEV, Mild HEV and PHEV on the Basis of Technological and Economical Aspects
Table 4: The US Hybrid Vehicles Market Segmentation by Number of Full/Mild Hybrid Vehicles and Plug in Hybrid Vehicles Sold, 2007-2013
Table 5: The US Hybrid Vehicles Market Segmentation by Full/Mild Hybrid Vehicles and Plug -in Hybrid Vehicles on the Basis of Number of Vehicles Sold in Percentage (%), 2007-2013
Table 6: The US Hybrid Vehicles Market Segmentation on the Basis of State-Wise Sales of Hybrid Vehicles in Percentage (%), 2007-2009
Table 7: The US Hybrid Vehicles Market Segmentation on the Basis of Most Popular State-Wise Sales of New Hybrid Vehicles Registered/Sold per 1000 Residents), 2007-2009
Table 8: The US Hybrid Vehicles Market Segmentation on the Basis of Metropolitan Area -Wise Sales of Hybrid Vehicles Registered/Sold per 1000 Residents in the US in Percentages (%), 2007-2009
Table 9: The US Hybrid Vehicles Market Segmentation on the Basis of Most Popular Metropolitan Area -Wise Sales of New Hybrid Vehicles Registered/ Sold per 1000 residents, 2007-2009
Table 10: Comparison of the Average Amount Financed as a Loan for a Hybrid Vehicle and for a Typical Conventional Auto Vehicle
Table 11: Top 15 US Hybrid Vehicles Loyalty Market by Contribution in Percentage (%), 2011
Table 12: Current Charging Technology or Electric Vehicle Supply Equipments (EVSE) in the US
Table 13: Comparison of Various Batteries Used in Hybrid Vehicles on the Basis of Different Performance Indicators
Table 14: Major Areas of Primary Nickel Consumption in the US with their Percentage (%) Use, 2012
Table 15: Various Industrial End Uses of Nickel in the US with their Percentage (%) Use, 2012
Table 16: Areas of End Uses of Lithium across the Globe with their Percentage (%) Use, 2012 38
Table 17: SWOT Matrix of Lithium- Ion Battery Supply Chain in the US
Table 18: MSRP Battery Cost, Tax Credits and Battery Retail Price Details for the Toyota Hybrid Vehicle Models in USD
Table 19: Comparison of Mileages of Regular and Hybrid Civic Sedan in Miles per Gallon
Table 20: Market Share of Major Players in the US Hybrid Vehicles Market on the Basis of Number of Hybrid Vehicles Sold in Percentage (%), 2007-2013
Table 21: Major Players in the US Hybrid Vehicles Market by Number of Hybrid Vehicles Sold, 2007-2013
Table 22: Market Share of the US Top 10 Selling Hybrid Models in Volume, 2013
Table 23: Economic and Environmental Performance Comparison among Hybrid Models Sold in the US
Table 24: Key Development Activities of Toyota across the US
Table 25: List of Hybrid Vehicle Offering by Toyota Motor Sales in the US
Table 26: Toyota Hybrid Vehicles Sales by Models in the US, 2007 -2013
Table 27: Key Activities of Honda in the US
Table 28: List of Hybrid Vehicle Offering by Honda in the US
Table 29: Honda Hybrid Vehicles Sales by Model in the US, 2007 -2013
Table 30: Key Developments of Hyundai in the US, 2011
Table 31: List of Hybrid Vehicle Offering by Hyundai Motor Group in the US
Table 32: Hyundai Hybrid Vehicles Sales by Models in the US, 2011-2013
Table 33: List of Hybrid Vehicle Offering by Ford Motor Company in the US
Table 34: Ford Hybrid Vehicles Sales by Model in the US, 2007 -2013
Table 35: List of Hybrid Vehicle Offering by General Motors Company in the US
Table 36: General Motors Hybrid Vehicles Sales by Model in the US, 2007 -2013
Table 37: List of Hybrid Vehicle Offering by Other Hybrid Vehicles Companies in the US
Table 38: Hybrid Vehicles Sold by Other Players by Models in the US, 2007 -2013
Table 39: Cause and Effect Relationship Analysis between Industry Factors and Expected Hybrid Vehicles Market Prospects
Table 40: The US Automobile Production in Number, 2007-2012
Table 41: The Trend of Hybrid Vehicle Monthly Sales with Respect to the Gasoline Prices per Month, 2007-2008
Table 42: Retail Gasoline, Diesel, Natural Gas Prices for the US Consumers, 2007-2018
Table 43: The Fuel (Oil and Natural Gas) Consumption in the US, 2007-2018
Table 44: Reduction in Fuel Consumption and Simultaneous Increase in Fuel Economy for Different Pathways by the Year 2025
Table 45: Comparison of Well-to-Wheel Greenhouse Gases Emissions in Pounds of CO2 Equivalent and Fuel-Cost in USD of Various Vehicles for a 100-Mile Trip.
Table 46: Comparison of the Four Different State-of-the art Buses on the Basis of their Gaseous Emissions
Table 47: Correlation Matrix of the US Hybrid Vehicles Market
Table 48: Regression Coefficients Output of the US Hybrid Vehicles Market

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