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  4. > Market Focus: Trends and Developments in the Dairy Food Sector in South Africa

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the South African Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.

Key Findings

- A slowdown in economic growth, high inflation rates and falling commodity prices are impacting demand for packaged goods in South Africa
- The Dairy Food market in South Africa is forecast to grow higher than the African region
- Growing consumer health awareness will influence sales of liquid Milk
- The introduction of new product varieties of Butter and Spreadable Fats is increasing category sales
- Consumers' growing interest in pre-packaged Cheese will influence consumption during the forecast period
- High growth categories, Cheese and Milk, will see an increase in market share.

Synopsis

The Dairy Food market in South Africa is a well-organized high volume market. Milk was the largest category in terms of volume and value, while Cheese is forecast to be the fastest-growing category driven by increased demand for Processed Cheese and Natural Cheese. Demand for Dairy products with long shelf lives is forecast to increase further.

Reasons To Buy

This overview of the consumer and market dynamics of the South African Dairy sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

Table Of Contents

Market Focus: Trends and Developments in the Dairy Food Sector in South Africa
Executive Summary
Future Outlook

Country Context
-Macro economic analysis
-Overview -consumption habits

Sector Analysis
-Overall value -volume analysis
-Value -volume analysis by categories
-Market share analysis

Consumer Overview
-Key trends

Private Labels
-Private Label vs. National Brand penetration
-Growth analysis

Distribution insights
-Leading retailers
-Key distribution formats by categories

Packaging Insight
-Key packaging material and type
-Top packaging closures and outers

Leading players with market share
Data Appendix and Summary Methodology

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ref:plp2014

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