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  4. > The Mobile Advertising (mAdvertising) Market: 2014 - 2020 - Opportunities, Challenges, Strategies & Forecasts

Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets. Although many view mobile advertising as sub-segment of online advertising, its scope is far greater with over 7 Billion mobile subscriptions worldwide.

Mobile advertising promises to drive revenue generation opportunities for App developers, advertising networks, mobile platform providers and wireless carriers alike. Currently in its early years, the market accounts for nearly $21 Billion in annual revenue.

The growing penetration of smartphones and tablets has further extended the addressable market for mobile advertising as users spend an increasing amount of their time with these devices. By the end of 2020, tablet based advertising campaigns alone will generate more than $27 Billion in global revenue, following a CAGR of nearly 25% between 2014 and 2020.

The "Mobile Advertising (mAdvertising) Market: 2014 - 2020" report provides an in-depth assessment of the global mobile advertising market. In addition to covering the business case, market drivers, challenges, opportunities, key developments, industry roadmap, ecosystem, key player profiles and strategies, the report also presents comprehensive forecasts for the mobile advertising market from 2014 till 2020, including an individual assessment of 2 device form factor submarkets, 9 application & media submarkets, and 25 country submarkets.

Tablet and Smartphone shipment forecasts (by OS platform, vendor and region) are also presented in the report due to their profound impact on the size of the mobile advertising market. Historical figures from 2010, 2011 and 2012 accompany the forecasts.

The report comes with an associated Excel datasheet covering quantitative data from all figures presented within the report.

Topics Covered:

The report covers the following topics:
• Mobile advertising business models: Ad types, physical Ad dimensions, supporting technologies and revenue generation models
• Key market sectors for mobile advertising and their evolution
• Market drivers and challenges for the mobile advertising market
• A detailed assessment of the emerging tablet advertising submarket and its growth potential
• Key developments and opportunities in the industry
• Profiles and strategies of 34 key players in the mobile advertising market
• Strategic recommendations for advertisers, mobile advertising providers, wireless carriers and mobile device OEMs
• Global and regional market forecasts:
• Mobile advertising revenue forecasts: 2010 - 2020
- Submarket revenue forecasts are categorized in 2 device form factor categories:
Mobile Phone
Tablet
- Submarket revenue forecasts are categorized in 9 application & media categories:
Media Alerts
Mobile Browsing (Display, Search)
Mobile Applications
Mobile Games
Mobile Music
Mobile Social Networking
Mobile TV (Broadcast, Unicast & One-off)
Mobile Video (One-off, Subscription Based)
Text Alerts
- Country level revenue projections are presented for the following 25 leading countries in the mobile advertising market:
Argentina
Australia
Brazil
Canada
China
Czech Republic
Denmark
Finland
France
Germany
India
Italy
Japan
Mexico
Norway
Poland
Russia
Saudi Arabia
South Africa
South Korea
Spain
Sweden
UAE
UK
USA
- Regional mobile advertising forecasts are categorized in the following six categories:
Asia Pacific
Eastern Europe
Latin & Central America
Middle East & Africa
North America
Western Europe
Tablet Shipment Forecasts: 2010 - 2020
- Tablet shipment projections are categorized in 4 Operating System (OS) platform categories:
Apple iOS
Android
Windows
Others
- Tablet shipment projections are categorized in 4 display size categories:
4 – 7 inches
7 – 9 inches
9 – 12 inches
12 – 16 inches
- Tablet vendor share projections are shown for the following 22 vendors: Apple, White Box, Samsung, Asus, Amazon, Acer, Lenovo, Huawei, Sony, Microsoft, Dell, BlackBerry, HP, Archos, Nook, Toshiba, ZTE, Vizio, Motorola, LG, Viewsonic, HTC
- Regional tablet shipment forecasts are categorized in the following six categories:
Asia Pacific
Eastern Europe
Latin & Central America
Middle East & Africa
North America
Western Europe
Smartphone Shipment Projections: 2010 - 2020
- Smartphone shipment projections are categorized in 14 Operating System (OS) platform categories:
Apple iOS
Android
Bada
Blackberry OS
Firefox OS
LiMo
MeeGo
Microsoft
Palm OS / webOS
Sailfish
Symbian
Tizen
Ubuntu
Others
- Smartphone vendor share projections are shown for the following 22 vendors: Samsung, Apple, LG, Huawei, ZTE, Lenovo, Sony, Coolpad, BlackBerry, Nokia, HTC, Motorola, Pantech, TCL-Alcatel, Fujitsu, Sharp, Panasonic, NEC, Casio, Hitachi, Acer
- Regional smartphone shipment forecasts are categorized in the following six categories:
Asia Pacific
Eastern Europe
Latin & Central America
Middle East & Africa
North America
Western Europe

Key Findings:

The report has the following key findings:
• At present, the market for mobile advertising is still in its early years, and accounts for more than $21 Billion in global revenue
• Driven by a higher Click-Through Rate (CTR) and growing user penetration, the tablet segment of the market is expected to overtake smartphone based advertising revenues
• By the end of 2020, tablet advertising alone will generate more than $27 Billion in global revenue, following a CAGR of nearly 25% between 2014 and 2020. During the same year (2020) tablet shipments will reach nearly 600 Million annually
• In-app based mobile advertising is expected to significantly grow its revenue share over the coming years, accounting for over 25% of the total mobile advertising market by 2020
• Leveraging their demographics and real-time location data, wireless carriers are aggressively eyeing on opportunities to tap into the mobile advertising market

Key Questions Answered:

The report provides answers to the following key questions:
• How big is the opportunity for mobile advertising, and what is the size of the total addressable market?
• What are the key use cases of mobile advertising?
• What are the key business models of mobile advertising and how can advertisers generate revenue?
• Do tablet advertising campaigns have a better Click-Through Rate (CTR) than smartphones?
• Which application & media categories will generate the highest amount of revenue through mobile advertising?
• What are the market drivers and barriers for the growth of mobile advertising?
• Which regions and countries will witness the highest level of revenue through mobile advertising?
• Who are the key players in the mobile advertising industry and what are their strategies?
• How can wireless carriers and mobile device OEMs capitalize on the mobile advertising opportunity?

Table Of Contents

The Mobile Advertising (mAdvertising) Market: 2014 - 2020 - Opportunities, Challenges, Strategies and Forecasts
1 Chapter 1: Introduction
1.1 Executive Summary
1.2 Topics Covered
1.3 Key Questions Answered
1.4 Key Findings
1.5 Methodology
1.6 Target Audience
1.7 Companies Mentioned
2 Chapter 2: mAdvertising Market Models - How they Work?
2.1 An Introduction to mAdvertising
2.2 mAdvertising Categories
2.2.1 Web Banners
2.2.2 Web Posters
2.2.3 SMS Adverts
2.2.4 MMS Adverts
2.2.5 Audio Adverts
2.2.6 Rich Media
2.3 mAdvertising Dimensions
2.3.1 Mobile Ad Sizes and Displays
2.4 mAdvertising Supporting Technologies
2.4.1 SMS
2.4.2 MMS
2.4.3 Mobile WAP
2.4.4 Web 2.0
2.4.5 WAE
2.4.6 WAP Push
2.4.7 Others
2.5 mAdvertising Formats
2.5.1 PNG
2.5.2 JPEG
2.5.3 GIF
2.5.4 BMP
2.5.5 WBMP
2.6 Revenue Generation Models: How mAdvertising Works?
2.6.1 Cost Per Impression (CPI)
2.6.2 Cost Per Click (CPC)
2.6.3 Conversion Rate (CR)
2.6.4 Cost Per Install (CPI)
3 Chapter 3: Mobile Network Technologies and Data Growth
3.1 Pre-Analogue and Digital Generation
3.1.1 MTS
3.1.2 IMTS
3.2 Evolution of the Cellular Concept and 1G Technology
3.2.1 AMPs - 1G Era
3.3 Digital Cellular Concept
3.3.1 2G Technology
3.3.2 2G and Mobile Internet
3.3.3 2G and Media Content: The Beginning of the mAdvertising Market
3.4 The Evolution to 3G and Mobile Broadband
3.4.1 3G Technologies
3.4.2 3G Enhancements
3.4.3 The Mobile Broadband Era
3.5 The 4G Era
3.5.1 4G Technologies
3.6 The Evolution of LTE and its Impact on mAdvertising
3.6.1 The LTE Performance Leap
3.6.2 Enabling Innovative mAdvertising Models
4 Chapter 4: mAdvertising Market Sectors
4.1 Advertising Sectors
4.1.1 SMS
4.1.2 MMS
4.1.3 Push Notifications
4.1.4 In-Game Advertising
4.1.5 Web Advertising
4.1.6 QR Codes
4.1.7 Bluetooth
4.1.8 Infrared
4.1.9 Proximity Systems
4.1.10 User-Controlled Media
4.1.11 Location-based Advertising (LBA)
4.2 Case Study: LBA
4.2.1 LBA Ad Types
4.2.1.1 Push
4.2.1.2 Pull
4.2.2 LBA Ad Format
4.2.3 Factors Affecting Future LBA Growth
4.2.3.1 Reach
4.2.3.2 Relevance
4.2.3.3 Results
5 Chapter 5: Market Drivers and Challenges
5.1 Market Drivers
5.1.1 Technically Conductive mAdvertising Platforms
5.1.2 Improved Regulatory Environment
5.1.3 Availability of Mobile Broadband
5.1.4 Smartphone Technology
5.1.5 Mobile Internet Penetration
5.1.6 Growth in Mobile Content
5.1.7 Display Technology
5.1.8 Consumer Behaviour: The Key to Growth
5.1.9 Increase in Application Downloads
5.1.10 Adoption of Location-based Services (LBS)
5.1.11 The Growing Influx of Social Networking
5.2 Market Challenges
5.2.1 The User Engagement Challenge
5.2.2 Ad Design: Optimising Relevance
5.2.3 Privacy Concerns
5.2.4 Payment Integration
5.2.5 Complexity of OS Systems: Obstructing Development Efforts
6 Chapter 6: The Tablet Market
6.1 Tablets: An Introduction
6.2 Modern Tablets
6.3 Typical Features/Functions of a Tablet
6.4 The Evolution of Tablets
6.5 Tablet Technologies
6.5.1 Traditional Tablet PCs
6.5.2 ‘Post-PC' Tablets
6.6 Tablet Types and Content
6.6.1 Tablet Computer
6.6.2 Internet Tablet
6.6.3 Microsoft Tablet PC
6.6.4 Graphics or Digitizing Tablet
6.7 Tablet Technical and Hardware Features
6.7.1 Touch User Interface
6.7.2 Handwriting Recognition
6.7.3 Resistive Touchscreens
6.7.4 Capacitive Touchscreens
6.7.5 Palm Recognition
6.7.6 Multi-Touch Capabilities
6.7.7 Accelerometers
6.7.8 Ambient Light and Proximity Sensors
6.7.9 Storage Drive
6.7.10 Wireless Connectivity
6.7.11 3D Slate
6.7.12 Docking Station
6.8 Tablet Physical Dimensions
6.8.1 Slate Tablets
6.8.2 Booklet Tablets
6.8.3 Convertible Notebooks
6.8.4 Hybrid Tablets
6.8.5 Mini Tablets
6.8.6 Phablets
6.9 Tablet OS Vendors
6.9.1 Android
6.9.2 Apple iOS
6.9.3 Blackberry
6.9.4 Linux
6.9.5 Maemo
6.9.6 MeeGo
6.9.7 Microsoft
6.9.8 OPLC
6.9.9 HP
6.10 The Market Drivers for Tablet Advertising
6.10.1 Growing Consumer Usage
6.10.2 Growing Unit Shipments and Price Adjustment - A Driving Factor for Adoption
6.10.3 Tablet Advertising - A New Marketplace
6.10.4 Adoptability by Advertisers
6.10.5 Content Growth
6.10.6 Harmonization of Mobile Ad Platforms
6.10.7 Better Ad Display and Accessibility
6.10.8 Consumer Acceptability
6.10.9 Tablet Ads have a higher CTR than Smartphones and PCs - Survey Results
6.11 Future Growth Potential: What are the Big Players Saying?
6.11.1 Google
6.11.2 Apple
7 Chapter 7: Leading Players in the mAdvertising Market
7.1 Aarki
7.2 AdColony
7.3 AdParlor
7.4 Amobee
7.5 AppLift
7.6 Appia
7.7 AppLovin
7.8 Apple
7.9 Chartboost
7.10 Conversant
7.11 Drawbridge
7.12 Euclid
7.13 Facebook
7.14 Flurry
7.15 Google
7.16 Glispa
7.17 HasOffers
7.18 InMobi
7.19 madvertise
7.20 MdotM
7.21 Millennial Media
7.22 MobPartner
7.23 mGage
7.24 MoPub
7.25 Motive Interactive
7.26 NativeX
7.27 Pandora Media
7.28 PlayHaven
7.29 Samsung
7.30 SponsorPay
7.31 Tapjoy
7.32 Twitter
7.33 Vungle
7.34 YP
7.35 Others
8 Chapter 8: Market Analysis and Forecasts
8.1 Global Outlook of mAdvertising: 2014 -2020
8.2 Mobile Phone vs. Tablet Segmentation
8.2.1 Mobile Phone Originated Advertising Revenue: 2014 - 2020
8.2.2 Tablet Originated Advertising Revenue: 2014 - 2020
8.3 Segmentation by Media and Application Category
8.3.1 Media Alerts Submarket: 2014 - 2020
8.3.2 Web Browsing Submarket: 2014 - 2020
8.3.2.1 Display Submarket: 2014 - 2020
8.3.2.2 Search Submarket: 2014 - 2020
8.3.3 Mobile Applications Submarket: 2014 - 2020
8.3.4 Mobile Gaming Submarket: 2014 - 2020
8.3.5 Mobile Music Subscription Submarket: 2014 - 2020
8.3.6 Mobile Social Networking Submarket: 2014 - 2020
8.3.7 Mobile TV Submarket: 2014 - 2020
8.3.8 Mobile Video Submarket: 2014 - 2020
8.3.8.1 One-off (Non Subscription) Mobile Video Submarket: 2014 - 2020
8.3.8.2 Subscriptions Based Mobile Video Submarket: 2014 - 2020
8.3.9 Mobile Text Alerts Submarket: 2014 - 2020
8.4 Regional Outlook of the mAdvertising Market: 2014 - 2020
8.4.1 Asia Pacific mAdvertising Revenue: 2014 - 2020
8.4.2 Eastern Europe mAdvertising Revenue: 2014 - 2020
8.4.3 Latin and Central America mAdvertising Revenue: 2014 - 2020
8.4.4 Middle East and Africa mAdvertising Revenue: 2014 - 2020
8.4.5 North America mAdvertising Revenue: 2014 - 2020
8.4.6 Western Europe mAdvertising Revenue: 2014 - 2020
8.5 Global Tablets Market: 2014 - 2020
8.5.1 Global Tablet Shipments: 2014 - 2020
8.5.2 Segmentation by OS Platform
8.5.2.1 Apple iOS Tablet Shipments: 2014 - 2020
8.5.2.2 Android Tablet Shipments: 2014 - 2020
8.5.2.3 Windows Tablet Shipments: 2014 - 2020
8.5.2.4 Other OS Tablet Shipments: 2014 - 2020
8.5.3 Segmentation by Display Size
8.5.3.1 Global 4-7 Inch Tablet Shipments: 2014 - 2020
8.5.3.2 Global 7-9 Inch Tablet Shipments: 2014 - 2020
8.5.3.3 Global 9-12 Inch Tablet Shipments: 2014 - 2020
8.5.3.4 Global 12-16 Inch Tablet Shipments: 2014 - 2020
8.5.4 Segmentation by Region
8.5.4.1 Asia Pacific Tablet Shipments: 2014 - 2020
8.5.4.2 Eastern Europe Tablet Shipments: 2014 - 2020
8.5.4.3 Latin and Central America Tablet Shipments: 2014 - 2020
8.5.4.4 Middle East and Africa Tablet Shipments: 2014 - 2020
8.5.4.5 North America Tablet Shipments: 2014 - 2020
8.5.4.6 Western Europe Tablet Shipments: 2014 - 2020
8.5.5 Tablet Vendor Market Share
8.6 Global Smartphones Market: 2014 - 2020
8.6.1 Global Smartphone Shipments: 2014 - 2020
8.6.2 Segmentation by OS Platform
8.6.2.1 Apple iOS Smartphone Shipments: 2014 - 2020
8.6.2.2 Android Smartphone Shipments: 2014 - 2020
8.6.2.3 Bada Smartphone Shipments: 2014 - 2020
8.6.2.4 Blackberry OS Smartphone Shipments: 2014 - 2020
8.6.2.5 Firefox OS Smartphone Shipments: 2014 - 2020
8.6.2.6 LiMo Smartphone Shipments: 2014 - 2020
8.6.2.7 MeeGo Smartphone Shipments: 2014 - 2020
8.6.2.8 Microsoft (Windows OS) Smartphone Shipments: 2014 - 2020
8.6.2.9 Palm OS Smartphone Shipments: 2014 - 2020
8.6.2.10 Sailfish Smartphone Shipments: 2014 - 2020
8.6.2.11 Symbian Smartphone Shipments: 2014 - 2020
8.6.2.12 Tizen Smartphone Shipments: 2014 - 2020
8.6.2.13 Ubuntu Smartphone Shipments: 2014 - 2020
8.6.2.14 Other OS Smartphone Shipments: 2014 - 2020
8.6.3 Segmentation by Region
8.6.3.1 Asia Pacific Smartphone Shipments: 2014 - 2020
8.6.3.2 Eastern Europe Smartphone Shipments: 2014 - 2020
8.6.3.3 Latin and Central America Smartphone Shipments: 2014 - 2020
8.6.3.4 Middle East and Africa Smartphone Shipments: 2014 - 2020
8.6.3.5 North America Smartphone Shipments: 2014 - 2020
8.6.3.6 Western Europe Smartphone Shipments: 2014 - 2020
8.6.4 Smartphone Vendor Market Share
8.7 Asia Pacific mAdvertising Market: 2014 - 2020
8.7.1 Asia Pacific mAdvertising Revenue by Country: 2014 - 2020
8.7.1.1 Australia Mobile Advertising Revenue: 2014 - 2020
8.7.1.2 China Mobile Advertising Revenue: 2014 - 2020
8.7.1.3 India Mobile Advertising Revenue: 2014 - 2020
8.7.1.4 Japan Mobile Advertising Revenue: 2014 - 2020
8.7.1.5 South Korea Mobile Advertising Revenue: 2014 - 2020
8.7.1.6 Rest of Asia Pacific Mobile Advertising Revenue: 2014 - 2020
8.7.2 Asia Pacific Tablet Shipments by OS Platform: 2014 - 2020
8.7.2.1 Asia Pacific Apple iOS Tablet Shipments: 2014 - 2020
8.7.2.2 Asia Pacific Android Tablet Shipments: 2014 - 2020
8.7.2.3 Asia Pacific Windows Tablet Shipments: 2014 - 2020
8.7.2.4 Asia Pacific Other Tablet Shipments: 2014 - 2020
8.7.3 Asia Pacific Smartphone Shipments by OS Platform: 2014 - 2020
8.7.3.1 Asia Pacific Apple iOS Smartphone Shipments: 2014 - 2020
8.7.3.2 Asia Pacific Android Smartphone Shipments: 2014 - 2020
8.7.3.3 Asia Pacific Bada Smartphone Shipments: 2014 - 2020
8.7.3.4 Asia Pacific Blackberry OS Smartphone Shipments: 2014 - 2020
8.7.3.5 Asia Pacific Firefox OS Smartphone Shipments: 2014 - 2020
8.7.3.6 Asia Pacific LiMo Smartphone Shipments: 2014 - 2020
8.7.3.7 Asia Pacific MeeGo Smartphone Shipments: 2014 - 2020
8.7.3.8 Asia Pacific Microsoft (Windows OS) Smartphone Shipments: 2014 - 2020
8.7.3.9 Asia Pacific Palm OS Smartphone Shipments: 2014 - 2020
8.7.3.10 Asia Pacific Sailfish Smartphone Shipments: 2014 - 2020
8.7.3.11 Asia Pacific Symbian Smartphone Shipments: 2014 - 2020
8.7.3.12 Asia Pacific Tizen Smartphone Shipments: 2014 - 2020
8.7.3.13 Asia Pacific Ubuntu Smartphone Shipments: 2014 - 2020
8.7.3.14 Asia Pacific Other OS Smartphone Shipments: 2014 - 2020
8.8 Eastern Europe mAdvertising Market: 2014 - 2020
8.8.1 Eastern Europe m Advertising Revenue by Country: 2014 - 2020
8.8.1.1 Russia Mobile Advertising Revenue: 2014 - 2020
8.8.1.2 Poland Mobile Advertising Revenue: 2014 - 2020
8.8.1.3 Czech Republic Mobile Advertising Revenue: 2014 - 2020
8.8.1.4 Rest of Eastern Europe Mobile Advertising Revenue: 2014 - 2020
8.8.2 Eastern Europe Tablet Shipments by OS Platform: 2014 - 2020
8.8.2.1 Eastern Europe Apple iOS Tablet Shipments: 2014 - 2020
8.8.2.2 Eastern Europe Android Tablet Shipments: 2014 - 2020
8.8.2.3 Eastern Europe Windows Tablet Shipments: 2014 - 2020
8.8.2.4 Eastern Europe Other Tablet Shipments: 2014 - 2020
8.8.3 Eastern Europe Smartphone Shipments by OS Platform: 2014 - 2020
8.8.3.1 Eastern Europe Apple iOS Smartphone Shipments: 2014 - 2020
8.8.3.2 Eastern Europe Android Smartphone Shipments: 2014 - 2020
8.8.3.3 Eastern Europe Bada Smartphone Shipments: 2014 - 2020
8.8.3.4 Eastern Europe Blackberry OS Smartphone Shipments: 2014 - 2020
8.8.3.5 Eastern Europe Firefox OS Smartphone Shipments: 2014 - 2020
8.8.3.6 Eastern Europe LiMo Smartphone Shipments: 2014 - 2020
8.8.3.7 Eastern Europe MeeGo Smartphone Shipments: 2014 - 2020
8.8.3.8 Eastern Europe Microsoft (Windows OS) Smartphone Shipments: 2014 - 2020
8.8.3.9 Eastern Europe Palm OS Smartphone Shipments: 2014 - 2020
8.8.3.10 Eastern Europe Sailfish Smartphone Shipments: 2014 - 2020
8.8.3.11 Eastern Europe Symbian Smartphone Shipments: 2014 - 2020
8.8.3.12 Eastern Europe Tizen Smartphone Shipments: 2014 - 2020
8.8.3.13 Eastern Europe Ubuntu Smartphone Shipments: 2014 - 2020
8.8.3.14 Eastern Europe Other OS Smartphone Shipments: 2014 - 2020
8.9 Latin and Central America mAdvertising Market: 2014 - 2020
8.9.1 Latin and Central America m Advertising Revenue by Country: 2014 - 2020
8.9.1.1 Argentina Mobile Advertising Revenue: 2014 - 2020
8.9.1.2 Brazil Mobile Advertising Revenue: 2014 - 2020
8.9.1.3 Mexico Mobile Advertising Revenue: 2014 - 2020
8.9.1.4 Rest of Latin and Central America Mobile Advertising Revenue: 2014 - 2020
8.9.2 Latin and Central America Tablet Shipments by OS Platform: 2014 - 2020
8.9.2.1 Latin and Central America Apple iOS Tablet Shipments: 2014 - 2020
8.9.2.2 Latin and Central America Android Tablet Shipments: 2014 - 2020
8.9.2.3 Latin and Central America Windows Tablet Shipments: 2014 - 2020
8.9.2.4 Latin and Central America Other Tablet Shipments: 2014 - 2020
8.9.3 Latin and Central America Smartphone Shipments by OS Platform: 2014 - 2020
8.9.3.1 Latin and Central America Apple iOS Smartphone Shipments: 2014 - 2020
8.9.3.2 Latin and Central America Android Smartphone Shipments: 2014 - 2020
8.9.3.3 Latin and Central America Bada Smartphone Shipments: 2014 - 2020
8.9.3.4 Latin and Central America Blackberry OS Smartphone Shipments: 2014 - 2020
8.9.3.5 Latin and Central America Firefox OS Smartphone Shipments: 2014 - 2020
8.9.3.6 Latin and Central America LiMo Smartphone Shipments: 2014 - 2020
8.9.3.7 Latin and Central America MeeGo Smartphone Shipments: 2014 - 2020
8.9.3.8 Latin and Central America Microsoft (Windows OS) Smartphone Shipments: 2014 - 2020
8.9.3.9 Latin and Central America Palm OS Smartphone Shipments: 2014 - 2020
8.9.3.10 Latin and Central America Sailfish Smartphone Shipments: 2014 - 2020
8.9.3.11 Latin and Central America Symbian Smartphone Shipments: 2014 - 2020
8.9.3.12 Latin and Central America Tizen Smartphone Shipments: 2014 - 2020
8.9.3.13 Latin and Central America Ubuntu Smartphone Shipments: 2014 - 2020
8.9.3.14 Latin and Central America Other OS Smartphone Shipments: 2014 - 2020
8.10 Middle East and Africa mAdvertising Market: 2014 - 2020
8.10.1 Middle East and Africa mAdvertising Revenue by Country: 2014 - 2020
8.10.1.1 South Africa Mobile Advertising Revenue: 2014 - 2020
8.10.1.2 UAE Mobile Advertising Revenue: 2014 - 2020
8.10.1.3 Saudi Arabia Mobile Advertising Revenue: 2014 - 2020
8.10.1.4 Rest of the Middle East and Africa Mobile Advertising Revenue: 2014 - 2020
8.10.2 Middle East and Africa Tablet Shipments by OS Platform: 2014 - 2020
8.10.2.1 Middle East and Africa Apple iOS Tablet Shipments: 2014 - 2020
8.10.2.2 Middle East and Africa Android Tablet Shipments: 2014 - 2020
8.10.2.3 Middle East and Africa Windows Tablet Shipments: 2014 - 2020
8.10.2.4 Middle East and Africa Other Tablet Shipments: 2014 - 2020
8.10.3 Middle East and Africa Smartphone Shipments by OS Platform: 2014 - 2020
8.10.3.1 Middle East and Africa Apple iOS Smartphone Shipments: 2014 - 2020
8.10.3.2 Middle East and Africa Android Smartphone Shipments: 2014 - 2020
8.10.3.3 Middle East and Africa Bada Smartphone Shipments: 2014 - 2020
8.10.3.4 Middle East and Africa Blackberry OS Smartphone Shipments: 2014 - 2020
8.10.3.5 Middle East and Africa Firefox OS Smartphone Shipments: 2014 - 2020
8.10.3.6 Middle East and Africa LiMo Smartphone Shipments: 2014 - 2020
8.10.3.7 Middle East and Africa MeeGo Smartphone Shipments: 2014 - 2020
8.10.3.8 Middle East and Africa Microsoft (Windows OS) Smartphone Shipments: 2014 - 2020
8.10.3.9 Middle East and Africa Palm OS Smartphone Shipments: 2014 - 2020
8.10.3.10 Middle East and Africa Sailfish Smartphone Shipments: 2014 - 2020
8.10.3.11 Middle East and Africa Symbian Smartphone Shipments: 2014 - 2020
8.10.3.12 Middle East and Africa Tizen Smartphone Shipments: 2014 - 2020
8.10.3.13 Middle East and Africa Ubuntu Smartphone Shipments: 2014 - 2020
8.10.3.14 Middle East and Africa Other OS Smartphone Shipments: 2014 - 2020
8.11 North America mAdvertising Market: 2014 - 2020
8.11.1 North America mAdvertising Revenue by Country: 2014 - 2020
8.11.1.1 USA Mobile Advertising Revenue: 2014 - 2020
8.11.1.2 Canada Mobile Advertising Revenue: 2014 - 2020
8.11.2 North America Tablet Shipments by OS Platform: 2014 - 2020
8.11.2.1 North America Apple iOS Tablet Shipments: 2014 - 2020
8.11.2.2 North America Android Tablet Shipments: 2014 - 2020
8.11.2.3 North America Windows Tablet Shipments: 2014 - 2020
8.11.2.4 North America Other Tablet Shipments: 2014 - 2020
8.11.3 North America Smartphone Shipments by OS Platform: 2014 - 2020
8.11.3.1 North America Apple iOS Smartphone Shipments: 2014 - 2020
8.11.3.2 North America Android Smartphone Shipments: 2014 - 2020
8.11.3.3 North America Bada Smartphone Shipments: 2014 - 2020
8.11.3.4 North America Blackberry OS Smartphone Shipments: 2014 - 2020
8.11.3.5 North America Firefox OS Smartphone Shipments: 2014 - 2020
8.11.3.6 North America LiMo Smartphone Shipments: 2014 - 2020
8.11.3.7 North America MeeGo Smartphone Shipments: 2014 - 2020
8.11.3.8 North America Microsoft (Windows OS) Smartphone Shipments: 2014 - 2020
8.11.3.9 North America Palm OS Smartphone Shipments: 2014 - 2020
8.11.3.10 North America Sailfish Smartphone Shipments: 2014 - 2020
8.11.3.11 North America Symbian Smartphone Shipments: 2014 - 2020
8.11.3.12 North America Tizen Smartphone Shipments: 2014 - 2020
8.11.3.13 North America Ubuntu Smartphone Shipments: 2014 - 2020
8.11.3.14 North America Other OS Smartphone Shipments: 2014 - 2020
8.12 Western Europe mAdvertising Market: 2014 - 2020
8.12.1 Western Europe mAdvertising Revenue by Country: 2014 - 2020
8.12.1.1 Denmark Mobile Advertising Revenue: 2014 - 2020
8.12.1.2 Finland Mobile Advertising Revenue: 2014 - 2020
8.12.1.3 France Mobile Advertising Revenue: 2014 - 2020
8.12.1.4 Germany Mobile Advertising Revenue: 2014 - 2020
8.12.1.5 Italy Mobile Advertising Revenue: 2014 - 2020
8.12.1.6 Spain Mobile Advertising Revenue: 2014 - 2020
8.12.1.7 Sweden Mobile Advertising Revenue: 2014 - 2020
8.12.1.8 Norway Mobile Advertising Revenue: 2014 - 2020
8.12.1.9 UK Mobile Advertising Revenue: 2014 - 2020
8.12.1.10 Rest of Western Europe Mobile Advertising Revenue: 2014 - 2020
8.12.2 Western Europe Tablet Shipments by OS Platform: 2014 - 2020
8.12.2.1 Western Europe Apple iOS Tablet Shipments: 2014 - 2020
8.12.2.2 Western Europe Android Tablet Shipments: 2014 - 2020
8.12.2.3 Western Europe Windows Tablet Shipments: 2014 - 2020
8.12.2.4 Western Europe Other Tablet Shipments: 2014 - 2020
8.12.3 Western Europe Smartphone Shipments by OS Platform: 2014 - 2020
8.12.3.1 Western Europe Apple iOS Smartphone Shipments: 2014 - 2020
8.12.3.2 Western Europe Android Smartphone Shipments: 2014 - 2020
8.12.3.3 Western Europe Bada Smartphone Shipments: 2014 - 2020
8.12.3.4 Western Europe Blackberry OS Smartphone Shipments: 2014 - 2020
8.12.3.5 Western Europe Firefox OS Smartphone Shipments: 2014 - 2020
8.12.3.6 Western Europe LiMo Smartphone Shipments: 2014 - 2020
8.12.3.7 Western Europe MeeGo Smartphone Shipments: 2014 - 2020
8.12.3.8 Western Europe Microsoft (Windows OS) Smartphone Shipments: 2014 - 2020
8.12.3.9 Western Europe Palm OS Smartphone Shipments: 2014 - 2020
8.12.3.10 Western Europe Sailfish Smartphone Shipments: 2014 - 2020
8.12.3.11 Western Europe Symbian Smartphone Shipments: 2014 - 2020
8.12.3.12 Western Europe Tizen Smartphone Shipments: 2014 - 2020
8.12.3.13 Western Europe Ubuntu Smartphone Shipments: 2014 - 2020
8.12.3.14 Western Europe Other OS Smartphone Shipments: 2014 - 2020
9 Chapter 9: Conclusion, Key Industry Developments and Strategic Recommendations
9.1 The Importance of mAdvertising Performance Analytics
9.2 Emerging mAdvertising Competitors: Are Wireless Carriers a Threat to Google and Facebook?
9.3 Does Yahoo Stand a Change in the mAdvertising Market?
9.4 Market Share: Who Leads the Market?
9.5 Mobile OEMs: Are Apple and Samsung the Only OEMs with an mAdvertising Portfolio?
9.6 Dedicated Mobile Sites vs. Responsive Design: Impact on mAdvertising
9.7 Multiple Device Types and Operating Systems: Understanding the Nature of mAdvertising
9.8 Top Brands Embrace mAdvertising
9.9 Which Media/Application Categories Are Most Lucrative?
9.10 Strategic Recommendations
9.10.1 Advertisers
9.10.2 mAdvertising Service Providers
9.10.3 Wireless Carriers
9.10.4 Mobile Device OEMs

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