LBS Platforms and Technologies – 6th Edition

  • December 2014
  • -
  • Berg Insight AB
  • -
  • 181 pages

Description
What is the current status of the global mobile LBS platform and middleware market? Indoor location technology is on the rise. Emergency services, lawful intercept mandates and location-based advertising will drive the LBS platform and middleware market in the coming years. Get up to date with the latest information about vendors, products and markets. This 180 page report in Berg Insight’s LBS research series includes the latest trends and forecasts for this market.

Executive summary
Mobile location platforms enable three categories of location-based services (LBS): public safety, national security and law enforcement, as well as commercial services. Over 70 percent of all emergency calls are placed from mobile phones and it can often be difficult for callers to convey their location to first responders. Location platforms can not only reduce the time to find the location of the caller, but also enable more efficient handling of simultaneous calls from people reporting the same incident to distinguish single accidents from multiple events. Another use case is public warning systems that locate and send messages to all handsets within a geo-fenced area. Government agencies can use location platforms and data mining systems for infrastructure protection and location-enhanced lawful intercept.

Location technologies can be divided into handset-based technologies (such as GPS) with intelligence mainly in the handset, network-based technologies (for instance Cell-ID, RF Pattern Matching and U-TDOA) with intelligence mainly in the network, as well as hybrid technologies (for instance A-GPS and OTDOA) with intelligence in both the handset and the network. Several new hybrid location technologies are in development, aiming to improve the performance of global navigation satellite systems (GNSS) in difficult environments. In pure indoor environments where GNSS is unavailable, the most common location technologies rely on Wi-Fi location using RF Pattern Matching or multilateration, augmented with data from sensors in the handset such as accelerometer, gyroscope, compass and barometer.

Table Of Contents

Table of Contents
Table of Contents . i
List of Figures . vii
Executive summary . 1
1 Introduction to location platforms 3
1.1 Location platforms and location-based services . 3
1.1.1 Overview of mobile location platforms 4
1.1.2 A brief history of location platforms and services . 4
1.2 Mobile communication services 6
1.2.1 Mobile voice and data subscribers . 7
1.2.2 Mobile voice and SMS revenues . 8
1.2.3 Mobile data and application revenues 8
1.2.4 Location apps and service revenues 9
1.3 Mobile location platforms and technologies . 10
1.3.1 Mobile location platforms 10
1.3.2 Mobile location technologies 11
1.3.3 Location middleware . 13
1.4 The mobile LBS value chain 14
1.4.1 Location platform vendors and technology developers . 14
1.4.2 LBS middleware vendors 15
1.4.3 Connectivity chipset vendors 16
1.4.4 Mobile network operators . 16
1.4.5 Location aggregators and database providers . 17
1.4.6 Smartphone platform and handset vendors . 17
1.4.7 Mobile application developers and service providers 17
1.4.8 Indoor location solution providers 18
1.5 Telecoms regulations drive location platform deployments . 19
1.5.1 European emergency call and privacy regulations 19
1.5.2 LBS regulatory environment in the US 21
1.5.3 Emergency call regulations in Australia 24
1.5.4 Emergency call regulations in Canada . 25
1.5.5 The Indian Department of Telecommunications location mandate 26
1.5.6 Emergency call regulations in Japan 26
2 Technology overview . 27
2.1 Mobile network location platforms 28
2.1.1 Location architecture for GSM/UMTS networks 28
2.1.2 Location architecture for LTE networks 29
2.1.3 Location architecture and technologies in 3GPP2 networks 30
2.1.4 Control Plane and User Plane location platforms . 31
2.1.5 OMA SUPL 1.0 32
2.1.6 OMA SUPL 2.0 and SUPL 2.1 . 32
2.1.7 OMA SUPL 3.0 34
2.1.8 Handset client-based and probe-based location platforms . 35
2.1.9 Location in converged IP networks . 36
2.2 Network-based positioning technologies 37
2.2.1 Cell-ID 37
2.2.2 Enhanced Cell-ID and RF Pattern Matching methods 39
2.2.3 E-OTD and OTDOA . 39
2.2.4 Uplink Time Difference of Arrival (U-TDOA) 40
2.2.5 Wi-Fi positioning 42
2.2.6 Bluetooth Low Energy and iBeacons 43
2.3 GNSS and hybrid location technologies . 45
2.3.1 GNSS: GPS, GLONASS, Galileo and BeiDou 2 45
2.3.2 Assisted GPS and A-GNSS . 48
2.3.3 Hybrid, mixed mode and indoor location technologies 50
2.4 Comparison of location technologies 51
2.4.1 Cellular network-based location technologies 52
2.4.2 A-GNSS and Wi-Fi location technologies . 53
2.4.3 Location technologies in development . 54
3 Location technology market trends . 55
3.1 Multiple parallel efforts drive location technology development . 55
3.1.1 Emergency call location and public safety . 55
3.1.2 Location-enhanced lawful intercept and national security 56
3.1.3 Consumer and enterprise LBS and apps 57
3.1.4 Commercial indoor location services 59
3.1.5 Network optimisation and customer experience management 60
3.1.6 Mobile advertising and analytics . 61
3.1.7 Fraud management and secure authentication 62
3.2 Smartphone ecosystems . 63
3.2.1 Smartphone platform market shares 64
3.2.2 Handset vendors and operators start to back new smartphone platforms 67
3.2.3 Smartphone platforms transform into new vertical silos . 68
3.2.4 Towards a complete LBS offerings . 68
4 Commercial deployments 71
4.1 Platform deployments in Europe . 72
4.1.1 3 Group . 75
4.1.2 Deutsche Telekom Group . 75
4.1.3 KPN Group 76
4.1.4 Orange Group . 76
4.1.5 SFR 77
4.1.6 Telecom Italia Mobile 78
4.1.7 Telefónica Group . 79
4.1.8 Telenor Group . 80
4.1.9 TeliaSonera Group 81
4.1.10 Vodafone Group 82
4.2 Platform deployments in the Americas 83
4.2.1 America Móvil 85
4.2.2 ATandT Mobility 86
4.2.3 Bell Mobility . 87
4.2.4 Rogers Wireless 87
4.2.5 Sprint . 88
4.2.6 Verizon Wireless 89
4.3 Platform deployments in Asia-Pacific 90
4.3.1 BSNL . 91
4.3.2 NTT DoCoMo 91
4.3.3 Telstra 92
4.3.4 Telkomsel 92
4.4 Platform deployments in the Middle East and Africa 93
5 Market forecasts and trends 95
5.1 LBS market trends . 95
5.1.1 Emergency call mandates remain a key driver for platform deployments . 96
5.1.2 Location-enabled lawful intercept . 97
5.1.3 Location-based services revenue forecast . 97
5.1.4 Smartphone shipment forecast . 99
5.2 Location platform deployments . 100
5.2.1 Vendor market shares . 100
5.2.2 GMLC/MPC and SMLC/PDE platform deployment forecasts . 101
5.2.3 A-GPS and SUPL A-GPS server deployment forecast 104
5.2.4 Location middleware deployment forecast . 105
5.2.5 Indoor location platform deployment forecast 106
6 Location platform and technology vendor profiles 109
6.1 GMLC and SMLC location platform vendors . 109
6.1.1 Alcatel-Lucent 111
6.1.2 Creativity Software . 112
6.1.3 Ericsson . 113
6.1.4 Mobile Arts 114
6.1.5 Oksijen . 115
6.1.6 Persistent Systems 116
6.1.7 Polaris Wireless . 116
6.1.8 Redknee 118
6.1.9 TeleCommunication Systems . 118
6.1.10 TruePosition 121
6.2 Probe-based location solution vendors . 123
6.2.1 Astellia . 124
6.2.2 GBSD Technologies 124
6.2.3 Intersec 125
6.2.4 JDS Uniphase 127
6.2.5 Polystar 128
6.2.6 Procera Networks 129
6.2.7 Septier Communication. 129
6.2.8 Tektronix Communications . 130
6.3 Location middleware vendors . 131
6.3.1 Aepona 131
6.3.2 CellVision . 132
6.3.3 Genasys 133
6.3.4 Mobilaris 134
6.3.5 Reach-U . 135
6.3.6 Telenity 137
6.4 GNSS chipset and assistance server vendors 138
6.4.1 Broadcom 140
6.4.2 CSR . 141
6.4.3 Qualcomm . 143
6.4.4 Rx Networks 144
6.5 Handset-client location platforms and location data aggregators 146
6.5.1 Apigee: API management provider running the GSMA OneAPI Exchange 146
6.5.2 Combain Mobile: Provider of global Cell-ID and Wi-Fi location database 147
6.5.3 Esri: Leading GIS vendor acquires location platform developer Geoloqi 148
6.5.4 Locaid: The leading Location-as-a-Service company . 148
6.5.5 Navizon: Expanding location database with Wi-Fi RTLS and analytics 150
6.5.6 PathSense: Sensor fusion software for improved power consumption . 151
6.5.7 Skyhook: Hybrid location engine for device vendors and app developers 151
6.5.8 TechnoCom: LBS compliance testing and location aggregation services . 153
6.6 Sensor and signal fusion platform developers 153
6.6.1 Apple: Indoor location and proximity detection using Wi-Fi and iBeacons 154
6.6.2 Indoo.rs: Complementing Wi-Fi fingerprinting with Bluetooth LE beacons 155
6.6.3 Insiteo: End-to-end indoor location platform solution for venue owners 155
6.6.4 Lighthouse Signal Systems: Indoor location service with open API . 157
6.6.5 InvenSense: MEMS sensor vendor acquired Trusted Positioning and Movea 157
6.6.6 Loctronix: Software defined radio and sensor fusion developer 158
6.6.7 Pole Star: Launching crowd-sourcing for global indoor location coverage . 158
6.6.8 SenionLab: MEMS and Wi-Fi signal fusion software developer . 160
6.6.9 Sensewhere: Indoor location platform using crowd-sourced database . 161
6.7 Signal measurement technology developers 162
6.7.1 Boeing: Boeing Timing and Location using Iridium satellite signals 163
6.7.2 ByteLight: Location and presence verification based on LED lighting . 163
6.7.3 GloPos: Software-based indoor positioning using mobile network signals . 164
6.7.4 IndoorAtlas: Indoor location using magnetic field measurements . 165
6.7.5 iPosi: iP-GPS assistance technology for small cell infrastructure . 166
6.7.6 InvisiTrack: Developer of the Positioning over LTE location technology 166
6.7.7 NextNav: Developer of the Metropolitan Beacon System . 167
6.7.8 Nokia: Transitioning from device sales to technology and content licensing 168
6.8 BLE beacon, Wi-Fi equipment and retail analytics solution vendors 169
6.8.1 Aisle411: Indoor location services for retailers . 171
6.8.2 Aruba Networks: Wi-Fi vendor acquires LBS software company Meridian 171
6.8.3 Cisco Systems: Acquires location analytics developer ThinkSmart . 172
6.8.4 Estimote: Analytics and engagement platform using BLE beacons . 172
6.8.5 Euclid: Wi-Fi based retail analytics provider launches free basic service 173
6.8.6 Gimbal: Develops BLE beacon platform for mobile engagement 173
6.8.7 iinside: Bluetooth-based location platform and analytics for retailers 174
6.8.8 Point Inside: Shopper engagement platform for retailers . 175
6.8.9 RetailNext: In-store analytics for retailers using Wi-Fi and Bluetooth . 175
6.8.10 Ruckus Wireless: Introduces cloud-based SPoT Wi-Fi location service 176
6.8.11 ShopperTrak: Retail analytics using video and Bluetooth sensors 177
6.8.12 Walkbase: New focus on retail analytics using Wi-Fi and BLE infrastructure . 178
6.8.13 Wifarer: Indoor location and content management system for venue owners . 179
6.8.14 Zebra Technologies: Acquired Motorola’s Enterprise business . 179
Glossary 181
Index

List of Figures
Figure 1.1: Mobile subscriptions by network standard (World Q2-2014) . 6
Figure 1.2: Mobile subscriptions by region (World Q2-2014) 7
Figure 1.3: Wireless service revenues (World 2011-2013) 9
Figure 1.4: Mobile location system overview 10
Figure 1.5: Overview of the LBS value chain 15
Figure 2.1: Location architecture overview . 29
Figure 2.2: Location Information Server in converged IP networks . 36
Figure 2.3: Cellular frequency reuse pattern 37
Figure 2.4: Cell-ID location methods 38
Figure 2.5: U-TDOA location . 41
Figure 2.6: Assisted GNSS technologies 49
Figure 2.7: Performance and limiting factors for network-based location technologies 51
Figure 2.8: Performance and limiting factors for hybrid location technologies 53
Figure 3.1: Smartphone adoption by region (World 2010-2014) . 63
Figure 3.2: Smartphone shipments by vendor and OS (World H1-2014) 65
Figure 4.1: Location infrastructure and technology vendor customer references . 71
Figure 4.2: Location infrastructure deployments in Europe . 72
Figure 4.3: Location infrastructure deployments in the Americas 83
Figure 4.4: Location infrastructure deployments in Asia-Pacific 90
Figure 4.5: Location infrastructure deployments in the Middle East and Africa . 93
Figure 5.1: Emergency and commercial LBS revenue forecast (World 2013-2020) . 97
Figure 5.2: Handset shipments by segment and price range (World 2013-2020) 99
Figure 5.3: Location infrastructure vendor market shares (World 2014) 100
Figure 5.4: Location platform revenues by region (World 2013-2020) 101
Figure 5.5: Indoor location platform revenues (World 2013-2020) 106
Figure 6.1: Location infrastructure and technology vendors 109
Figure 6.2: Location infrastructure and technology product offerings by vendor 110
Figure 6.3: Probe-based location solution vendors 123
Figure 6.4: Major location middleware vendors . 131
Figure 6.5: Examples of GNSS chipset and assistance server developers . 139
Figure 6.6: Location aggregators and client-based location platform developers . 146
Figure 6.7: Overview of sensor and signal fusion platform developers . 154
Figure 6.8: Overview of signal measurement technology developers . 162
Figure 6.9: BLE beacon, Wi-Fi equipment and retail analytics solution vendors . 170

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