Table of Contents
In 2013, alcoholic drinks continued to post total volume sales growth. The growth rate was marginally slower compared with 2012 because of the sluggish economy. Moreover, the slower growth of soju, which accounts for around one third of total volume sales of alcoholic drinks, had an important impact on the overall performance. In 2013, imported lager, some Western spirits, still light grape wine, and RTDs showed robust total volume sales growth. New products were launched, especially in less...
Euromonitor International's Alcoholic Drinks in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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