Apparel and Footwear in Brazil

  • April 2014
  • -
  • Euromonitor International
  • -
  • 87 pages

In 2013, Brazil witnessed a strong increase of interest rates and household indebtedness and a decline of consumer confidence. In addition, the FIFA Confederations Cup and the wave of street protests that took place in June contributed for a difficult year for the retail sector. Despite the macroeconomic challenges, apparel and footwear continued to show a strong performance this year, which was driven mainly by larger retailers’ strong investments in store openings and credit facilities.

Euromonitor International's Apparel and Footwear in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

APPAREL AND FOOTWEAR IN BRAZIL

April 2014

LIST OF CONTENTS AND TABLES

Executive Summary
Apparel and Footwear Continues To Show Strong Performance Despite Challenges
"brazil Cost" Leads International Entrants To Adjust Their Positioning
Fifa World Cup of Football and Olympic Games: Opportunity for Nike and Adidas
Internet Retailing in Apparel Shows Fast Growth Despite Barriers
Apparel Is Expected To Maintain Performance Despite Worsening Macroeconomic Conditions
Key Trends and Developments
"brazil Cost" Leads International Entrants To Adjust Their Positioning
Large Players Investing in Credit Facilities To Keep Growth
Internet Retailing in Apparel Shows Fast Growth Despite Barriers
Major Sports Events: Battlefield for Nike and Adidas
Market Data
Table 1 Sales of Apparel and Footwear by Category: Volume 2008-2013
Table 2 Sales of Apparel and Footwear by Category: Value 2008-2013
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2008-2013
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2009-2013
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2010-2013
Table 7 Distribution of Apparel and Footwear by Format: % Value 2008-2013
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2013
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2013-2018
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Sources
Summary 1 Research Sources
Adidas Do Brasil Ltda in Apparel and Footwear (brazil)
Strategic Direction
Key Facts
Summary 2 adidas do Brasil Ltda: Key Facts
Company Background
Competitive Positioning
Summary 3 adidas do Brasil Ltda: Competitive Position 2013
Retail Operations
Internet Strategy
Production
Alpargatas SA in Apparel and Footwear (brazil)
Strategic Direction
Key Facts
Summary 4 Alpargatas SA: Key Facts
Summary 5 Alpargatas SA: Operational Indicators
Company Background
Competitive Positioning
Summary 6 Alpargatas SA: Competitive Position 2013
Retail Operations
Summary 7 Alpargatas SA: Retail Operational Indicators
Internet Strategy
Production
Lojas Renner SA in Apparel and Footwear (brazil)
Strategic Direction
Key Facts
Summary 8 Lojas Renner SA: Key Facts
Summary 9 Lojas Renner SA: Operational Indicators
Company Background
Competitive Positioning
Summary 10 Lojas Renner SA: Competitive Position 2013
Retail Operations
Summary 11 Lojas Renner SA: Retail Operational Indicators
Internet Strategy
Production
Nike Do Brasil Comercio and Participações Ltda in Apparel and Footwear (brazil)
Strategic Direction
Key Facts
Summary 12 Nike do Brasil Comercio e Participações Ltda: Key Facts
Company Background
Competitive Positioning
Summary 13 Nike do Brasil Comercio e Participações Ltda: Competitive Position 2013
Retail Operations
Summary 14 Nike do Brasil Comercio e Participações Ltda: Retail Operational Indicators
Internet Strategy
Production
Ns2.com Internet SA in Apparel and Footwear (brazil)
Strategic Direction
Key Facts
Summary 15 NS2.COM Internet SA: Key Facts
Summary 16 NS2.COM Internet SA: Operational Indicators
Company Background
Competitive Positioning
Summary 17 NS2.COM Internet SA: Competitive Position 2013
Production
Zara Brasil Ltda in Apparel and Footwear (brazil)
Strategic Direction
Key Facts
Summary 18 Zara Brasil Ltda: Key Facts
Company Background
Competitive Positioning
Summary 19 Zara Brasil Ltda: Competitive Position 2013
Retail Operations
Summary 20 Zara Brasil Ltda: Retail Operational Indicators
Internet Strategy
Production
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 13 Sales of Childrenswear by Category: Volume 2008-2013
Table 14 Sales of Childrenswear by Category: Value 2008-2013
Table 15 Sales of Childrenswear by Category: % Volume Growth 2008-2013
Table 16 Sales of Childrenswear by Category: % Value Growth 2008-2013
Table 17 NBO Company Shares of Childrenswear: % Value 2009-2013
Table 18 LBN Brand Shares of Childrenswear: % Value 2010-2013
Table 19 Forecast Sales of Childrenswear by Category: Volume 2013-2018
Table 20 Forecast Sales of Childrenswear by Category: Value 2013-2018
Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Apparel Accessories by Category: Volume 2008-2013
Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2008-2013
Table 26 Sales of Apparel Accessories by Category: % Value Growth 2008-2013
Table 27 NBO Company Shares of Apparel Accessories: % Value 2009-2013
Table 28 LBN Brand Shares of Apparel Accessories: % Value 2010-2013
Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2013-2018
Table 30 Forecast Sales of Apparel Accessories by Category: Value 2013-2018
Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2013-2018
Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Menswear: Volume 2008-2013
Table 34 Sales of Menswear: Value 2008-2013
Table 35 Sales of Menswear: % Volume Growth 2008-2013
Table 36 Sales of Menswear: % Value Growth 2008-2013
Table 37 NBO Company Shares of Menswear: % Value 2009-2013
Table 38 LBN Brand Shares of Menswear: % Value 2010-2013
Table 39 Forecast Sales of Menswear: Volume 2013-2018
Table 40 Forecast Sales of Menswear: Value 2013-2018
Table 41 Forecast Sales of Menswear: % Volume Growth 2013-2018
Table 42 Forecast Sales of Menswear: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 43 Sales of Womenswear: Volume 2008-2013
Table 44 Sales of Womenswear: Value 2008-2013
Table 45 Sales of Womenswear: % Volume Growth 2008-2013
Table 46 Sales of Womenswear: % Value Growth 2008-2013
Table 47 NBO Company Shares of Womenswear: % Value 2009-2013
Table 48 LBN Brand Shares of Womenswear: % Value 2010-2013
Table 49 Forecast Sales of Womenswear: Volume 2013-2018
Table 50 Forecast Sales of Womenswear: Value 2013-2018
Table 51 Forecast Sales of Womenswear: % Volume Growth 2013-2018
Table 52 Forecast Sales of Womenswear: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 53 Sales of Jeans: Volume 2008-2013
Table 54 Sales of Jeans: Value 2008-2013
Table 55 Sales of Jeans: % Volume Growth 2008-2013
Table 56 Sales of Jeans: % Value Growth 2008-2013
Table 57 Sales of Men's Jeans: Volume 2008-2013
Table 58 Sales of Men's Jeans: Value 2008-2013
Table 59 Sales of Men's Jeans: % Volume Growth 2008-2013
Table 60 Sales of Men's Jeans: % Value Growth 2008-2013
Table 61 Sales of Women's Jeans: Volume 2008-2013
Table 62 Sales of Women's Jeans: Value 2008-2013
Table 63 Sales of Women's Jeans: % Volume Growth 2008-2013
Table 64 Sales of Women's Jeans: % Value Growth 2008-2013
Table 65 NBO Company Shares of Jeans: % Value 2009-2013
Table 66 LBN Brand Shares of Jeans: % Value 2010-2013
Table 67 Forecast Sales of Jeans: Volume 2013-2018
Table 68 Forecast Sales of Jeans: Value 2013-2018
Table 69 Forecast Sales of Jeans: % Volume Growth 2013-2018
Table 70 Forecast Sales of Jeans: % Value Growth 2013-2018
Table 71 Forecast Sales of Men's Jeans: Volume 2013-2018
Table 72 Forecast Sales of Men's Jeans: Value 2013-2018
Table 73 Forecast Sales of Men's Jeans: % Volume Growth 2013-2018
Table 74 Forecast Sales of Men's Jeans: % Value Growth 2013-2018
Table 75 Forecast Sales of Women's Jeans: Volume 2013-2018
Table 76 Forecast Sales of Women's Jeans: Value 2013-2018
Table 77 Forecast Sales of Women's Jeans: % Volume Growth 2013-2018
Table 78 Forecast Sales of Women's Jeans: % Value Growth 2013-2018
Headlines
Trends
Category Data
Table 79 Sales of Hosiery by Category: Volume 2008-2013
Table 80 Sales of Hosiery by Category: Value 2008-2013
Table 81 Sales of Hosiery by Category: % Volume Growth 2008-2013
Table 82 Sales of Hosiery by Category: % Value Growth 2008-2013
Table 83 NBO Company Shares of Hosiery: % Value 2009-2013
Table 84 LBN Brand Shares of Hosiery: % Value 2010-2013
Table 85 Forecast Sales of Hosiery by Category: Volume 2013-2018
Table 86 Forecast Sales of Hosiery by Category: Value 2013-2018
Table 87 Forecast Sales of Hosiery by Category: % Volume Growth 2013-2018
Table 88 Forecast Sales of Hosiery by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 89 Sales of Footwear by Category: Volume 2008-2013
Table 90 Sales of Footwear by Category: Value 2008-2013
Table 91 Sales of Footwear by Category: % Volume Growth 2008-2013
Table 92 Sales of Footwear by Category: % Value Growth 2008-2013
Table 93 NBO Company Shares of Footwear: % Value 2009-2013
Table 94 LBN Brand Shares of Footwear: % Value 2010-2013
Table 95 Distribution of Footwear by Format: % Value 2008-2013
Table 96 Forecast Sales of Footwear by Category: Volume 2013-2018
Table 97 Forecast Sales of Footwear by Category: Value 2013-2018
Table 98 Forecast Sales of Footwear by Category: % Volume Growth 2013-2018
Table 99 Forecast Sales of Footwear by Category: % Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 100 Sales of Sportswear: Value 2008-2013
Table 101 Sales of Sportswear: % Value Growth 2008-2013
Table 102 NBO Company Shares of Sportswear: % Value 2009-2013
Table 103 LBN Brand Shares of Sportswear: % Value 2010-2013
Table 104 Distribution of Sportswear by Format: % Value 2008-2013
Table 105 Forecast Sales of Sportswear: Value 2013-2018
Table 106 Forecast Sales of Sportswear: % Value Growth 2013-2018












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