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Apparel and Footwear in Brazil

  • July 2015
  • -
  • Euromonitor International
  • -
  • 80 pages

In 2014, apparel and footwear in Brazil posted the worst performance of the entire review period. Much of this stemmed from the economic slowdown, which led to negative expectations and impacted on consumer decision making. It also encouraged consumers to prioritise debt payment over consumption, leaving their remaining disposable income for daily staples and necessities, moving away from discretionary spending. Moreover, street protests linked to the Presidential elections and heavy traffic,...

Euromonitor International's Apparel and Footwear in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Apparel and Footwear in Brazil
APPAREL AND FOOTWEAR IN BRAZIL
Euromonitor International
July 2015

LIST OF CONTENTS AND TABLES

Executive Summary
Economic Slowdown Hampers Sales of Apparel and Footwear in 2014
Macroeconomic Scenario Favours Apparel and Footwear Consolidation in Brazil
Local Manufacturers Push Beyond the Domestic Market
Internet Sales of Apparel and Footwear Continue To Perform Well
New Outlook Will Require Retailers and Manufacturers To Adapt Their Strategies
Key Trends and Developments
Economic Slowdown Hampers Sales of Apparel and Footwear in Brazil
Macroeconomic Scenario Favours Apparel and Footwear Consolidation in Brazil
Local Manufacturers Pushed Into Looking Beyond the Domestic Market
Market Data
Table 1 Sales of Apparel and Footwear by Category: Volume 2009-2014
Table 2 Sales of Apparel and Footwear by Category: Value 2009-2014
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2009-2014
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2010-2014
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2011-2014
Table 7 Distribution of Apparel and Footwear by Format: % Value 2009-2014
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2014
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2014-2019
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 1 Research Sources
Adidas Do Brasil Ltda in Apparel and Footwear (brazil)
Strategic Direction
Key Facts
Summary 2 adidas do Brasil Ltda: Key Facts
Competitive Positioning
Summary 3 adidas do Brasil Ltda: Competitive Position 2014
Retail Operations
Internet Strategy
Alpargatas SA in Apparel and Footwear (brazil)
Strategic Direction
Key Facts
Summary 4 Alpargatas SA: Key Facts
Summary 5 Alpargatas SA: Operational Indicators
Competitive Positioning
Summary 6 Alpargatas SA: Competitive Position 2014
Retail Operations
Summary 7 Alpargatas SA: Retail Operational Indicators
Internet Strategy
Nike Ltda in Apparel and Footwear (brazil)
Strategic Direction
Key Facts
Summary 8 Nike Ltda: Key Facts
Competitive Positioning
Summary 9 Nike Ltda: Competitive Position 2014
Retail Operations
Internet Strategy
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 13 Sales of Childrenswear by Category: Volume 2009-2014
Table 14 Sales of Childrenswear by Category: Value 2009-2014
Table 15 Sales of Childrenswear by Category: % Volume Growth 2009-2014
Table 16 Sales of Childrenswear by Category: % Value Growth 2009-2014
Table 17 NBO Company Shares of Childrenswear: % Value 2010-2014
Table 18 LBN Brand Shares of Childrenswear: % Value 2011-2014
Table 19 Forecast Sales of Childrenswear by Category: Volume 2014-2019
Table 20 Forecast Sales of Childrenswear by Category: Value 2014-2019
Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2014-2019
Headlines
Trends
Category Data
Table 23 Sales of Apparel Accessories by Category: Volume 2009-2014
Table 24 Sales of Apparel Accessories by Category: Value 2009-2014
Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2009-2014
Table 26 Sales of Apparel Accessories by Category: % Value Growth 2009-2014
Table 27 NBO Company Shares of Apparel Accessories: % Value 2010-2014
Table 28 LBN Brand Shares of Apparel Accessories: % Value 2011-2014
Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2014-2019
Table 30 Forecast Sales of Apparel Accessories by Category: Value 2014-2019
Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2014-2019
Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Menswear: Volume 2009-2014
Table 34 Sales of Menswear: Value 2009-2014
Table 35 Sales of Menswear: % Volume Growth 2009-2014
Table 36 Sales of Menswear: % Value Growth 2009-2014
Table 37 NBO Company Shares of Menswear: % Value 2010-2014
Table 38 LBN Brand Shares of Menswear: % Value 2011-2014
Table 39 NBO Company Shares of Men's Nightwear: % Value 2010-2014
Table 40 LBN Brand Shares of Men's Nightwear: % Value 2011-2014
Table 41 NBO Company Shares of Men's Outerwear: % Value 2010-2014
Table 42 LBN Brand Shares of Men's Outerwear: % Value 2011-2014
Table 43 NBO Company Shares of Men's Swimwear: % Value 2010-2014
Table 44 LBN Brand Shares of Men's Swimwear: % Value 2011-2014
Table 45 NBO Company Shares of Men's Underwear: % Value 2010-2014
Table 46 LBN Brand Shares of Men's Underwear: % Value 2011-2014
Table 47 Forecast Sales of Menswear: Volume 2014-2019
Table 48 Forecast Sales of Menswear: Value 2014-2019
Table 49 Forecast Sales of Menswear: % Volume Growth 2014-2019
Table 50 Forecast Sales of Menswear: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 51 Sales of Womenswear: Volume 2009-2014
Table 52 Sales of Womenswear: Value 2009-2014
Table 53 Sales of Womenswear: % Volume Growth 2009-2014
Table 54 Sales of Womenswear: % Value Growth 2009-2014
Table 55 NBO Company Shares of Womenswear: % Value 2010-2014
Table 56 LBN Brand Shares of Womenswear: % Value 2011-2014
Table 57 NBO Company Shares of Women's Nightwear: % Value 2010-2014
Table 58 LBN Brand Shares of Women's Nightwear: % Value 2011-2014
Table 59 NBO Company Shares of Women's Outerwear: % Value 2010-2014
Table 60 LBN Brand Shares of Women's Outerwear: % Value 2011-2014
Table 61 NBO Company Shares of Women's Swimwear: % Value 2010-2014
Table 62 LBN Brand Shares of Women's Swimwear: % Value 2011-2014
Table 63 NBO Company Shares of Women's Underwear: % Value 2010-2014
Table 64 LBN Brand Shares of Women's Underwear: % Value 2011-2014
Table 65 Forecast Sales of Womenswear: Volume 2014-2019
Table 66 Forecast Sales of Womenswear: Value 2014-2019
Table 67 Forecast Sales of Womenswear: % Volume Growth 2014-2019
Table 68 Forecast Sales of Womenswear: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 69 Sales of Jeans: Volume 2009-2014
Table 70 Sales of Jeans: Value 2009-2014
Table 71 Sales of Jeans: % Volume Growth 2009-2014
Table 72 Sales of Jeans: % Value Growth 2009-2014
Table 73 Sales of Men's Jeans: Volume 2009-2014
Table 74 Sales of Men's Jeans: Value 2009-2014
Table 75 Sales of Men's Jeans: % Volume Growth 2009-2014
Table 76 Sales of Men's Jeans: % Value Growth 2009-2014
Table 77 Sales of Women's Jeans: Volume 2009-2014
Table 78 Sales of Women's Jeans: Value 2009-2014
Table 79 Sales of Women's Jeans: % Volume Growth 2009-2014
Table 80 Sales of Women's Jeans: % Value Growth 2009-2014
Table 81 NBO Company Shares of Jeans: % Value 2010-2014
Table 82 LBN Brand Shares of Jeans: % Value 2011-2014
Table 83 Forecast Sales of Jeans: Volume 2014-2019
Table 84 Forecast Sales of Jeans: Value 2014-2019
Table 85 Forecast Sales of Jeans: % Volume Growth 2014-2019
Table 86 Forecast Sales of Jeans: % Value Growth 2014-2019
Table 87 Forecast Sales of Men's Jeans: Volume 2014-2019
Table 88 Forecast Sales of Men's Jeans: Value 2014-2019
Table 89 Forecast Sales of Men's Jeans: % Volume Growth 2014-2019
Table 90 Forecast Sales of Men's Jeans: % Value Growth 2014-2019
Table 91 Forecast Sales of Women's Jeans: Volume 2014-2019
Table 92 Forecast Sales of Women's Jeans: Value 2014-2019
Table 93 Forecast Sales of Women's Jeans: % Volume Growth 2014-2019
Table 94 Forecast Sales of Women's Jeans: % Value Growth 2014-2019
Headlines
Trends
Category Data
Table 95 Sales of Hosiery by Category: Volume 2009-2014
Table 96 Sales of Hosiery by Category: Value 2009-2014
Table 97 Sales of Hosiery by Category: % Volume Growth 2009-2014
Table 98 Sales of Hosiery by Category: % Value Growth 2009-2014
Table 99 NBO Company Shares of Hosiery: % Value 2010-2014
Table 100 LBN Brand Shares of Hosiery: % Value 2011-2014
Table 101 Forecast Sales of Hosiery by Category: Volume 2014-2019
Table 102 Forecast Sales of Hosiery by Category: Value 2014-2019
Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2014-2019
Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 105 Sales of Footwear by Category: Volume 2009-2014
Table 106 Sales of Footwear by Category: Value 2009-2014
Table 107 Sales of Footwear by Category: % Volume Growth 2009-2014
Table 108 Sales of Footwear by Category: % Value Growth 2009-2014
Table 109 NBO Company Shares of Footwear: % Value 2010-2014
Table 110 LBN Brand Shares of Footwear: % Value 2011-2014
Table 111 Distribution of Footwear by Format: % Value 2009-2014
Table 112 Forecast Sales of Footwear by Category: Volume 2014-2019
Table 113 Forecast Sales of Footwear by Category: Value 2014-2019
Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2014-2019
Table 115 Forecast Sales of Footwear by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 116 Sales of Sportswear: Value 2009-2014
Table 117 Sales of Sportswear: % Value Growth 2009-2014
Table 118 NBO Company Shares of Sportswear: % Value 2010-2014
Table 119 LBN Brand Shares of Sportswear: % Value 2011-2014
Table 120 Distribution of Sportswear by Format: % Value 2009-2014
Table 121 Forecast Sales of Sportswear: Value 2014-2019
Table 122 Forecast Sales of Sportswear: % Value Growth 2014-2019












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