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Home Care in Brazil

  • January 2017
  • -
  • Euromonitor International
  • -
  • 71 pages

Despite the deterioration in economic activity, home care in Brazil managed to post current value growth of 7% in 2016. However, for the second year in a row current value growth for the market as a whole was below the official rate of inflation, reflecting the fact that even fmcgs were affected by the challenging economic environment.

Euromonitor International’s Home Care in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Care in Brazil
HOME CARE IN BRAZIL
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES
Executive Summary
Home Care Continues To Develop Positively Despite Challenging Economic Scenario
Intensive Promotional Activity Helps To Sustain Demand for Home Care Products
Cheaper Brands From Smaller Players Gain Ground in Home Care
Warehouse Clubs Remains the Most Dynamic Distribution Channel in Home Care
Reasonably Positive Performance Projected for Home Care Over the Forecast Period
Key Trends and Developments
Trading Up and Trading Down Evident Across Different Home Care Categories
More Home Care Companies Turn To Fragrance As A Way To Attract Consumers
Penetration of Liquid Detergents Continues To Improve in Brazil, Albeit Gradually
Market Indicators
Table 1 Households 2011-2016
Market Data
Table 2 Sales of Home Care by Category: Value 2011-2016
Table 3 Sales of Home Care by Category: % Value Growth 2011-2016
Table 4 NBO Company Shares of Home Care: % Value 2012-2016
Table 5 LBN Brand Shares of Home Care: % Value 2013-2016
Table 6 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 7 Distribution of Home Care by Format: % Value 2011-2016
Table 8 Distribution of Home Care by Format and Category: % Value 2016
Table 9 Forecast Sales of Home Care by Category: Value 2016-2021
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources
Bombril SA in Home Care (brazil)
Strategic Direction
Key Facts
Summary 2 Bombril SA: Key Facts
Summary 3 Bombril SA: Operational Indicators 2014-2016
Competitive Positioning
Summary 4 Bombril SA: Competitive Position 2016
Procter and Gamble Do Brasil SA in Home Care (brazil)
Strategic Direction
Key Facts
Summary 5 Procter and Gamble do Brasil SA: Key Facts
Competitive Positioning
Summary 6 Procter and Gamble do Brasil SA: Competitive Position 2016
Química Amparo Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 7 Química Amparo Ltda: Key Facts
Competitive Positioning
Summary 8 Química Amparo Ltda: Competitive Position 2016
Reckitt Benckiser (brasil) Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 9 Reckitt Benckiser (Brasil) Ltda: Key Facts
Competitive Positioning
Summary 10 Reckitt Benckiser (Brasil) Ltda: Competitive Position 2016
Unilever Brasil Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 11 Unilever Brasil Ltda: Key Facts
Competitive Positioning
Summary 12 Unilever Brasil Ltda: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2011-2016
Table 12 Sales of Air Care by Category: % Value Growth 2011-2016
Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
Table 14 Sales of Air Care by Fragrance: Value Ranking 2011-2016
Table 15 NBO Company Shares of Air Care: % Value 2012-2016
Table 16 LBN Brand Shares of Air Care: % Value 2013-2016
Table 17 Forecast Sales of Air Care by Category: Value 2016-2021
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Bleach: Value 2011-2016
Table 20 Sales of Bleach: % Value Growth 2011-2016
Table 21 NBO Company Shares of Bleach: % Value 2012-2016
Table 22 LBN Brand Shares of Bleach: % Value 2013-2016
Table 23 Forecast Sales of Bleach: Value 2016-2021
Table 24 Forecast Sales of Bleach: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 25 Household Possession of Dishwashers 2011-2016
Category Data
Table 26 Sales of Dishwashing by Category: Value 2011-2016
Table 27 Sales of Dishwashing by Category: % Value Growth 2011-2016
Table 28 NBO Company Shares of Dishwashing: % Value 2012-2016
Table 29 LBN Brand Shares of Dishwashing: % Value 2013-2016
Table 30 Forecast Sales of Dishwashing by Category: Value 2016-2021
Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 32 Sales of Home Insecticides by Category: Value 2011-2016
Table 33 Sales of Home Insecticides by Category: % Value Growth 2011-2016
Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2011-2016
Table 35 NBO Company Shares of Home Insecticides: % Value 2012-2016
Table 36 LBN Brand Shares of Home Insecticides: % Value 2013-2016
Table 37 Forecast Sales of Home Insecticides by Category: Value 2016-2021
Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 39 Household Possession of Washing Machines 2011-2016
Category Data
Table 40 Sales of Laundry Care by Category: Value 2011-2016
Table 41 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 42 Sales of Laundry Aids by Category: Value 2011-2016
Table 43 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 44 Sales of Laundry Detergents by Category: Value 2011-2016
Table 45 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 46 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2011-2016
Table 47 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 48 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 49 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 50 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 51 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 52 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 53 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 55 Sales of Polishes by Category: Value 2011-2016
Table 56 Sales of Polishes by Category: % Value Growth 2011-2016
Table 57 NBO Company Shares of Polishes: % Value 2012-2016
Table 58 LBN Brand Shares of Polishes: % Value 2013-2016
Table 59 Forecast Sales of Polishes by Category: Value 2016-2021
Table 60 Forecast Sales of Polishes by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Surface Care by Category: Value 2011-2016
Table 62 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2014
Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2014
Table 65 NBO Company Shares of Surface Care: % Value 2012-2016
Table 66 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 67 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 68 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 69 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 70 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 71 Sales of Toilet Care by Category: Value 2011-2016
Table 72 Sales of Toilet Care by Category: % Value Growth 2011-2016
Table 73 NBO Company Shares of Toilet Care: % Value 2012-2016
Table 74 LBN Brand Shares of Toilet Care: % Value 2013-2016
Table 75 Forecast Sales of Toilet Care by Category: Value 2016-2021
Table 76 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021

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