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Procter & Gamble Hellas SA in Home Care (Greece)

  • January 2016
  • -
  • Euromonitor International
  • -
  • 2 pages

The company will continue to focus primarily on laundry care and on strengthening the position of its flagship brand, Ariel. It will also continue to invest in the automatic dishwashing category in order to boost the share of Fairy.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Procter and Gamble Hellas SA in Home Care (Greece)
PROCTER and GAMBLE HELLAS SA IN HOME CARE (GREECE)
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Procter and Gamble Hellas Sa: Key Facts
Summary 2 Procter and Gamble Hellas Sa: Operational Indicators
Competitive Positioning
Summary 3 Procter and Gamble Hellas Sa: Competitive Position 2015












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