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Womenswear in Denmark, Euromonitor International

  • April 2014
  • -
  • Euromonitor International
  • -
  • 44 pages

Womenswear recorded a decline of less than -1% in current value terms in 2013. This was mainly due to declining consumer expenditure on apparel which also intensified competition between manufacturers and retailers and resulted in many sales and discounting campaigns. The economic crisis resulted in Danish consumers buying differently in 2013. Danish consumers chose to spend their money in alternative cheaper channels such as foreign online stores, second hand stores and outlet sales.

Euromonitor International's Womenswear in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Women's Outerwear, Women's Underwear, Nightwear and Swimwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Womenswear in Denmark, Euromonitor International
WOMENSWEAR IN DENMARK

April 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Womenswear: Volume 2008-2013
Table 2 Sales of Womenswear: Value 2008-2013
Table 3 Sales of Womenswear: % Volume Growth 2008-2013
Table 4 Sales of Womenswear: % Value Growth 2008-2013
Table 5 NBO Company Shares of Womenswear: % Value 2009-2013
Table 6 LBN Brand Shares of Womenswear: % Value 2010-2013
Table 7 Forecast Sales of Womenswear: Volume 2013-2018
Table 8 Forecast Sales of Womenswear: Value 2013-2018
Table 9 Forecast Sales of Womenswear: % Volume Growth 2013-2018
Table 10 Forecast Sales of Womenswear: % Value Growth 2013-2018
Adidas Danmark A/S in Apparel and Footwear (denmark)
Strategic Direction
Key Facts
Summary 1 adidas Danmark A/S: Key Facts
Summary 2 adidas Danmark A/S: Operational Indicators
Company Background
Competitive Positioning
Summary 3 adidas Danmark A/S: Competitive Position 2013
Retail Operations
Internet Strategy
Production
Bestseller A/S in Apparel and Footwear (denmark)
Strategic Direction
Key Facts
Summary 4 Bestseller A/S: Key Facts
Summary 5 Bestseller A/S: Operational Indicators
Company Background
Competitive Positioning
Summary 6 Bestseller A/S: Competitive Position 2013
Retail Operations
Summary 7 Bestseller A/S: Retail Operational Indicators
Internet Strategy
Chart 1 Bestseller A/S: Vila in Copenhagen
Chart 2 Chart Bestseller A/S: Vero Moda in Copenhagen
Chart 3 Bestseller A/S: Jack and Jones in Copenhagen
Production
Handm Hennes and Mauritz A/S in Apparel and Footwear (denmark)
Strategic Direction
Key Facts
Summary 8 HandM Hennes and Mauritz A/S: Key Facts
Summary 9 HandM Hennes and Mauritz A/S: Operational Indicators
Company Background
Competitive Positioning
Summary 10 HandM Hennes and Mauritz A/S: Competitive Position 2013
Retail Operations
Summary 11 HandM Hennes and Mauritz A/S: Retail Operational Indicators
Internet Strategy
Chart 4 HandM Hennes and Mauritz A/S: HandM in Copenhagen
Chart 5 HandM Hennes and Mauritz A/S: HandM in Copenhagen
Production
Nike Denmark Aps in Apparel and Footwear (denmark)
Strategic Direction
Key Facts
Summary 12 Nike Denmark ApS: Key Facts
Summary 13 Nike Denmark ApS: Operational Indicators
Company Background
Competitive Positioning
Summary 14 Nike Denmark ApS: Competitive Position 2013
Retail Operations
Internet Strategy
Production
Zara Danmark A/S in Apparel and Footwear (denmark)
Strategic Direction
Key Facts
Summary 15 Zara Danmark A/S: Key Facts
Summary 16 Zara Danmark A/S: Operational Indicators
Company Background
Competitive Positioning
Summary 17 Zara Danmark A/S: Competitive Position 2013
Retail Operations
Summary 18 Zara Danmark A/S: Retail Operational Indicators
Internet Strategy
Production
Executive Summary
Optimism Prevails But Growth Remains Elusive
Technology and Cross-channel Shopping
the Strong Get Stronger
Specialisation and Budget Are Crucial in Distribution in 2013
Improved Performance Expected
Key Trends and Developments
Dominant Players Increase Their Share
Table 11 Bankruptcies 2008-2013
Value for Money and Discounting Continue
Increasing Importance of the Internet
Revitalisation - Key Word for Apparel Specialist Retailers
Market Data
Table 12 Sales of Apparel and Footwear by Category: Volume 2008-2013
Table 13 Sales of Apparel and Footwear by Category: Value 2008-2013
Table 14 Sales of Apparel and Footwear by Category: % Volume Growth 2008-2013
Table 15 Sales of Apparel and Footwear by Category: % Value Growth 2008-2013
Table 16 NBO Company Shares of Apparel and Footwear: % Value 2009-2013
Table 17 LBN Brand Shares of Apparel and Footwear: % Value 2010-2013
Table 18 Distribution of Apparel and Footwear by Format: % Value 2008-2013
Table 19 Distribution of Apparel and Footwear by Format and Category: % Value 2013
Table 20 Forecast Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 21 Forecast Sales of Apparel and Footwear by Category: Value 2013-2018
Table 22 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 23 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 19 Research Sources












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