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Strategic Outlook of Global Electric Vehicle Market in 2014

  • April 2014
  • -
  • Frost & Sullivan
  • -
  • 73 pages

This research service offers a global 2013 outlook 2013 of the electric vehicles (EV) market. It provides an overview of the EV industry performance in 2013, and the key markets and challenges. The report also provides a snapshot of the market for electric buses and trucks and a complete review of the EV market in 2013 and its impact on 2014 is performed. Significant competition in the plug-in hybrid and premium luxury car segments is expected in 2014. China is likely to emerge as one of the leaders in EVs in the long term. The growth of charging station infrastructure and the emergence of inductive charging are key trends discussed in the study.


Key 2013 EV Market Findings

Global Electric Vehicle (EV) Market: 2012 was a challenging year for the global EV market as only x units were sold. Plug-in hybrids and range extenders accounted for xper cent of the total EV sales in North America, which was a significant increase from 2011.

Supply-Demand Issue: Supply outgrew demand in 2012. Chevrolet Volt and Mitsubishi iMiEV had to temporarily halt production due to sluggish sales. Discounts were offered across various models to boost sales


Accelerated Charging Station Installation But Still Below Expectations: In 2012, about x and xcharging stations were installed in Europe and North America, respectively. However, customers opine that there is still a lack of charging infrastructure.


Government Role and Support: France increased its EV incentives to € while Norway, the United Kingdom, Denmark, and Japan extended subsidies till 2015.


EV Powertrain Technologies: Nissan and Honda witnessed breakthroughs by building motors with x per cent less rare-earth magnets, thereby reducing uncertainties regarding motor price. Further, the price of lithium ion packs reduced by x-x per cent in comparison to 2011 prices

Table Of Contents

Strategic Outlook of Global Electric Vehicle Market in 2014
Table of Contents

Executive Summary 4
Research Scope, Objectives, Background, and Methodology 17
Definitions 20
2013 Highlights and Major Global Electric Vehicle Trends 23
Global Electric Vehicle Market Outlook 2014 31
Electric Vehicle Charging Infrastructure 45
New Distribution and Marketing Channels: eRetailing 51
Highlights of Global Market for Fuel Cell Vehicles 57
Key Electric Vehicle Introductions-2014 62
Conclusions and Future Outlook 67
Appendix 70

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