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Retailer Online Payment Acceptance in North and Latin America is a report, based on a survey of over 1,400 prominent retail brands in 12 countries, about the online payment types that they accept for purchases made online by their customers. Countries covered are Argentina, Brazil, Canada, Chile, Colombia, Costa Rica, Ecuador, Mexico, Paraguay, Peru, Uruguay and the US.

Means of online payment investigated are payment cards, online accounts, mobile payments, direct bank transfers and other means consisting mainly of payment on delivery (commonly referred to as 'COD' for 'cash on delivery'), wire transfers and (in Brazil only) 'Boleto Bancário'.

Moreover, the PartnerBASE™ database that accompanies the report details the payment card brands, online account providers and mobile payment means accepted by retailers that offer online shopping, thereby offering clear evidence for the companies that are well-placed both in each country and across the Americas as a whole.

Key features of this report include:

- definitive coverage of the involvement in online payment acceptance of over 1,400 major retail brands in 12 countries across North and Latin America, 55.2% of which have set up an online shopping facility;

- coverage of 30 different payment card brands accepted online: which card brands are strong in which countries and with which retailers do they collaborate?

- identification of 17 online account providers in addition to PayPal: which operate in more than one territory and which offer significant competition to the market leader in particular countries?

- identification of mobile payment products that are accepted online such as Brazil's Oi Paggo: in which countries has this emerging payment means made the greatest headway?

- analysis of direct bank transfers, payment on delivery (COD) and wire transfers as online payment means: in which retailer categories are these most likely to be accepted for online payments?

Table Of Contents

Retailer Online Payment Acceptance in North and Latin America
0.0 EXECUTIVE SUMMARY 1
1.0 INTRODUCTION 3
What is this report about? 3
Rationale 3
Several factors combine to form a strong rationale for this study 3
Methodology 3
Survey of retailers 3
The survey's scope covers over 1,400 major retail brands drawn from ten categories and 12 countries… 3
… and classified according to their use of offline-only, online-only or mixed distribution models 4
Weighted shares 4
PartnerBASE 6
Finaccord 6
2.0 REGIONAL OVERVIEW 7
Introduction 7
Overview 7
Among major retail brands, online sales facilities are most widespread in Brazil 7
Apart from fuel retailers, supermarkets and hypermarkets are the least likely to offer online sales 8
Over 40% of online retail brands investigated accept online accounts as a form of payment… 10
Payment cards 11
In three countries, all major online retail brands accept cards as a payment means 11
A total of 31 different payment card brands are accepted by online retailers in North and Latin America… .. 12
…including a large number of national or regional payment card networks 13
Payment cards enjoy relatively high acceptance rates across all retailer categories 15
Online accounts 15
Online accounts enjoy the most widespread acceptance in Argentina and Chile 15
Across the region, PayPal leads a field of 18 competitors in total… 16
… with most active in only one or two countries 18
Online supermarket and hypermarket brands are least likely to accept online accounts 19
Mobile payments 21
A very small percentage of online retailers accept payment methods tied to mobile phones… 21
… with activity recorded in only two out of 12 countries investigated 21
Online acceptance of mobile payments is restricted to three retailer categories 23
Bank transfers 24
Less than 20% of retailers with online operations accept bank transfers as an online payment means… 24
… albeit almost one third of consumer electronics chains accept payments via this method 25
Other methods of online payment 26
Brazil's Boleto Bancário is the most popular other form of settling online purchases… 26
… giving that country by far the highest acceptance rate for alternative online payments overall 27
Department store and variety retailers are most likely to accept alternative online payment types 28
3.0 ARGENTINA 30
Introduction 30
Overview 30
Online accounts are marginally preferred to payment cards as an online payment method 30
Payment cards 32
A total of 13 different payment card networks are accepted among major online retailers in Argentina 32
Cabal is the most commonly accepted of the national and regional payment card networks… 32
…while Tarjeta Naranja primarily serves the under-banked population outside of the capital 32
Tarjeta Nativa and Tarjeta Shopping also achieve reasonable online acceptance scores 32
Online accounts 34
In Argentina, PayPal trails far behind several local or regional firms, including MercadoPago... 34
…with Western Union's Pago Fácil also accepted by multiple online retailers 34
Other competitors are DineroMail, PagoMisCuentas, Rapipago and RCC Pagos 34
Mobile payments 38
Bank transfers 38
Six categories of online retail brands accept direct bank transfers in Argentina… 38
Other methods of online payment 39
…with the same number accepting online orders for payment upon delivery 39
4.0 BRAZIL 40
Introduction 40
Overview 41
Other forms of payment are nearly as popular as payment cards as an online payment method 41
Payment cards 41
A total of nine different payment card brands enjoy online acceptance among major retailers in Brazil… 41
… including Aura, Elo and Hipercard… 41
… plus some much smaller networks 42
Online accounts 44
Four providers of online accounts are used to one extent or another by major retail brands 44
Bcash leads on an unweighted basis but PayPal overtakes it in the weighted analysis 44
Retailers in the consumer electronics sector record the highest acceptance rates for online accounts 45
Mobile payments 46
Oi Paggo is the only mobile payment service accepted as an online payment means… 46
… and its online retail partners are concentrated in just three retailer categories 47
Bank transfers 48
Direct bank transfers enjoy fairly significant acceptance rates across most retailer categories 48
Other methods of online payment 49
Payment through Boleto Bancário enjoys a high degree of online merchant acceptance in Brazil 49
5.0 CANADA 50
Introduction 50
Overview 51
Payment cards are the preferred online payment option in Canada by a significant margin 51
Payment cards 51
Online acceptance rates for American Express approach those found for MasterCard and Visa 51
Online accounts 53
PayPal dominates but faces future competition from two rivals launched in 2013 53
Penetration of online accounts is most advanced among online retailers of sporting goods 54
Mobile payments 55
Bank transfers 55
Direct bank transfers are not an especially common means of online payment for retailers in Canada 55
Other methods of online payment 56
Two online retail brands accept other forms of payment online 56
6.0 CHILE 58
Introduction 58
Overview 58
Payment cards and online accounts are the clear favourites among online payment methods in Chile 58
Payment cards 59
Eight different payment card brands enjoy online acceptance among major retailers in Chile 59
Three retailer categories in Chile register online acceptance rates for payment cards below 70% 60
Online accounts 61
Webpay enjoys much higher online acceptance among major retailers than does either of its competitors ..... 61
No retailers of consumer electronics accept online accounts for payments via the internet 63
Mobile payments 64
Bank transfers 64
Direct bank transfers register very modest acceptance rates among major online retailers in Chile 64
Other methods of online payment 65
Two online retail brands also accept payments on delivery (COD) 65
7.0 COLOMBIA 66
Introduction 66
Overview 67
Payment cards clearly lead among online payment methods in Colombia 67
Payment cards 67
American Express is almost as widely accepted as MasterCard and Visa among payment card networks .. 67
Online accounts 69
PayU is the clear market leader in Colombia's online account sector 69
Mobile payments 71
Bank transfers 71
Direct bank transfers are accepted by online retail brands in only three categories… 71
Other methods of online payment 72
… with three categories also showing acceptance rates for other forms of payment 72
8.0 COSTA RICA 73
Introduction 73
Overview 74
Payment cards achieve the highest rate of online acceptance among major retail brands 74
Payment cards 75
Five different payment card networks are accepted across major online retailers in Costa Rica 75
Online accounts 76
PayPal is the only online account accepted for payment over the internet among retailers surveyed 76
Mobile payments 78
Bank transfers 78
There is limited appetite among online retailers in Costa Rica for accepting direct bank transfers 78
Other methods of online payment 79
… and only slightly more for other methods of online payment 79
9.0 ECUADOR 80
Introduction 80
Overview 81
All major online retail brands surveyed in Ecuador accept payment cards... 81
Payment cards 82
... with MasterCard and Visa ubiquitous in this context 82
Online accounts 83
PayPal is the only online account accepted among online retailers 83
Mobile payments 85
Bank transfers 85
Almost a quarter of major retailers operating online in Ecuador accept direct bank transfers… 85
Other methods of online payment 86
… but the acceptance rate for other methods of online payment is much lower 86
10.0 MEXICO 87
Introduction 87
Overview 87
Payment cards enjoy double the acceptance rate of any other online payment method in Mexico 87
Payment cards 89
American Express, MasterCard and Visa are the only payment cards brands accepted online… 89
Online accounts 90
… and PayPal enjoys an apparent monopoly in the realm of online accounts… 90
… among online retailers in the five retailer categories accepting this form of payment 91
Mobile payments 91
Mobile payment means are rarely accepted by online retail brands 91
Bank transfers 93
Direct bank transfers enjoy high acceptance rates in certain retailer categories 93
Other methods of online payment 94
Some retail brands also accept payments on delivery (COD) or payments through wire transfers 94
11.0 PARAGUAY 95
Introduction 95
Overview 96
Two online payment categories are entirely absent from Paraguay's online retail market 96
Payment cards 97
American Express and Diners Club are almost as widely accepted as MasterCard and Visa 97
Online accounts 98
Mobile payments 98
Bank transfers 98
Online acceptance of direct bank transfers is apparently limited... 98
Other methods of online payment 100
… as is payment at the point of delivery, the only other method of online payment in Paraguay 100
12.0 PERU 101
Introduction 101
Overview 102
Online account providers have not yet made much headway in Peru's online retailing sector 102
Payment cards 103
Two retailer-owned payment card networks are among the six networks accepted online in Peru 103
Online accounts 104
PayPal is present in the Peruvian market but is not accepted by most major online retailers 104
Mobile payments 105
Bank transfers 106
Direct bank transfers are accepted by more than half of online retail brands in Peru… 106
Other methods of online payment 107
… but other online payment methods are rarely accepted 107
13.0 URUGUAY 108
Introduction 108
Overview 109
Payment cards are the only developed online payment method found among retailers in Uruguay 109
Payment cards 110
Both MasterCard and Visa are accepted by all major brands with online sales capabilities 110
Online accounts 111
PayPal is the sole online account provider active in Uruguay 111
Mobile payments 112
Bank transfers 113
One major retail brand accepts direct bank transfers to settle online purchases... 113
Other methods of online payment 114
… and the same retailer also accepts Western Union wire transfers as an online payment means 114
14.0 USA 115
Introduction 115
Overview 116
A half of retailers accept online accounts as a payment method over the internet 116
Payment cards 117
Acceptance rates for American Express and Diners Club are close to those for MasterCard and Visa 117
Online accounts 119
PayPal dominates but faces competition from four powerful rivals… 119
… namely, Amazon Checkout, Google Wallet, MasterPass and V.me 119
Online accounts enjoy the highest acceptance rates among online retailers of sporting goods 120
Mobile payments 121
Bank transfers 121
Direct bank transfers are not a common means of online payment among retailers in the US 121
Other methods of online payment 122
A few online retail brands also accept payments on delivery (COD) or payments through wire transfers 122

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