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Retailer Payments, Banking, Insurance and Assistance in Mexico investigates the market for financial services organised by over 80 major retail brands in Mexico. As well as examining their initiatives in payment cards, banking products, insurance and assistance, the study also examines their involvement in proprietary and coalition loyalty programs, and details the online payment mechanisms accepted by those with an online sales capability. Among other data points, the report and PartnerBASE™ dataset that accompanies it embrace the following information about the retailers covered:

- whether they offer their own credit, debit or prepaid cards and, if so, the card issuers that they work with in this context if they do not issue the cards themselves;

- whether they are linked to one or more loyalty programs and, if so, whether these are proprietary or coalition schemes;

- whether they make non-card point-of-sale finance available to their customers and, if so, the finance providers that they employ for this purpose;

- whether they promote mainstream banking products such as general-purpose personal loans, mortgages and savings accounts and, if so, the partners that they co-operate with;

- whether they distribute accident, dental, health, household, life, motor, pet or travel insurance, or any kind of assistance services and, if so, the insurance or assistance providers used;

- for retail brands with an online sales capability, the payment means and providers that they accept for online purchases with consideration of payment cards, online accounts, mobile payments, bank transfers and other online payment options.

The report and PartnerBASE™ dataset can be used in the following ways:

- to gain access to a comprehensive source of information that provides detailed insights into the involvement of major retail brands in Mexico in payments, banking, insurance and assistance;

- to monitor the activity of key competitors in retailer financial services including Banco Azteca, Banco Famsa, Banco Walmart, BanCoppel and Consubanco;

- to understand the potential in Mexico for converting proprietary retailer loyalty cards and coalition loyalty schemes into fully-fledged payment cards;

- to evaluate the extent to which consolidation among conventional banks is opening up opportunities for new retailer banks to emerge as ‘consumer champions';

- to appreciate the range of online payment choices open to consumers in Mexico who buy products and services through the websites of major retail groups.

Table Of Contents

Retailer Payments, Banking, Insurance and Assistance in Mexico
0.0 EXECUTIVE SUMMARY 1
1.0 INTRODUCTION 3
What is this report about? 3
Rationale 3
In many countries, consumers are tending to gravitate to larger retailers and to buy more online... 3
... which throws up new opportunities in payments, banking, insurance and assistance 3
Methodology 4
Survey of retailers 4
The survey's scope covers 83 important retail brands grouped across ten categories... 4
Definitions 5
Payment, banking, insurance and assistance products and services 5
Operating models 7
Weighted shares 7
PartnerBASE 7
Finaccord 8
2.0 MARKET ANALYSIS 9
Introduction 9
Retailer payment cards 10
Credit, debit and prepaid cards 10
Over a third of major retail brands in Mexico operate their own co-branded or private-label payment card... 10
... with captive card issuers quite commonly active in this context 10
Banco Fácil has been reconfigured as Consubanco by its two co-owners 11
When viewed on a weighted basis, MasterCard overtakes Visa as a retailer payment card brand 13
Department stores and variety retailers are most likely to have introduced their own payment card... 14
… although card programs launched by supermarket or hypermarket brands are most numerous 14
Gift cards 16
Just over 20% of major Mexican retailers offer stored-value gift cards 16
Retailer loyalty programs 18
Retailer involvement in loyalty programs is limited to proprietary (as opposed to coalition) schemes 18
Only major retail brands in the fuel and sporting goods categories are absent from this sphere 18
Proprietary loyalty programs 20
35 major retail brands operate their own proprietary loyalty programs 20
Coalition loyalty programs 20
Some retailers allow members to redeem program currency but none to earn it 20
Consumer finance 20
Provision rates for point-of-sale finance are below those for retailer payment cards... 20
… although the providers used by retailers are often the same where both are offered… 20
… and a government-backed finance scheme is also a notable player in this field 20
Banco Walmart is comfortably the most prominent provider of consumer finance in weighted terms 21
Schemes for consumer finance are largely concentrated in two retailer categories 22
Banking products 24
Overview 24
Ten major retail brands in Mexico offer mainstream banking products to their customers 24
Personal loans, mortgages and savings accounts 24
... with almost all marketing savings accounts but none mortgages 24
Banco Azteca has expanded its distribution reach to more than 1,400 branches since launch... 25
... helping both consumer loans outstanding and pre-tax profits to surge in recent years 25
BanCoppel has also experienced a rapid increase in both its loan book and profitability... 26
... although the progress made by Banco Famsa has been slightly less eye-catching... 26
... and Banco Walmart remains loss-making despite strong growth in consumer loans 26
The four captive banks outgun Banamex in the analyses of provider partnerships 26
International payments / remittances 27
Both MoneyGram and Western Union have signed up important Mexican retailers as distributors... 27
... while two retail brands have established their own services in this domain 28
Insurance and assistance 31
13 major retail chains in Mexico promote mainstream forms of insurance of the type researched 31
Most insurance distribution partnerships among retailers are organised with a single, external partner 31
When analysed on a weighted basis, AXA Seguros remains the likely leader in retailer insurance 32
Initiatives in retailer insurance and assistance in Mexico are found in two retailer categories only 33
The life insurance arm of Seguros Azteca has achieved impressive growth in premiums in recent years 34
Online payments 35
Acceptance rates 35
Payment cards are the preferred online payment means, followed by bank transfers and online accounts .. 35
Payment cards 36
American Express, MasterCard and Visa are the only payment cards brands accepted online... 36
Online accounts 37
... and PayPal enjoys an apparent monopoly in the realm of online accounts... 37
… among online retailers in the five retailer categories accepting this form of payment 38
Mobile payments 38
Mobile payment means are rarely accepted by online retail brands 38
Bank transfers 40
Direct bank transfers enjoy high acceptance rates in certain retailer categories 40
Other methods of online payment 41
Some retail brands also accept payments on delivery (COD) or payments through wire transfers 41
3.0 APPENDIX 42
Major captives and joint ventures 42

List of Graphics / Tables


0.0 EXECUTIVE SUMMARY 1
Provision rates for key payment, banking, insurance and assistance products, adherence rates for loyalty
schemes and online payment product acceptance rates among retailers in Mexico, 2013 2
1.0 INTRODUCTION 3
Retailers researched in Mexico, segmented by category, 2013 4
Retailers researched in Mexico segmented by distribution model, 2013 5
2.0 MARKET ANALYSIS 9
Provision of retailer payment cards by type of card in Mexico, 2013 10
Retailer payment cards in Mexico: provision rate and operating models, 2013 11
Retailer payment cards in Mexico: unweighted and weighted issuer share of partnerships, 2013 12
Retailer payment cards in Mexico: unweighted and weighted network share of partnerships, 2013 .... 13
Provision of retailer payment cards by retailer category and distribution model in Mexico, 2013 15
Provision of retailer gift cards by retailer category and distribution model in Mexico, 2013 17
Retailer loyalty programs in Mexico: provision rates, program types and links to payment and other cards,
2013 18
Provision of or involvement in loyalty programs by retailer category and distribution model in Mexico, 2013
19
Retailer consumer finance in Mexico: provision rate and operating models, 2013 21
Retailer consumer finance in Mexico: unweighted and weighted provider share of partnerships, 2013 .... 22
Provision of retailer consumer finance by retailer category and distribution model in Mexico, 2013 . 23
Retailer provision of other banking products and services in Mexico, 2013 24
Retailer personal loans, mortgages and savings accounts in Mexico: provision and operating models,
2013 25
Retailer personal loans, mortgages and savings accounts in Mexico: unweighted and weighted provider
share of partnerships, 2013 27
Retailer international payments / remittances in Mexico: provision and operating models, 2013 28
Retailer international payments / remittances in Mexico: unweighted and weighted provider share of
partnerships, 2013 29
Provision of international payments / remittances by retailer category and distribution model in Mexico,
2013 30
Retailer insurance and assistance in Mexico: provision by policy type, 2013 31
Retailer insurance and assistance in Mexico: provision and operating models, 2013 32
Retailer insurance and assistance in Mexico: unweighted and weighted provider share of partnerships,
2013 33
Provision of insurance and assistance by retailer category and distribution model in Mexico, 2013 . 34
Retailer online payment acceptance in Mexico: acceptance rates by payment type, 2013 35
Payment cards accepted as an online payment mechanism by retailers in Mexico: unweighted and
weighted network share of acceptance, 2013 36
Acceptance of payment cards as an online payment mechanism by retailer category in Mexico, 2013 .... 37
Online accounts accepted as an online payment mechanism by retailers in Mexico: unweighted and
weighted provider share of acceptance, 2013 37
Acceptance of online accounts as an online payment mechanism by retailer category in Mexico, 2013 .. 38
Mobile payment services accepted as an online payment mechanism by retailers in Mexico: unweighted
and weighted provider share of acceptance, 2013 39
Acceptance of mobile payments as an online payment mechanism by retailer category in Mexico, 2013 39
Acceptance of direct bank transfers as an online payment mechanism by retailer category in Mexico,
2013 40
Acceptance of other types of online payment mechanisms by retailer category in Mexico, 2013 41
3.0 APPENDIX 42
Retailer captives and joint ventures in payments, banking, insurance and assistance in Mexico: operating
models, partners and ownership, 2013 42

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