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Summary

Review of Calcium fortification ingredients typically used in fortification of Foods and Beverages. Specific focus on Calcium types and ingredient industry key players. The need and relevance for various consumer age groups as well as demographic differences in relation to bone health. The report investigates the use of calcium fortifiers in Non-Dairy Alternatives and Soft Drinks as well as the challenges of formulating products for this segment. Furthermore the intake recommendations and discussion on approved health claims and labeling issues are presented..

Key Findings

Why was the report written?

This report was written as calcium intake recommendations have been in place for decades, but the global population is still facing deficiencies and related health issues.

What is the current market landscape and what is changing?

The need of fortified products is growing as more than 200 million persons are affected by osteoporosis and the increasing ageing population will create further needs. Besides dairy and dietary supplements, the beverage sector is the most promising sector for this type of fortification as non-dairy alternatives to the daily nutrition.

What are the key drivers behind recent market changes?
Key drivers are renewed health claims within Europe, and the innovations within the ingredient category allowing new soft drink solutions with daily calcium.

What makes this report unique and essential to read?

The report investigates calcium ingredient options, suppliers, as well as formulation issues. It furthermore informs about the regulatory situation as well as patent activities in growing markets. The report further looks at current soft drinks categories and the use of calcium fortifiers as well as presents product cases.

Synopsis

Review of Calcium fortification ingredients typically used in fortification of Foods and Beverages. Specific focus on Calcium types and ingredient industry key players. The need and relevance for various consumer age groups as well as demographic differences in relation to bone health. The report investigates the use of calcium fortifiers in Non-Dairy Alternatives and Soft Drinks as well as the challenges of formulating products for this segment. Furthermore the intake recommendations and discussion on approved health claims and labeling issues are presented.

Calcium fortification is stagnating in spite of new opportunities within beverages and health claims.

A diversity of Calcium ingredient solutions is discussed for the benefit of product innovators.

Identify new market opportunities for calcium fortified beverages.

Reasons To Buy

Overview of calcium ingredients, suppliers and capabilities for beverage formulation.

Current situation on bone health and consumer group needs and which health claims can be adopted on fortified products.

Beyond juices - there are new soft drink solutions supplying calcium that may attract new consumers.

200 million consumers with osteoporosis is bound to grow to many more as many in China's population are facing high risks. Patents on calcium fortifying solutions in food and beverages are being filed in China.

Table Of Contents

Calcium Fortification In Beverages - Ingredients Trends and Market Insights
Table of Contents
1 Introduction
1.1 Report Description
1.1.1 Why a report on Calcium Fortification?
1.1.2 Scope of the Report
1.2 Research Methodology
1.2.1 Secondary Research
1.2.2 Primary Research
2 Executive Summary
3 Basics of Calcium
3.1 Origin, Structure, and Properties
3.2 Bone Health and Calcium
3.2.1 RDI Levels of Calcium for Men and Women
3.3 Calcium beyond Skeletal Function
3.4 Excess Intake of Calcium
3.5 Cardiovascular Diseases and Blood Pressure
3.6 Others
4 Daily Nutrition and Calcium
4.1.1 Dairy Products
4.1.2 Vegetables and Fruits
5 Calcium Fortification and Labeling
5.1.1 Methods and Economics of Calcium Fortification
5.2 Regulatory Status of Calcium
5.2.1 European Food Safety Authority (EFSA)
5.2.2 Food and Drug Association (FDA)
6 Calcium Ingredients Supply Overview
6.1 Raw Materials and Ingredient Manufacturing
6.1.1 Calcium Phosphate
6.1.2 Calcium carbonate
6.1.3 Calcium chloride
6.1.1 Calcium citrate (Tricalcium citrate)
6.1.2 Calcium gluconate
6.1.3 Calcium lactate
6.1.4 Calcium hydroxyapatite
7 Ingredient Selection Criteria
7.1.1 Solubility
7.1.2 Touch and Mouth feel
7.1.3 Calcium Content
7.1.4 Bioavailability and Economic considerations
8 Ingredient Suppliers
8.1.1 Calcium Ingredient Suppliers are Concentrated in North America and Europe
8.2 Ingredient Examples
8.2.1 Algae
8.2.2 Milk
8.2.3 Egg shell
8.2.4 Others
9 Consumer Product Manufacturers
9.1.1 Calcium Delivery Formats
9.1.2 Calcium Delivery Combinations
9.2 Cases
9.2.1 Beverages
9.2.2 Soft Drinks
9.2.1 Dairy or Dairy Like Products
9.2.2 Bakery and Confectionery
9.2.3 Dietary Supplements
9.2.4 Others
10 Patents
10.1.1 Global Calcium Fortification Patents by Region, 2003 to 2013
10.1.2 Global Calcium Fortification Patents by Applicant, 2003 to 2013
10.1.3 Global Calcium Fortification Patents by Year, 2003 to 2013
11 Appendix
11.1 About Canadean
11.2 Disclaimer

List of Tables
Table 1: Natural Calcium Content of Dairy Products
Table 2: Natural Calcium Content of Fruits and Vegetables
Table 3: Technical Properties of Calcium Ingredients
Table 4: Calcium Ingredient Suppliers, Brands, and Active Ingredients
Table 5: Beverages that are fortified with calcium and Accompanying nutrients
Table 6: Calcium-Fortified Soft Drinks
Table 7: Dairy Beverages and Dairy Alternatives Fortified with Calcium

List of Figures
Figure 1: Scope of the Report
Figure 2: Conceptual graphs of bone mass as a function of age and dietary intervention (Arrow)
Figure 3: Available hip fracture rates for men and women categorized by highest risk (in red).
Figure 4: RDI Levels of Calcium for Male and Female
Figure 5: Major Calcium Ingredient Manufacturers' Geographical Presence
Figure 6: Typical End-Use Sectors of Calcium
Figure 7: Soft Drinks Types Distribution fortified with Calcium (2012)
Figure 8: Calcium Types in Juices fortified with Calcium (2012)
Figure 9: Global Calcium Fortification Patents by Region, 2003-2013
Figure 10: Global Calcium Fortification Patents by Applicant, 2003-2013
Figure 11: Global Calcium Fortification Patents by Year, 2003-2013

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