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Monsanto: Huge profit despite continuing controversy

  • February 2014
  • -
  • MarketLine
  • -
  • 24 pages

Introduction

Monsanto is an agricultural biotech firm which began in the 1980's to develop seed traits, pesticides and genetically modified crops. The company has grown rapidly and since the year 2000 it has been controlling billions of dollars’ worth of profit each year. Today it is the largest company of its kind controlling up to 90% market share of some product types.

Features and benefits

* Learn what Monsanto's business position is and what products it provides, with a breakdown of just what earns Monsanto its large profits.
* Learn about the arguments for and against GMO crops are and why so many campaigns against Monsanto have been formed.
* What is the Future for Monsanto, will it suffer as a result of new competitors and patent cliffs or is its position too strong.
* Examine what geographies allow GMO crops in their agricultural markets and what stops others from joining the biotech revolution.
* Look at the future for Monsanto and the GMO industry, what is the market likely to experience and how might the company fair?

Highlights

Monsanto is a large biotech firm which operates all over the world, but principally in the Americas and Asia. The company is a producer of seeds and crop protection for farmers and its business model is largely based on patents and strong brands, coupled with extensive R&D to drive new products.
Not all global markets are receptive to GMO technology, and of those not all have approved the same crops, but those that are have a large Monsanto presence. Of these the most lucrative market is the USA and Monsanto currently dominates with market share levels approaching 90% in some markets.
The arguments leveled against Monsanto’s products are extensive and usually provoke passionate responses. The company has been criticized on a number of different levels, from its products not doing what Monsanto says they can, controlling regulators, poisoning environments and contaminating natural crops.

Your key questions answered

* What is Monsanto's business model and how has it managed to dominate some of the worlds most lucrative GMO markets?
* Who are the players attempting to compete with Monsanto and what markets does Monsanto currently control?
* What are Monsanto's key products and which major markets have allowed Monsanto access and which haven't?
* Why is there such a strong backlash against Monsanto and GMO products, despite their popularity and proliferation?
* What does the future hold for Monsanto and can it protect itself against competitors and campaigners?

Table Of Contents

Monsanto: Huge profit despite continuing controversy
O VERVIEW
Catalyst
Summary
MONSANTO'S BUSINESS OPERATIONS
Monsanto is an old company which switched to agriculture
Monsanto is organized into two primary business units
Seeds and traits is the most lucrative segment
Crop protection complements GMO technology
The creation of two entirely new business markets
MONSANTO DOMINATES THE KEY GMO CROP MARKETS
The key world GMO markets are centered in Asia and the Americas
Monsanto dominates key markets in North America
KEY FACTORS WHICH AFFECT THE GMO INDUSTRY
Like the pharmaceutical industry Monsanto faces a patent cliff
Monsanto is barred from entry in certain markets
Monsanto has faced strong resistance in some markets
Monsanto has some large competitors
Syngenta
DuPont
BACKLASH AGAINST MONSANTO
Some suggest the technology doesn't work the way Monsanto says
Regulation and approval in North America has been noticeably favorable
The "revolving door" phenomenon is an accusation regularly pointed at Monsanto
MONSANTO'S HISTORY CONTAINS CONTROVERSY
PCB's
Bovine Growth hormone
Agent Orange
PATENT INFRINGEMENT
Patent protection a major part of the Monsanto business model
"Terminator" seeds could be approved and introduced
March against Monsanto numbers in the millions
THE FUTURE FOR MONSANTO
Regulation blocks in specific markets could prevent expansion
Monsanto could be the next firm to take advantage of Big Data
RandD crucial for Monsanto's development and protection
Mutagenesis is an area of crop development rivaling Monsanto
The GMO argument is growing increasingly polarized
APPENDIX
Definitions
Sources
Further Reading
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