1. Market Research
  2. > Computer Equipment Market Trends

Amazon Kindle vs. Apple iPad: Two approaches to the tablet market

  • February 2014
  • 26 pages
  • MarketLine
Report ID: 2103670

Summary

Table of Contents

Search Inside

Introduction

Given the rapidly changing tablet market environment, and the introduction of new models in both Apple’s iPad and Amazon’s Kindle Fire range, a re-examination of the two companies’ strategies is warranted: What are these strategies? How do they go about achieving their aims? And how have they changed since the introduction of the original Kindle Fire in 2011?

Features and benefits

* This case study examines two very different approaches to the tablet market by comparing Apple and Amazons' hardware, software and marketing strategy.
* This case study examines the slight changes in Amazon and Apple's tablet market strategies since 2011.

Highlights

Whereas Apple makes its margins selling tablet devices, Amazon hopes to grow revenue by providing consumers with a window in to its broader ecosystem through its Kindle Fire tablets.
iPad devices have received hardware upgrades calculated to be just sufficient to entice users to upgrade, demonstrating the importance of hardware sales to the company’s strategy for revenue growth.
The increased importance of emerging markets is the biggest factor in explaining the slight shifts that have taken place in Amazon and Apple’s tablet strategies since the launch of the original Kindle Fire in 2011.

Your key questions answered

* What are Apple and Amazon's tablet market strategies?
* How do Apple and Amazon's tablet market strategies achieve their objectives?
* How have Apple and Amazon's tablet market strategies changed since the launch of the original Kindle Fire in 2011?

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Worldwide Tablet Plus Detachable Forecast, 2017-2021

  • $ 3960
  • Industry report
  • April 2017
  • by IDC

This IDC study provides an overview of the tablet market for 2017-2021. Detailed views of regional, OS, screen sizes, and tablet product type are provided here."Despite continuing year-on-year declines ...

PCs Global Industry Guide 2017

  • $ 1495
  • Industry report
  • April 2017
  • by MarketLine

PCs Global Industry Guide 2017 Summary Global PCs industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2012-16, and forecast to 2021). ...

Global PCs

  • $ 350
  • Industry report
  • March 2017
  • by MarketLine

Global PCs Summary Global PCs industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2012-16, and forecast to 2021). The profile also ...

Pcs In The United States

March 2017 $ 350

ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.