1. Market Research
  2. > Retail Market Trends

Tesco PLC’s US experience: How to lose £1bn, the Fresh & Easy way

  • February 2014
  • 16 pages
  • MarketLine
Report ID: 2103677

Summary

Table of Contents

Search Inside

Introduction

In November 2007, UK retailer Tesco PLC opened its first six Fresh & Easy branded stores in California, United States. Less than six years later, CEO Phillip Clarke announced a complete withdrawal from the market and a write-down loss of £1bn (approximately $1.6bn). This case study will examine Fresh & Easy’s history, the reasons that contributed to its failure, and what lessons can be taken.

Features and benefits

* An in-depth assessment of the operational and macroeconomic difficulties Fresh & Easy encountered.
* An analysis of the financial performance of Fresh & Easy.

Highlights

Chilled prepared ready meals which Tesco sought to build the Fresh & Easy concept on have failed to gain momentum in the US, in sharp contrast to the United Kingdom .
The sub-prime mortgage crisis impacted upon the geographical areas in which Fresh & Easy operated, as high foreclosure and unemployment rates disrupted local communities.

Your key questions answered

* Why did an internationally successful retailer such as Tesco PLC fail in the US?
* What were the reasons for Fresh & Easy's failure?
* What lessons can be learnt from Tesco PLC's US experience by other retailers?

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Ahmad helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Global Perms & Relaxers (Haircare) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 14995
  • Industry report
  • March 2017
  • by GlobalData

Global Perms & Relaxers (Haircare) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Global Perms & Relaxers (Haircare) Market - Outlook to 2020: Market Size, Growth and Forecast ...

Global Syrups (Syrups & Spreads) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 14995
  • Industry report
  • March 2017
  • by GlobalData

Global Syrups (Syrups & Spreads) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Global Syrups (Syrups & Spreads) Market - Outlook to 2020: Market Size, Growth and Forecast ...

Global Meal Kits (Prepared Meals) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics

  • $ 14995
  • Industry report
  • March 2017
  • by GlobalData

Global Meal Kits (Prepared Meals) Market - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary "Global Meal Kits (Prepared Meals) Market - Outlook to 2020: Market Size, Growth and Forecast ...


ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.