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Renault SA: successful expansion to new frontiers

  • February 2014
  • -
  • MarketLine
  • -
  • 20 pages

Introduction

Renault SA, a French automotive manufacturer, is seeking to geographically diversify its operations in a bid to compensate for a disappointing European market.

Features and benefits

* Analysis of Renault's current market position in Europe and the problems inherent with the market.
* Evaluating Renault's expansion into other markets, and where it has achieved success and the risks of diversifying geographically.
* Analysis of problems facing the automotive industry in the future, and what could be done to rectify.

Highlights

Renault occupies a strong position in its domestic market France. The European car market has suffered in the adverse economic conditions, and the generally developed markets of Western Europe offer little scope for strong expansion. By pushing to geographically diversify their sales, the company can safeguard against malaise in developed markets.
Renault is looking to push beyond and fare better in markets where the prospects are brighter. It has so far enjoyed success in Russia and Brazil, with inroads made into other developing markets. India and China, are also targets, with Renault working to negate current barriers to enter the markets in the future.
Renault is seeking to utilize its existing alliance with Nissan and forge new ones to grow further. It is also diversifying its manufacturing base in an effort to better understand local consumer trends. Further, in an effort to reduce costs in a capital intensive production process, the company will standardize their manufacturing platforms.

Your key questions answered

* Why is Renault looking beyond the European market?
* What is Renault's strategy for expanding into different marikets and how successful has it been?
* What are the threats to Renault's long term expansion?

Table Of Contents

Renault SA: successful expansion to new frontiers
OVERVIEW
Catalyst
Summary
WHY RENAULT'S LOOKING BEYOND EUROPE
Renault's position in Europe
Renault's position in France
Variety of products to offer
The car market during the Eurozone crisis
Fragmentation of the market continues as new entrants continue to push
RENAULT PUSHING BEYOND EUROPE
Drive for Change
Pushing European horizons with Russia
The Americas: Renault do Brasil
Why Brazil?
Infrastructure constraints confer advantage to Renault's Dacia products
Advantage for Renault's electric range
Renault pries into other lucrative markets
China's potential
India could be a much more difficult proposition for Renault
Renault's activities in other developing markets
RENAULT'S STRATEGY TO EXPAND
Renault Nissan alliance
Tag team efforts make it easier to penetrate new markets
Technological sharing confers specialized advantages
Further alliances: Daimler
Trending towards standardized manufacturing
The Common Module Family
Local facilities' advantages
THREATS TO RENAULT'S EXPANSION
Overcapacity: fiercer price competition and its consequences
The squeezed middle will affect Renault's middle range products
Overcapacity will prompt further alliances
Failed alliances: more strategic cooperation?
Risks in new markets
Protectionist tendencies in Renault's key markets
Iran: Sanctions dealt heavy damage to one of Renault's largest markets
Conclusions
Renault's success so far must be greeted with caution
APPENDIX
Sources
Further Reading
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