1. Market Research
  2. > Automotive
  3. > Motor Vehicle Market Trends

Renault SA: successful expansion to new frontiers

  • February 2014
  • 20 pages
  • MarketLine
Report ID: 2103678


Table of Contents

Search Inside


Renault SA, a French automotive manufacturer, is seeking to geographically diversify its operations in a bid to compensate for a disappointing European market.

Features and benefits

* Analysis of Renault's current market position in Europe and the problems inherent with the market.
* Evaluating Renault's expansion into other markets, and where it has achieved success and the risks of diversifying geographically.
* Analysis of problems facing the automotive industry in the future, and what could be done to rectify.


Renault occupies a strong position in its domestic market France. The European car market has suffered in the adverse economic conditions, and the generally developed markets of Western Europe offer little scope for strong expansion. By pushing to geographically diversify their sales, the company can safeguard against malaise in developed markets.
Renault is looking to push beyond and fare better in markets where the prospects are brighter. It has so far enjoyed success in Russia and Brazil, with inroads made into other developing markets. India and China, are also targets, with Renault working to negate current barriers to enter the markets in the future.
Renault is seeking to utilize its existing alliance with Nissan and forge new ones to grow further. It is also diversifying its manufacturing base in an effort to better understand local consumer trends. Further, in an effort to reduce costs in a capital intensive production process, the company will standardize their manufacturing platforms.

Your key questions answered

* Why is Renault looking beyond the European market?
* What is Renault's strategy for expanding into different marikets and how successful has it been?
* What are the threats to Renault's long term expansion?

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:


The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Future of Flying Cars, 2017–2035

  • $ 7500
  • Industry report
  • May 2017
  • by Frost & Sullivan

Over 10 Companies Poised to Launch Flying Cars by 2022, with OEMs and Other Major Industry Participants Set to Join them with Prototypes in the Following 5 Years This study provides a comprehensive insight ...

Automotive Relay Market by Type, Load & Application, ICE & EV, and 48V Relay Market - Global Forecast to 2022

  • $ 5650
  • Industry report
  • June 2017
  • by MarketsandMarkets

“Increasing modernization of vehicles and stringent government norms regarding safety and comfort will drive the automotive relay market” The automotive relay market is projected to grow at a CAGR ...

Women as Vehicle Customers—Voice of North America Consumer Findings, 2016

  • $ 4950
  • Industry report
  • May 2017
  • by Frost & Sullivan

40% will Consider Digital Retail Platforms for their Next Vehicle Purchase (2020) The percentage of women holding driving licenses in North America is greater than that of men. However, women are unhappy ...

Sports Car Markets In China

May 2017 $ 4000

Minivan Markets In China

May 2017 $ 4000


Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.