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Organic Food; New-old trend

  • March 2014
  • -
  • MarketLine
  • -
  • 18 pages

Introduction

The global economic crisis has not affected the organic food market. The demand for organic food and other organic products is increasing despite the global turmoil and the size of this market in 2012 was calculated at $63.6bn. This case study looks at the growing organic food market, the reasons for its growth and disputes over the benefits of healthy food.

Features and benefits

* Globally, the sale of organic food continues to rise, with the North American market being the biggest, followed by European one.
* This Case study includes the SWOT analysis of the global organic food market.

Highlights

The value of sales of organic food in the North American market alone was estimated to reach $31.5bn in 2012. In Europe the organic farming accounts for 2.5% of the total agricultural area and 5.4% in the European Union countries.
The organic food sector grew by 9.8% year on year for the last three years to reach a total value of $73.8bn in 2012.

Your key questions answered

* What is the present value of the organic food market and its growth over last decade?
* Why organic food is more expensive than conventional food?

Table Of Contents

Organic Food; New-old trend
TABLE OF CONTENTS
Overview 2
Catalyst 2
Summary 2
Growing Organic Food market 5
Almost 90 years of organic food history 5
Rapid growth of the organic food market 5
The European and American markets are the major ones 6
Specialist shops and supermarkets are main distributors of organic food in Europe 9
Organic food is more expensive 10
Customers find higher prices difficult to digest 10
Dispute over benefits of organic food 12
Organic not so healthy 12
Some proof for the advantages of organic food 12
Organic food is a choice of middle aged people 13
SWOT analysis of the organic food market 14
SWOT analysis 14
Conclusions 15
Organic food's popularity, despite its higher price, will grow 15
Appendix 16
Sources 16
Further Reading 16
Ask the analyst 17
About MarketLine 17
Disclaimer 17


LIST OF TABLES
Table 1: Value and growth of the organic food in the USA (in $ million) 7
Table 2: SWOT analysis of Organic Food market 14
TABLE OF FIGURES
Figure 1: Growth of the global organic food agriculture area in million hectares 6
Figure 2: Growth of the European organic food agriculture area in million hectares 8
Figure 3: Percentage area of the total agriculture used for organic agriculture in Europe (all countries with % below 1% has been neglected) 8
Figure 4: The example of organic food certificates use in different countries 10


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