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  4. > Marine Harvest: Fish farming industry grows and its biggest player lists on the NYSE

Introduction

The aquaculture industry is growing quickly and it is going to play an increasingly crucial role in the production of food globally; with Marine Harvest being the biggest of this type of company it is in an excellent position for the future. However there are certain issues which could damage the industry's prospects.

Features and benefits

* Break down of Marine Harvest's operations and why it decided to move onto the NYSE
* An assessment of where its competitors are up to in comparison and what similarities and differences they have
* Looking at the kind of controversies the industry has been embroiled in and how damaging they are and might be for Marine Harvest
* Looking at the aquaculture industry as one of the most important global suppliers of protein, this case study compares it with traditional agriculture
* an assessment of what the future looks like for Marine Harvest and the Aquaculture industry

Highlights

The global aquaculture market has developed significantly since it became more industrialized as a process. Now it is one of the key sources of protein and in some species areas produces more tonnage of fish than the fishing industry.
There are a number of elements of controversy in the fish farming market which continue to damage its reputation. The main area criticism comes from is the environmental aspect. Damage to ecosystems, huge sea lice infestations, use of pesticides and spreading disease are all problems for the industry.
The potential introduction of genetically modified salmon could cause a major problem for the industry and the issues are quite complex. There is an emerging player with the technology to produce rapidly growing animals that are more efficient to farm than natural species.

Your key questions answered

* What are Marine Harvest's global operations like and what are its key products driving growth?
* Who are Marine Harvest's main competitors and what are the main threats they represent?
* How has the global aquaculture market developed from an developing market to a highly advanced and relied on protein producer?
* What are controversies that continue to surround fish farming and why do campaigners attack the industry?
* With the potential introduction of GM salmon from other companies, is Marine Harvest threatened by this new entrant?

Table Of Contents

Marine Harvest: Fish farming industry grows and its biggest player lists on the NYSE
O VERVIEW
Catalyst
Summary
MARINE HARVEST AS A GLOBAL PLAYER
Marine Harvest has five business units
Marine Harvest's product range is compact and specific
The company's primary market is the EU
Marine Harvest to use aquaculture to provide for food deficits
MARINE HARVEST'S KEY COMPETITORS
Austevoll Seafood ASA
Cermaq
Grieg Seafood ASA
THE GLOBAL AQUACULTURE MARKET
Fish farming techniques have become advanced
Aquaculture market has become important to global food
Labeling products is crucial to perceptions of the product
Marine Harvest big enough to trade on the NYSE
CONTROVERSIES WITH FISH FARMING
Marine Harvest is nominated for the public eye awards
Sea lice infestations are common place
The process of eutrophication can damage habitats
There have been calls to move fish farms
Infectious Salmon Anemia (ISA) destroyed populations in Chile
The use of forage fish negates the benefits of farming
GM SALMON POSE A THREAT TO MARINE HARVEST
Marine Harvest does not back the introduction of GM salmon
AquAdvantage salmon could threaten Marine Harvest
Consequences of introducing GM salmon could be severe
CONCLUSIONS
Marine Harvest needs to protect itself from environmental criticism
Threat from GMO companies is strong should regulation pass
Fish Farming and Aquaculture products are here to stay
APPENDIX
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