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Best Practice B2C eCommerce in Food and Drink: Online Strategies to meet the demand of your consumers
Best Practice B2C eCommerce in Food and Drink: Online Strategies to meet the demand of your consumers
- Report price : $ 1 021
- Publication date : December 2001
- Length : 194 pages
Best Practice B2C eCommerce in Food and Drink: Online Strategies to meet the demand of your consumers
The key to successful eCommerce for the food and drink industry lies in linking • An industry opinion survey of 4000 leading executives worldwide with • Best practice case studies such as Tesco.com and Unilever,enabling successful • A benchmark for evaluating and formulating current and future marketing • Breakdowns and guidance for addressing consumerconcerns about privacy Benefit from over 150 pages of expert insight and analysis, enabling you to: • Increase your market share, by benchmarking the performance of ‘best • Forecast food and drink market growth to 2005. • Predict consumer opinion and the ways in which trust and confidence • Understand the role of ancillary services, particularly logistics companies, • Gain an upper hand over competitors by evaluatingmutli-channel marketing
manufacturers' marketing and promotional skills with retailers' transactional
and fulfillment expertise. Best Practice B2C eCommerce in Food and Drink: Online
strategies to meet the demand of your consumers, a new management report by
Reuters Business Insight, providing a complete overview of the eCommerce market
within food and drinks markets. The report examines the retailing, fulfillment,
implementation and cost, marketing mix, technology and legal factors fuelling
the food and drink eCommerce market. By analysing the purchasing behaviour of
the consumer, their requirements and why they purchase online, the report examines
opportunities for co-existence between sites and the latest hot issues such
as mutlti-channel marketing. Best Practice B2C eCommerce in Food and Drink:
Online strategies to meet the demand of your consumers will provide:
responses from food, drink and ingredients manufacturers as well as retailers,
wholesalers and distributors.
strategy formulation for challengingaspects of food retailing, e.g. fulfilment.
strategies, derived from essential marketingand branding issues.
and security, the impact of firstmoverrisks and how to minimise future failures.
of breed’ examples, from global sites in the US and Europe.
towards the internet can be established to strengthen customer care.
in influencing the likelihood of profitability.
and reaching increasingly fragmented audiences.
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