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Global Cross-Border B2C E-Commerce 2017

  • February 2017
  • -
  • yStats - Global E-Commerce Intelligence
  • -
  • 132 pages

Cross-border online retail sales increasing globally, says new yStats.com report

Motivated by the diversity of offerings and price advantage, over half of online buyers worldwide already make purchases across country borders, according to various surveys cited in the yStats.com report. The deterrents to the practice are concern about delivery time, shipping costs, and product quality, though online merchants are striving to combat those concerns. For example, many shoppers reported that a recent cross-border purchase offered free delivery.

Though myriad merchants are involved in cross-border online retail, two-thirds of online shoppers made their international purchases last year from one of the following dominant marketplaces: Amazon, eBay, AliExpress or Alibaba, making the USA and China the top two destinations for cross-border purchases. The yStats.com publication also reflects that the products in greatest demand in cross-border online purchases are clothing, electronic items, books and entertainment media.


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Table Of Contents

Global Cross-Border B2C E-Commerce 2017
1. Management Summary

2. Global Developments
Cross-Border B2C E-Commerce Market Overview and Trends, February 2017
Cross-Border Share of B2C E-Commerce Sales, in %, 2015 and 2021f
Cross-Border B2C E-Commerce Sales, in USD billion, and Share of Total B2C E-Commerce Sales, in %, by Regions, 2014 and 2020f
Share of Online Purchases Imported from Other Regions, in %, by Regions, 2016
Cross-Border Online Shopper Penetration, in % of Online Shoppers, According to Three Consumer Surveys, 2015/2016
Top 10 Countries by Cross-Border Online Shopper Penetration, in % of Cross-Border Online Shoppers, October 2016
Top 3 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, August 2016
Top 10 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, October 2016
Top 10 Barriers to Cross-Border Online Shopping, in % of Online Shoppers, October 2016
Breakdown of Cross-Border Online Purchases by Device Used for Purchase, in %, October 2016
Product Categories Purchased Cross-Border, in % Cross-Border Online Shoppers, September 2015
Top 3 Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, August 2016
Top 3 Considerations When Choosing a Payment Method in Cross-Border Online Shopping,
in % of Cross-Border Online Shoppers, August 2016
Breakdown of the Latest Cross-Border Online Purchase by Value in EUR, in % of Cross-Border Online Shoppers, October 2016
Breakdown of the Latest Cross-Border Online Purchases by Parcel Weight in Kg, in % of Cross-Border Online Shoppers, October 2016
Breakdown of the Latest Cross-Border Online Purchase by Shipping Cost in EUR, in % of Cross-Border Online Shoppers, 2015 and 2016
Top 4 Countries by Share of Cross-Border Online Shoppers Who State That All or Most of Their Cross-Border Online Spending is Made on Marketplaces, in %, August 2016
Top 7 E-Commerce Websites Purchased From in Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, October 2016
International Traffic Share of 11 Selected Leading E-Commerce Websites, incl. Total Website Visits on Desktop, in millions, Share of International Traffic, in %, and Top 5 Countries by Share of Website Traffic, in %, January 2017
Share of World's Top 1,000 Online Retailers Shipping Cross-Border, by Selected Countries, September 2016

3. Asia-Pacific
3.1. Regional
Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Australia, China, India, Japan, Philippines, Thailand, and South Korea, Q4 2015
Breakdown of Online Shoppers, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, by China, India, Japan, Singapore, Thailand, October 2016

3.2. China
Cross-Border B2C E-Commerce Market Overview and Trends, February 2017
Cross-Border E-Commerce Exports, in CNY trillion, and Breakdown by B2B and B2C/C2C, 2011 - 2016e
Cross-Border E-Commerce Imports, in CNY billion, and Year-on-Year Change, in %, 2011 - 2016e
Cross-Border Retail E-Commerce Imports, in USD billion, and Year-on-Year Change, in %, 2014 - 2020f
Cross-Border Online Shopper Penetration, in % of Online Shoppers in China, 2014 and 2015
Top Product Categories and Top Countries for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in China, March 2016
Types of Websites to Use for Cross-Border Online Shopping in the Future, in % of Cross-Border Online Shoppers in China, March 2016

3.3. Japan
Cross-Border B2C E-Commerce Imports from China and the USA to Japan, in JPY billion, 2015 - 2019f
Cross-Border B2C E-Commerce Exports from Japan to China and the USA, in JPY billion, 2015 - 2019f

3.4. South Korea
Cross-Border Online Shopper Penetration, in % of Online Shoppers in South Korea, October 2015
Cross-Border E-Commerce Exports, in KRW billion, 2014 and 2015
Cross-Border E-Commerce Imports, in KRW billion, 2014 and 2015
Breakdown of Cross-Border E-Commerce by Country and Region, by Imports and Exports, in %, 2015
Breakdown of Cross-Border E-Commerce by Product Category, by Cross-Border Imports and Cross-Border Exports, in %, 2015

3.5. India
Cross-Border B2C E-Commerce Imports, in INR billion, 2016e and 2017f
Top 3 Countries for Cross-Border Online Shopping, in % of Online Shoppers in India, October 2016

3.6. Australia
Breakdown of Online Spending by Domestic and Cross-Border, by Product Category, in %, Breakdown of Online Spending by Product Category, by Domestic and Cross-Border, in %, and Year-on-Year Change of Domestic and Cross-Border Online Spending, by Product Category, in %, September 2016

4. Europe
4.1. Regional
Cross-Border Online Shopper Penetration in the EU, in % of Online Shoppers, 2012 - 2016
Cross-Border Online Shopper Penetration in the EU, by Online Shoppers Buying From Other EU Countries and from Non-EU Countries, in % of Online Shoppers, 2012 - 2016
Cross-Border Online Shopper Penetration in the EU, in % of Online Shoppers, by Country, 2016

4.2. UK
Cross-Border B2C E-Commerce Overview and Trends, February 2017
Share of Online Shoppers in the UK Who Have Purchased Cross-Border and Who Would Consider Purchasing Cross-Border, in %, August 2016
Top 3 Barriers to Cross-Border Online Shopping, in % of Online Shoppers in the UK, August 2016
Share of Online Shoppers Who Have Purchased and Who Would Purchase Cross-Border from Selected Countries, incl. the USA, France, and Germany, in %, August 2016
Share of E-Commerce Orders Sent by UK Online Retailers Internationally, in %, July 2015 and July 2016
Shares of Top 150 Online Retailers in the UK Who Ship Internationally, Offer Prices in Other Currencies, and Offer Non-English Language Options, in %, February 2016

4.3. Germany
Cross-Border Online Shopper Penetration, by Online Shoppers Who Have Purchased Cross-Border and Online Shoppers Who Plan to Purchase Cross-Border, in % of Online Shoppers in Germany, by Total Online Shoppers and Online Shoppers 18-29, March 2016
Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers in Germany, March 2016
Top 5 Countries and Regions in Cross-Border Online Shopping, by Purchased From and Planned Purchase in the Next 12 Months, in % of Cross-Border Online Shoppers in Germany, March 2016
Top Regions in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Germany, December 2016
Breakdown of Orders Receive by Cross-Border Online Merchants in Germany by Domestic, Europe and Non-European Countries, in %, October 2015
Adaptations Made by Cross-Border Online Merchants in Their Online Stores to Account for Conditions in Other Countries, in % of Cross-Border Online Merchants in Germany, October 2015

4.4. France
Cross-Border Online Shopper Penetration, in % of Internet Users in France, June 2015 and June 2016
Top 2 Reasons for Shopping Cross-Border, in % of Cross-Border Online Shoppers in France, 2016
Top 2 Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers in France, 2016
Major Barriers to Cross-Border Online Shopping, in % of Online Shoppers in France Who Do Not Buy Cross-Border, 2016

4.5. Russia
B2C E-Commerce Sales, in RUB billion, and Breakdown by Domestic and Cross-Border, in %, 2011 - 2016e
Cross-Border B2C E-Commerce Imports, in RUB billion, 2013 - 2016e
Breakdown of Cross-Border Online Spending and Number of Shipments by Country, in %, 2016e
Breakdown of Cross-Border E-Commerce Imports by Product Categories, in %, 2016e
Share of Online Shoppers in Russia Who Purchased from Russian Online Stores from Own City and Another City, from Chinese Online Stores and from English Language Online Stores, in %, 2013 - 2016
Breakdown of Cross-Border B2C E-Commerce Exports by Product Category, in USD million and in %, 2016e
Main Barriers to Cross-Border B2C E-Commerce Exports, in % of Merchants in Russia Selling Goods or Services Online to Other Countries, in %, September 2016

4.6. Spain
Breakdown of E-Commerce Transaction Value, by Exports, Imports and Domestic, in EUR million, Q1 2014 - Q2 2016
Breakdown of E-Commerce Transaction Number, by Exports, Imports and Domestic, in millions, Q1 2014 - Q2 2016

4.7. Italy
Breakdown of B2C E-Commerce Sales by Domestic and Cross-Border Imports, in EUR billion, 2012 - 2016e
Cross-Border B2C E-Commerce Exports, in EUR billion, 2012 - 2016e

4.8. Poland
Cross-Border Online Shopper Penetration, by Age Group, in % of Internet Users in Poland, April 2016
Product Categories Purchased from Foreign Online Merchants, in % of Cross-Border Online Shoppers in Poland, April 2016

4.9. Turkey
Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2014 - Q4 2016

5. North America
5.1. Regional
Breakdown of Online Shoppers, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, by Canada and the USA, October 2016
Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Canada, USA, Q4 2015

5.2. USA
Cross-Border B2C E-Commerce Overview and Trends, February 2017
Breakdown of Attitude to Cross-Border Online Shopping, in % of Online Shoppers in the USA, and Breakdown of Time of the Last Cross-Border Purchase, in % of Cross-Border Online Shoppers, 2016
Barriers to Cross-Border Online Shopping, in % of Online Shoppers in the USA, 2016
Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in the USA, October 2016
Breakdown of the Latest Cross-Border Online Purchase by Country, in % of Cross-Border Online Shoppers in the USA, October 2016
Share of Top Online Retailers in the USA Shipping Internationally, in %, September 2016
Top 9 Countries Shipped to by Top Online Retailers in the USA, in % of Top Online Retailers in the USA, September 2016
Share of Cross-Border Online Merchants in the USA Selling Internationally Through a Marketplace, in %, December 2015

5.3. Canada
Cross-Border Online Shopper Penetration, in % of Online Shoppers in Canada, March 2016
Top 3 Regions/Countries Purchased From, in % of Cross-Border Online Shoppers in Canada, March 2016
Breakdown of Websites Preferred for Online Shopping, by Canadian and American, in % of Online Shoppers in Canada, March 2015
Reasons for Preferring to Shop from Canadian Websites Rather Than Cross-Border, in % of Online Shoppers in Canada, March 2015

6. Latin America
6.1. Regional
Breakdown of Online Shoppers, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, by Argentina, Brazil, Chile, Mexico, and Peru, October 2016
Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Argentina, Brazil, Chile, Colombia, and Mexico, Q4 2015

6.2. Brazil
Cross-Border B2C E-Commerce Market Overview and Trends, February 2017
Breakdown of B2C E-Commerce Sales by Cross-Border and Domestic, in % and in USD billion, 2015
Cross-Border E-Commerce Imports, in USD billion, 2013 - 2015
Number of Cross-Border Online Shoppers, in millions, 2013 - 2015
Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Brazil, 2014 and 2015
Breakdown of Payment Methods Used in Cross-Border Online Shopping, in %, 2015
Breakdown of the Last Purchase from International E-Commerce Website by Website Purchased From, in %, 2015

6.3. Mexico
Breakdown of Online Shoppers by Domestic Only, Cross-Border Only, Domestic and Cross-Border, in %, May 2015
Top Countries/Regions for Cross-Border Online Purchases, in % of Cross-Border Online Shoppers in Mexico, 2015 and 2016
Top Drivers for Cross-Border Online Purchases, in % of Cross-Border Online Shoppers in Mexico, 2015 and 2016

7. Middle East and Africa
7.1. Regional
Breakdown of Online Shoppers, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, by Egypt, Israel, Nigeria, South Africa, and the UAE, October 2016
Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Nigeria and South Africa, Q4 2015

7.2. UAE
Share of Online Purchases from Overseas Vendors, in % of All Online Purchases, 2016
Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in the UAE, October 2016
Top Countries Purchased From in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in the UAE, October 2016

7.3. South Africa
Share of Online Shoppers in South Africa Who Would Buy from Out-of-Country Online Retailer in the Next 12 Months if Better Prices Were Available, in %, 2015

7.4. Nigeria
Awareness of Foreign E-Commerce Websites Amazon and AliExpress, Compared to Awareness of Domestic E-Commerce Websites Jumia and Konga, in % of Individuals in Nigeria, by Age Group, and Gender, March 2016

Companies Mentioned
Alibaba Group, Amazon Inc., eBay Inc., Etsy Inc., Wish Inc.

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