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Cross-border online retail sales increasing globally, says new yStats.com report
Motivated by the diversity of offerings and price advantage, over half of online buyers worldwide already make purchases across country borders, according to various surveys cited in the yStats.com report. The deterrents to the practice are concern about delivery time, shipping costs, and product quality, though online merchants are striving to combat those concerns. For example, many shoppers reported that a recent cross-border purchase offered free delivery.
Though myriad merchants are involved in cross-border online retail, two-thirds of online shoppers made their international purchases last year from one of the following dominant marketplaces: Amazon, eBay, AliExpress or Alibaba, making the USA and China the top two destinations for cross-border purchases. The yStats.com publication also reflects that the products in greatest demand in cross-border online purchases are clothing, electronic items, books and entertainment media.
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