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Europe Cross-Border B2C E-Commerce 2014

  • April 2013
  • -
  • yStats - Global E-Commerce Intelligence
  • -
  • 75 pages

1.) Cross-border B2C E-Commerce thrives in Europe

Cross-border B2C E-Commerce thrives in Europe, supported by initiatives of the lawmakers in creating a single online retail infrastructure and regulation. More than a quarter of online shoppers in the EU have made purchases from other EU countries, with this share being higher in the Euro area. The UK was the most popular destination for cross-border online shopping among European online shoppers purchasing abroad in 2013, followed by Germany and France.

Germany is the one of the most active countries worldwide both in import and export B2C E-Commerce. Of the selected European countries, cross-border B2C E-Commerce from Germany was the most popular in the Nordics and in France. On the other hand, the top destinations for cross-border online shoppers in Germany were the UK, the USA and China in 2013. In neighboring Austria over 70% of total online shoppers purchased outside their country in 2013, a percentage significantly higher than the EU average.

The UK is among the biggest cross-border B2C E-Commerce exporters worldwide, supported by the popularity of British brands around the world and wide use of the English language. On the side of imports, only a small double-digit share of online shoppers in the UK buy from online retailers in other European countries, while the USA, China and Hong Kong are more popular destinations. In other Western European nations, cross-border online shopping from the UK, Germany and the USA is popular in France, while also a quarter of online stores in France shipped internationally, supported by international demand for French fashion and beauty brands. In Italy, tourism, fashion and food were the leading categories of B2C exports, while imports were dominated by discount flight purchases.

In Eastern Europe, cross-border online shopping is a growing trend in Russia. The cross-border B2C E-Commerce sales of goods to Russia were estimated to more than double in 2013, while traffic to top international ecommerce websites by Russian users almost quadrupled. Over 10% of online shoppers in Poland purchased from foreign online shops. The value of international E-Commerce transactions made in Turkey reached over EUR 1 billion in 2013, growing by a third year-on-year.

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Table Of Contents

Europe Cross-Border B2C E-Commerce 2014
1. Management Summary

2. Global Development
•Cross-Border B2C E-Commerce Overview and Trends, 2014
•Overview of Payment in Cross-Border B2C E-Commerce, 2014
•Overview of Cross-Border B2C E-Commerce Delivery, 2014
•Overview of Cross-Border Activities of Top International E-Commerce Merchants*, incl. Headquarter Location, Local Operations and Shipment to Countries/Regions without Local Operations, March 2014

3. Europe (Regional)
•Cross-Border B2C E-Commerce Overview, 2014
•Cross-Border Online Shopper Penetration on Total Online Shoppers in the EU, in %, 2010 - 2013
•Cross-Border Online Shopper Penetration on Total Online Shoppers in the Euro Area, in %, 2010 - 2013
•Cross-Border Online Shopper Penetration on Total Online Shoppers in the EU, in %, by Country, 2013
•Confidence in Online Shopping, by Shopping from a Website in Own Country and in Another EU Country, in % of Consumers Who Already Made Cross-Border Purchases and All Consumers, 2012
•Number of Cross-Border Online Shoppers, by Selected Countries, in millions, 2013
•Most Popular European Countries for Cross-Border Online Shopping, in million Cross-Border Online Shoppers from Europe who Purchase from These Countries Online, 2013

4. Central Europe

4.1. Germany (Top Country)
•Cross-Border B2C E-Commerce Overview, 2014
•Cross-Border Online Shoppers Purchasing from Germany, by Selected European Countries, in % of Population and in millions, Ranked by % of Population, 2013
•Cross-Border Online Shoppers in Germany Purchasing from Foreign Countries, by Selected Countries, in % of Population and in millions, 2013

4.2. Austria
•Cross-Border Online Shopper Penetration on Online Shoppers, Compared to the EU Average, in %, 2013
•Breakdown of B2C E-Commerce Sales, by Local and Cross-Border, in % and in EUR billion, 2012

5. Western Europe

5.1. UK (Top Country)
•Cross-Border B2C E-Commerce Overview, 2014
•Top Countries to Purchase from, in % of Cross-Border Online Shoppers, 2013e, and Top Cross-Border B2C-Commerce Product Categories, by Sales, in GBP, 2013e
•Cross-Border Online Shoppers Purchasing from the UK, by Selected European Countries, in % of Population and in millions, Ranked by % of Population, 2013
•Breakdown of Top 100 UK Retail Websites, by Number of Countries Delivered to Outside of the UK and by Number of Languages Offered Other than English, in %, April 2013

5.2. France (Top Country)
•Cross-Border B2C E-Commerce Overview, 2014
•Cross-Border Online Shopping Destinations, in % of Cross-Border Online Shoppers, 2013e
•Share of B2C E-Commerce Players Selling Internationally, in %, March 2013, and International B2C Ecommerce Strategies, in % of B2C E-Commerce Players Selling Internationally, March 2013
•Breakdown of Cross-Border B2C E-Commerce Players, by Number of Countries Exported to, in %, March 2013, and Top Export Countries, in % of Cross-Border B2C E-Commerce Players, March 2013

5.3. Belgium
•Cross-Border Online Shopper Penetration on Online Shoppers, Compared to the EU Average, in %, 2013

5.4. Italy
•B2C E-Commerce Exports, Imports and Trade Balance, in EUR billion, 2012 and 2013
•Breakdown of B2C E-Commerce Export, by Segment, in % and in EUR million Sales, 2013e, and Selected B2C E-Commerce Exporters, by Segment and Players Type, 2013
•Breakdown of B2C E-Commerce Import, by Segment, in % and in EUR million Sales, 2013e, and Selected B2C E-Commerce Importers, by Segment, 2013

5.5. Spain
•Value of E-Commerce Import Transactions, in EUR million, by Transactions with EU, the USA, Latin America, Asia-Pacific, CEMEA, Rest of the World and Total, 2009 - 2012 and H1 2013
•Breakdown of E-Commerce Imports, by Product and Services, in %, Q2 2013
•Value of E-Commerce Export Transactions, in EUR million, by Transactions with EU, the USA, Latin America, Asia-Pacific, CEMEA, Rest of the World and Total, 2009 - 2012 and H1

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