Future Innovations In Bakery: The mega trends of Convenience, Health and Indulgence
Intense competition within the bakery market, combined with evolving consumer
 
 
expectations has continued to drive innovation, particularly in health and convenience.
 
 
Future innovations in Bakery: The mega trends of Convenience, Health and Indulgence
 
 
is a new management report by Reuters Business Insight, providing a complete
 
 
overview of the global bakery market. The report examines the main drivers in
 
 
the industry; consumers, manufacturers, retailers and distributers, as well
 
 
as revealing the product, country and category opportunities in great depth.
 
 
The report features two special chapters on organic bakery and on-the-go
 
 
consumption, revealing niche opportunities and providing successful strategies
 
 
for your product or service. Hot Issues, such as cross-category positioning,
 
 
will show and prepare you for the threats and opportunities that exist in the
 
 
global bakery market. Future Innovations in Bakery: The mega trends of Health,
 
 
Convenience and Indulgence will provide:
 
 
 
 
An industry opinion survey of over 100 leading bakery industry players
 
 
worldwide, from ingredients companies and manufacturers to retailers and foodservice
 
 
outlets.
 
 
Sector by sector analysis of the bakery markets of Europe, US and Asia
 
 
Pacific with the fastest growing emerging markets.
 
 
Current and forecast growth data for all countries across:
 
 
- Bread markets; bread and rolls, bread substitutes
 
 
- Cereal markets; breakfast cereals and cereal bars
 
 
- Biscuit markets; savoury and sweet biscuits
 
 
- Morning goods; cakes and pastries
Benefit from over 150 pages of expert insight and analysis, enabling you to:
 
 
Increase your market share, by pinpointing the highest growth opportunites
 
 
and understanding the evolution and future direction of the bakery market to
 
 
2006.
 
 
Understand the role of the consumer in driving innovation, as well as
 
 
a comprehensive analysis of the changing consumer purchasing patterns in the
 
 
last five years.
 
 
Win puchasing decisions and increase your margins by staying ahead of
 
 
the competition, by exploiting niche opportunities such as super-premium
 
 
indulgence.
 
 
Assess the potential impact of technological advances in the bakery
 
 
market.
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