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Kesko Oyj in Retailing (Finland)

  • January 2017
  • -
  • Euromonitor International
  • -
  • 4 pages

Kesko’s strategic objective in grocery retailing is to expand. It plans to do this by putting an increasing emphasis on convenience stores and small supermarkets. This strategy was put into practice in 2016, when it acquired Suomen Lähikauppa’s Siwa and Valintatalo retail brands. It started rebranding these chains as K-market, and also plans to renew the whole concept of the K-market chain. In addition, the company started investing in its new Neste K brand, with a better selection of products a...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage:Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Kesko Oyj in Retailing (Finland)
Euromonitor International
January 2017


Strategic Direction
Company Background
Digital Strategy
Summary 1 Kesko Oyj: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Summary 2 Kesko Oyj: Private Label Portfolio
Competitive Positioning
Summary 3 Kesko Oyj: Competitive Position 2016

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