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Menswear in Brazil, Euromonitor International

  • April 2014
  • -
  • Euromonitor International
  • -
  • 30 pages

In 2013, menswear reported current value growth of 9%, reaching a total value of R$24.9 billion. The contributory factors which assisted continued growth for menswear included large offer of men’s collections and brands combined with Brazilian men’s growing preoccupation with fashion.

Euromonitor International's Menswear in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Men's Outerwear, Men's Underwear, Nightwear and Swimwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Menswear in Brazil, Euromonitor International
MENSWEAR IN BRAZIL

April 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Menswear: Volume 2008-2013
Table 2 Sales of Menswear: Value 2008-2013
Table 3 Sales of Menswear: % Volume Growth 2008-2013
Table 4 Sales of Menswear: % Value Growth 2008-2013
Table 5 NBO Company Shares of Menswear: % Value 2009-2013
Table 6 LBN Brand Shares of Menswear: % Value 2010-2013
Table 7 Forecast Sales of Menswear: Volume 2013-2018
Table 8 Forecast Sales of Menswear: Value 2013-2018
Table 9 Forecast Sales of Menswear: % Volume Growth 2013-2018
Table 10 Forecast Sales of Menswear: % Value Growth 2013-2018
Adidas Do Brasil Ltda in Apparel and Footwear (brazil)
Strategic Direction
Key Facts
Summary 1 adidas do Brasil Ltda: Key Facts
Company Background
Competitive Positioning
Summary 2 adidas do Brasil Ltda: Competitive Position 2013
Retail Operations
Internet Strategy
Production
Lojas Renner SA in Apparel and Footwear (brazil)
Strategic Direction
Key Facts
Summary 3 Lojas Renner SA: Key Facts
Summary 4 Lojas Renner SA: Operational Indicators
Company Background
Competitive Positioning
Summary 5 Lojas Renner SA: Competitive Position 2013
Retail Operations
Summary 6 Lojas Renner SA: Retail Operational Indicators
Internet Strategy
Production
Zara Brasil Ltda in Apparel and Footwear (brazil)
Strategic Direction
Key Facts
Summary 7 Zara Brasil Ltda: Key Facts
Company Background
Competitive Positioning
Summary 8 Zara Brasil Ltda: Competitive Position 2013
Retail Operations
Summary 9 Zara Brasil Ltda: Retail Operational Indicators
Internet Strategy
Production
Executive Summary
Apparel and Footwear Continues To Show Strong Performance Despite Challenges
"brazil Cost" Leads International Entrants To Adjust Their Positioning
Fifa World Cup of Football and Olympic Games: Opportunity for Nike and Adidas
Internet Retailing in Apparel Shows Fast Growth Despite Barriers
Apparel Is Expected To Maintain Performance Despite Worsening Macroeconomic Conditions
Key Trends and Developments
"brazil Cost" Leads International Entrants To Adjust Their Positioning
Large Players Investing in Credit Facilities To Keep Growth
Internet Retailing in Apparel Shows Fast Growth Despite Barriers
Major Sports Events: Battlefield for Nike and Adidas
Market Data
Table 11 Sales of Apparel and Footwear by Category: Volume 2008-2013
Table 12 Sales of Apparel and Footwear by Category: Value 2008-2013
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2008-2013
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2008-2013
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2009-2013
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2010-2013
Table 17 Distribution of Apparel and Footwear by Format: % Value 2008-2013
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2013
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Sources
Summary 10 Research Sources












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