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Wipes in Kenya

  • March 2015
  • -
  • Euromonitor International
  • -
  • 19 pages

Wipes benefited from a number of factors towards the end of the review period, with an expanding mid-income group and rising disposable income levels enabling more consumers to afford these products. Urbanisation and widening distribution for baby wipes also fuelled sales growth. Sales are also benefiting from a growing focus on hygiene, with more parents thus buying baby wipes.

Euromonitor International's Wipes in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Wipes in Kenya
WIPES IN KENYA

March 2015

LIST OF CONTENTS AND TABLES


Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2009-2014
Table 2 Retail Sales of Wipes by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Retail Wipes: % Value 2010-2014
Table 4 LBN Brand Shares of Retail Wipes: % Value 2011-2014
Table 5 Forecast Retail Sales of Wipes by Category: Value 2014-2019
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2014-2019
Procter and Gamble Co, the in Tissue and Hygiene (kenya)
Strategic Direction
Key Facts
Summary 1 Procter and Gamble Co, The: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Procter and Gamble Co, The: Competitive Position 2014
Executive Summary
Expanding Mid-income Group Fuels Growth
Limited Interest in Most Product Areas
Leaders Lose Share As Competition Intensifies
Supermarkets and Hypermarkets Continue To Gain Share
Stronger Growth Ahead for Forecast Period
Market Indicators
Table 7 Birth Rates 2009-2014
Table 8 Infant Population 2009-2014
Table 9 Female Population by Age 2009-2014
Table 10 Total Population by Age 2009-2014
Table 11 Households 2009-2014
Table 12 Forecast Infant Population 2014-2019
Table 13 Forecast Female Population by Age 2014-2019
Table 14 Forecast Total Population by Age 2014-2019
Table 15 Forecast Households 2014-2019
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Sources
Summary 3 Research Sources












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