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Yoghurt and Sour Milk Products in the Philippines

  • September 2016
  • -
  • Euromonitor International
  • -
  • 34 pages

During 2016, the leading player in fruited yoghurt, Nestlé Philippines Inc, repositioned its Nestlé brand from a superfood to a dessert. This was accompanied by a revision of the graphic design printed on its packaging and a change in brand name from Nestlé Fruit Selection to Nestlé. The target audience for this brand, however, is still women. It is noteworthy that when it was positioned as a superfood, the Facebook posts for the brand featured mostly physically fit women. With the change in...

Euromonitor International’s Yoghurt and Sour Milk Products in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Sour Milk Products, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Yoghurt and Sour Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Yoghurt and Sour Milk Products in the Philippines
YOGHURT AND SOUR MILK PRODUCTS IN THE PHILIPPINES
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2011-2016
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2011-2016
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2011-2016
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2011-2016
Table 5 Sales of Fruited Yoghurt by Flavour: Rankings 2011-2016
Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2012-2016
Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2013-2016
Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2011-2016
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2016-2021
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2016-2021
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2016-2021
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2016-2021
Nestle Philippines Inc in Packaged Food (philippines)
Strategic Direction
Key Facts
Summary 1 Nestle Philippines Inc: Key Facts
Summary 2 Nestle Philippines Inc: Operational Indicators
Competitive Positioning
Summary 3 Nestle Philippines Inc: Competitive Position 2016
Executive Summary
Growth in Packaged Food Slows Down Marginally in 2016
Key Players Explore New Consumer Segments
Universal Robina Corp Continues To Lead Packaged Food in 2016
Modern Grocery Retailers Is the Key Distribution Channel for Packaged Food in 2016
Better Prospects Await Packaged Food Over the Forecast Period
Key Trends and Developments
Premium Packaged Food Options Grow
Government Launches Various Initiatives Affecting the Packaged Food Market
Companies Spread Business Risk by Entering New Markets
Brands Use Different Strategies To Stimulate Growth
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 17 Sales of Packaged Food by Category: Volume 2011-2016
Table 18 Sales of Packaged Food by Category: Value 2011-2016
Table 19 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 20 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 21 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 23 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 24 Penetration of Private Label by Category: % Value 2011-2016
Table 25 Distribution of Packaged Food by Format: % Value 2011-2016
Table 26 Distribution of Packaged Food by Format and Category: % Value 2016
Table 27 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources












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