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US demand to grow 3+% annually through 2018

Demand for industrial and institutional (I&I) cleaning chemicals in the US is forecast to rise more than three percent per annum through 2018. Accelerating growth will reflect a strengthening economy with nearly every market expanding at a pace exceeding that of the 2008- 2013 period. While economic growth will provide the foundation for rising demand, infection related health concerns will drive some of the fastest advances, particularly for disinfectants and sanitizers, in the food and beverage processing industry and in healthcare facilities.

Manufacturing market to see fastest volume growth

Manufacturing will experience the strongest growth in cleaning chemical demand, principally reflecting growing consumption in the food and beverage processing industry. Ongoing concerns about widely publicized foodborne illness outbreaks, coupled with a healthy industry recovery, will continue to support increased product usage rates. In addition, growth in manufacturing cleaning chemical consumption will be supported by gains in other industries, such as fabricated metal processing and machinery production. In the institutional market, gains in cleaning chemical demand will reflect efforts by the health care industry to reduce the incidence rates of facility
acquired infections, especially from multiply resistant bacteria for which there are few treatment options. Sales of health care cleaning chemicals will also be supported by the aging of the population, which will lead to higher health care facility visitation rates. However, tight government budgets will limit faster increases within the institutional market, as will a challenging environment for educational institutions.

Commercial market to exhibit highest value gains

The commercial segment is expected to remain the biggest market for I&I cleaning chemicals through 2018. Though demand growth will trail that of the overall I&I cleaning chemical market, commercial applications will register the highest value gains during this period due to the sheer size of the commercial market, which includes foodservice, laundry and dry cleaning, offices, and retail outlets. Hotels and lodging will realize the fastest increases in cleaning chemical demand among commercial markets, with the strengthening economy driving patronization and continued industry expansion.

Trends to favor enhanced value, eco-friendly products

Continued emphasis by cleaning product companies on providing customers with enhanced value through the combined offering of products, equipment, and service will facilitate ongoing new product development and the successful introduction of new additives and raw materials that enhance cleaning product effectiveness. Additionally, cleaning product formulators will target green, eco-friendly products that are viewed as environmentally friendly and safe alternatives to more established cleaning
chemicals. This trend will be driven both by company efforts to achieve credibility with an increasingly environmentally aware public, and by worker preference for eco-friendly and safer choices.

Study coverage

Details on these and other key findings are contained in the upcoming industry study, Industrial & Institutional Cleaning Chemicals. It presents historical demand data for 2003, 2008 and 2013, as well as forecasts for 2018 and 2023 by market, product and raw material. The study also considers market environment factors, evaluates company market share and profiles more than 40 competitors in the US industry, including Akzo Nobel, BASF, Church & Dwight, Croda, Diversey (Sealed Air), Ecolab and Zep.

Table Of Contents

US Industrial and Institutional Cleaning Chemicals Market
INTRODUCTION xi
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
Macroeconomic Overview 5
Demographics 9
Consumer Spending Patterns 13
Business Establishment Trends 16
Nonresidential Building Floor Space 19
Nonresidential Building Construction 22
Motor Vehicle Overview 24
Manufacturing Overview 28
Nonresidential Cleaning Services Overview 31
Pricing and Product Mix 33
Historical Market Trends 36
Environmental and Regulatory Issues 38
Environmental Concerns 40
Phosphates 42
Solvents 42
Other 44
User Safety Issues 45
International Activity 46
III. MARKETS 48
General 48
Commercial 51
Foodservice 53
Foodservice Overview 54
Cleaning Chemical Demand 56
Retail 60
Retail Overview 60
Cleaning Chemical Demand 64
Laundry and Dry Cleaning 65
Laundry and Dry Cleaning Overview 66
Cleaning Chemical Demand 67
Offices 70
Office Overview 71
Cleaning Chemical Demand 72
Car Washes 74
Car Wash Overview 74
Cleaning Chemical Demand 75
Hotels and Lodging 77
Hotel and Lodging Overview 78
Cleaning Chemical Demand 79
Transportation and Distribution 81
Transportation and Distribution Overview 82
Cleaning Chemical Demand 83
Other Commercial Markets 85
Manufacturing 87
Food and Beverage Processing 89
Food and Beverage Processing Overview 90
Cleaning Chemical Demand 93
Fabricated Metal Products 95
Fabricated Metal Processing Overview 96
Cleaning Chemical Demand 97
Electronic Components 100
Electronic Components Overview 101
Cleaning Chemical Demand 102
Other Manufacturing Markets 104
Institutional and Government 106
Healthcare 108
Healthcare Facilities Overview 109
Cleaning Chemical Demand 111
Government 114
Government Facilities Overview 115
Cleaning Chemical Demand 116
Educational and Other Institutional Markets 118
Educational and Other Institutional Facilities Overview 119
Cleaning Chemical Demand 120
IV. PRODUCTS 123
General 123
General Purpose Cleaners 127
Floor Care Products 134
Warewashing Detergents 139
Disinfectants and Sanitizers 143
Laundry Care Products 146
Vehicle Wash Products 149
Hand Cleansers 152
Other 155
V. RAW MATERIALS 158
General 158
Chlor-Alkalis 161
Caustic Soda 163
Soda Ash 164
Chlorine 165
Other 166
Surfactants 167
Nonionic 170
Anionic 172
Cationic and Amphoteric 173
Applications 174
Solvents 175
Alcohols 177
Hydrocarbons 179
Chlorinated 180
Terpenes 182
Ethers 184
Other 185
Applications 186
Phosphates 189
Biocides 191
Other 194
VI. INDUSTRY STRUCTURE 197
General 197
Market Share 200
Industry Restructuring 203
Competitive Strategies 206
Product Differentiation 207
Integration and Diversification 208
Product Development 210
Cooperative Agreements 211
Marketing 212
Distribution 213
Company Profiles 215
Akzo Nobel NV 216
Albemarle Corporation 219
Arch Chemicals, see Lonza Group
ArmaKleen, see Church and Dwight
Armand Products, see Church and Dwight
Arrow-Magnolia International Incorporated 220
Axiall Corporation 222
Barr (WM) and Company 223
BASF SE 225
Berwind Corporation 228
Betco Corporation 230
Cellucap Manufacturing Company 233
Certified Laboratories, see NCH
Chemsearch, see NCH
Church and Dwight Company Incorporated 235
Clariant International Limited 239
Clorox Company 241
CPAC Incorporated 244
CRC Industries, see Berwind
Croda International plc 247
Dial, see Henkel
Diversey, see Sealed Air
Dow Chemical Company 249
Earth Alive Clean Technologies Incorporated 254
Eastman Chemical Company 256
Ecolab Incorporated 257
Flavor and Fragrance Specialties 262
FMC Corporation 263
Fort Amanda Specialties, see Akzo Nobel and BASF
Fuller Industries, see CPAC
Georgia Gulf, see Axiall
Georgia-Pacific, see Koch Industries
GOJO Industries Incorporated 266
Henkel AG and Company KGaA 268
Huntsman Corporation 271
Illinois Tool Works Incorporated 274
Innophos Holdings Incorporated 277
Kimberly-Clark Corporation 279
Koch Industries Incorporated 281
Lonza Group Limited 283
MacDermid, see Platform Specialty Products
Mantek, see NCH
National Chemical Laboratories Incorporated 285
NCH Corporation 290
Neutron Industries, see State Industrial Products
Petroferm Cleaning, see Vantage Specialty Chemicals
Platform Specialty Products Corporation 295
PQ Corporation 297
Procter and Gamble Company 298
Reckitt Benckiser plc 301
Rhodia Novecare, see Solvay
Rochester Midland Corporation 303
Sealed Air Corporation 306
Sherwin-Williams Company 308
Solutia, see Eastman Chemical
Solvay SA 310
Spartan Chemical Company Incorporated 312
State Industrial Products Corporation 316
Stepan Company 319
Tennant Company 321
3M Company 323
UPL Limited 326
Vantage Specialty Chemicals Incorporated 328
Zep Incorporated 330

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators 9
2 Population and Households 13
3 Personal Consumption Expenditures 16
4 Business Establishments 19
5 Nonresidential Building Floor Space 21
6 Nonresidential Building Construction Expenditures 24
7 Motor Vehicle Indicators 27
8 Manufacturers' Shipments 31
9 Nonresidential Cleaning Service Revenues 33
10 IandI Cleaning Chemical Market, 2003-2013 37
SECTION III -- MARKETS
1 IandI Cleaning Chemical Demand by Market and End User 50
2 Commercial Markets for IandI Cleaning Chemicals 52
3 Foodservice Revenues, Establishments, and Employment 56
4 Foodservice Market for IandI Cleaning Chemicals 59
5 Retail Establishments, Employment, and Sales 63
6 Retail Market for IandI Cleaning Chemicals 65
7 Laundry and Dry Cleaning Establishments,
Employment, and Receipts 67
8 Laundry and Dry Cleaning Market for IandI Cleaning Chemicals 70
9 Office Construction Building Stock, Expenditures,
and Floor Space 72
10 Office Market for IandI Cleaning Chemicals 74
11 Car Wash Establishments, Employment, and Receipts 75
12 Car Wash Market for IandI Cleaning Chemicals 77
13 Hotel and Lodging Establishments, Employment, and Receipts 79
14 Hotel and Lodging Market for IandI Cleaning Chemicals 81
15 Transportation Establishments, Employment, and Income 83
16 Transportation and Distribution Market
for IandI Cleaning Chemicals 85
17 Other Commercial Markets for IandI Cleaning Chemicals 87
18 Manufacturing Markets for IandI Cleaning Chemicals 89
19 Food and Beverage Shipments, Establishments, and Employees 93
20 Food and Beverage Processing Market 95
21 Fabricated Metal Product Shipments 97
22 Fabricated Metal Processing Market 100
23 Electronic Components Shipments 102
24 Electronic Components Market for IandI Cleaning Chemicals 104
25 Other Manufacturing Markets for IandI Cleaning Chemicals 106
26 Institutional and Government Markets 108
27 Healthcare Facilities and Employment 111
28 Healthcare Market for IandI Chemicals 114
29 Government Expenditures, Facilities, and Demographics 116
30 Government Market for IandI Cleaning Chemicals 118
31 Educational and Other Institutional Facility Floor Space 120
32 Educational and Other Institutional Markets 122
SECTION IV -- PRODUCTS
1 IandI Cleaning Chemical Demand by Type 126
2 General Purpose IandI Cleaning Chemical Demand
by Market and Type 129
3 IandI Floor Care Product Demand by Market and Type 136
4 IandI Warewashing Detergent Demand by Market 142
5 IandI Disinfectant and Sanitizer Demand by Market 146
6 IandI Laundry Care Product Demand by Market 149
7 IandI Vehicle Wash Product Demand by Market 152
8 IandI Hand Cleanser Demand by Market 155
9 Other IandI Cleaning Chemical Demand by Market 157
SECTION V -- RAW MATERIALS
1 Raw Material Demand in IandI Cleaning Chemicals 160
2 Chlor-Alkali Demand in IandI Cleaning Chemicals by Type 163
3 Surfactant Demand in IandI Cleaning Chemicals by Type 170
4 Surfactant Demand in IandI Cleaning Chemicals by Application 175
5 Solvent Demand in IandI Cleaning Chemicals by Type 177
6 Solvent Demand in IandI Cleaning Chemicals by Application 189
7 Phosphate Demand in IandI Cleaning Chemicals 191
(continued on next page)
LIST OF TABLES
(continued)
TABLE NUMBER PAGE
© 2014 by The Freedonia Group, Inc. Ix
8 Biocide Demand in IandI Cleaning Chemicals 194
9 Other Raw Material Demand in IandI Cleaning Chemicals 196
SECTION VI -- INDUSTRY STRUCTURE
1 US IandI Cleaning Chemical Sales by Company, 2013 199
2 Selected Acquisitions and Divestitures 205
3 Selected Cooperative Agreements 212

LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT
1 IandI Cleaning Chemical Pricing, 2003-2023 35
2 IandI Cleaning Chemical Market, 2003-2013 38
SECTION III -- MARKETS
1 IandI Cleaning Chemical Demand by Market, 2013 51
2 Commercial Markets for IandI Cleaning Chemicals, 2013 53
SECTION IV -- PRODUCTS
1 IandI Cleaning Chemical Demand by Type, 2013 127
2 General Purpose IandI Cleaning Chemical Demand
by Type, 2013 130
SECTION V -- RAW MATERIALS
1 Raw Material Demand in IandI Cleaning Chemicals, 2013 161
SECTION VI -- INDUSTRY STRUCTURE
1 US IandI Cleaning Chemical Market Share, 2013 200

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