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Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Australian Savory Snacks market. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories.

Key Findings

- The food Retail market in Australia is dominated by the large presence of domestic players like Woolworths and Coles. Hypermarkets and Supermarkets account for the largest share of Australia's Dairy food sales.
- Private label sales in Australia are expected to grow further with more Australian consumers being price sensitive. Product Prices are crucial and a determining factor that consumers look out for.
- Due to increasing health concerns, the market for low fat, low calorie, whole-grain Potato Chips and Processed Snacks is expected to grow further within the Savory Snacks market.
- Health, Busy Lives, Changing Age Structure and Experience seeking are the major motivators in the Australian Savory snacks market.
- Potato Chips is the leading category by value experiencing a modest growth rate during the period 2008-2018.

Synopsis

Increased health concerns, due to the rising number of obese Australians, have led to the growth of market for innovative products. Savory Snacks that are low-fat and come with nutritive additives are influencing growth in the market. Busy Lives and weight control programmes have led Australians to eat several small portions products that are ready to consume instead of large meals.

Reasons To Buy

This report brings together consumer insight and market data to provide a comprehensive brief of the Australian Savory Snacks market. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories.

Table Of Contents

Market Focus: Trends and Developments in the Savory Snacks sector in Australia to 2018
Table of Contents
Executive Summary
Future Outlook

Country Context
• Macro economic analysis
• Overview - Consumption habits

Sector Analysis
• Overall value- volume analysis
• Value- volume analysis by categories
• Market share analysis

Consumer Overview
• Key trends

Private labels
• Private label vs national brand penetration
• Growth analysis

Distribution insights
• Leading retailers
• Key distribution formats by categories

Packaging Insight
• Key packaging material and type
• Top packing closures and outers

Leading players with market share
Data Appendix and Summary Methodology

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ref:plp2014

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