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Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Japanese Savory Snacks sector. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.

Key Findings

- A declining birth rate and an aging population are creating new dynamics in the consumer goods market in Japan.
- Rising Individualism and Aging Population are influencing the consumption pattern in Japan's Savory Snacks sector.
- Product innovation and new flavors keep the Potato Chips market buoyant.
- Japanese consumers are trading up to premium Savory Snacks.
- Potato Chips to witness increased market share during 2008-2018.
- Hypermarkets and Supermarkets account for the majority of Food and Grocery sales in Japan helped by a high urbanization level.

Synopsis

Japan's Savory Snacks market is one of the largest globally, due to the country's high per-capita income, a pre-dominant urban population, and the busy lives of consumers. The market is forecast to grow at a CAGR of 3.6% in local currency terms during 2013-2018, which is marginally higher than growth during 2008-2013. The demand for categories such as Potato Chips and Ethnic Snacks will drive growth in the market, with new product innovations and the introduction of new flavors. Processed Snacks is the most valuable category, with a 35.6% value share.

Reasons To Buy

This overview of the consumer and market dynamics of the Japanese Savory Snacks sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

Table Of Contents

Market Focus: Trends and Developments in the Savory Snacks Sector in Japan to 2018
Table of Contents
Executive Summary
Future Outlook

Country Context
• Macro economic analysis
• Overview -Consumption habits

Sector Analysis
• Overall value-volume analysis
• Value-volume analysis by categories
• Market share analysis

Consumer Overview
• Key trends

Private Labels
• Private label vs national brand penetration
• Growth analysis

Distribution insights
• Leading retailers
• Key distribution formats by categories

Packaging Insight
• Key packaging material and type
• Top packing closures and outers

Leading players with market share
Data Appendix and Summary Methodology

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ref:plp2014

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