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  4. > Opportunity Analysis of Telematics in the North American Automotive Aftermarket

This research service analyzes embedded and tethered product and service offerings as well as business models in the North American aftermarket for in-vehicle telematics. It quantifies the installed base of vehicles that are not factory equipped with in-vehicle telematics in the United States and Canada and forecasts the revenue potential for the automotive aftermarket to 2020. It includes analysis of industry challenges, including segments that offer the highest growth potential and competitive benchmarking. Segments include user-based insurance, consumer services, and fleet services. The study explains the technology evolution of on-board diagnostic systems and the role in delivering a wide range of data services to drivers.


Industry Challenges

Delivering effective services at competitive prices—to minimize the threat from smartphones as a independent telematics solution—is the prime challenge for aftermarket participants.

Price-performance Competition

The market is witnessing a lot of activity with many startups making entry. Products with varied price
points are being made available and those with optimal pricing and competitive servicing are expected
to stand ground. Also, with smartphones capable of performing certain functions themselves,
companies need to work around them as an alternate option challenge.

Targeting Customers with Attractive Offerings

The DIY OBD market includes different segments ranging from personal asset tracking to fleet
management and UBI. Targeting these different customers with offerings aligned to their needs is the
key for gaining customers.

Creating Awareness and Customer Acceptance

On average, DIY offerings are priced at about USD xwith added subscription costs. Convincing
customers to shell out the extra cost and creating awareness about the potential cost savings on use
of these devices is a challenge for most of the aftermarket participants. Effective awareness about the
return on investment will play a crucial role.

Challenge from OEMs

With most of the OEMs realizing the potential offered by telematics and connected cars, factory-fitted
telematics devices pose a challenge to the aftermarket DIY offerings. This challenge is only limited to
new car sales and thus leaves plenty of market share for aftermarket providers.

Table Of Contents

Opportunity Analysis of Telematics in the North American Automotive Aftermarket
Table of Contents


Executive Summary 4
Research Scope, Objectives, Methodology, and Background 14
Market Overview 20
Key Market Highlights 27
Key Industry Challenges and the Face-off 29
DIY OBD II: Billion-dollar Potential? 34
Best Market for Growth Opportunity 40
Business Models for Strong Sustainable Growth 48
Benchmarking of Key Vendors 57
Competitor Profiling 61
The 3 Big Predictions 72
Appendix 75

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