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Strategic Assessment of European Corporate Carsharing Market

  • April 2014
  • -
  • Frost & Sullivan
  • -
  • 99 pages

Summary

Table of Contents

This research service defines and quantifies the market for the growing corporate preference towards corporate carsharing—placing a dedicated fleet of vehicles on company premises for shared use amongst the company’s employees. This allows remote booking, keyless access to vehicles, and increased usage for business and private trips, which are charged to employees in arrears, with billing and payment often supplied as a value-added service from the corporate carsharing operator. In this study, Frost & Sullivan compares the different service levels offered by leasing and traditional carsharing-based business models; it also outlines in detail the benefits of this model to employers and employees alike. Having undertaken considerable primary research with leading market participants, quantitative forecast scenarios are provided that confirm the current market size at almost 2,000 vehicles in Europe, with the potential to grow to 85,000 vehicles by 2020. Finally, considerations of current and future providers are given in terms of the differences in the operating model, and possible collaborations and convergences to achieve their growth objectives.


Corporate Carsharing Market: Key Takeaways, Europe, 2013

Corporate carsharing in Europe is expected to grow at a compound annual growth rate (CAGR) of
nearly x% between 2013 and 2020.

It is expected to reach nearly xvehicles by 2020 in Frost & Sullivan’s central forecast
scenario.

Between 2012 and 2013, the number of vehicles in corporate carsharing grew by x%.

After 2015, the market is expected to grow at a higher annual rate to 2016 (x%) and 2017
(x%), as more customers understand and adopt the concept.

The growth rate would then reduce to x% by 2020 as the market matures and begins to follow
an innovation diffusion (“S curve”).

In 2013, Germany, France, and the Netherlands accounted for x% of all corporate carsharing
vehicles.

By 2020, other markets that are expected to thrive are the United Kingdom, Switzerland, Norway,
Sweden, Denmark, Belgium, and Italy.

These trends are the result of some early adoption and large-scale business fleets in these
locations.

In 2013, a little over x corporate employees were estimated to be members or had access to
corporate carsharing fleets.

By 2020, this number is expected to be in the range of x to x million.

By 2020, in addition to corporate carsharing for onsite employees, models such as mobility for
remote workforce, one-way multi-site travel, and inter-company fleet sharing will emerge.

A single mobility card offering a multi-modal transportation solution will cover all corporate mobility needs and cost allocations.

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