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Strategic Assessment of European Corporate Carsharing Market

  • April 2014
  • -
  • Frost & Sullivan
  • -
  • 99 pages

This research service defines and quantifies the market for the growing corporate preference towards corporate carsharing—placing a dedicated fleet of vehicles on company premises for shared use amongst the company’s employees. This allows remote booking, keyless access to vehicles, and increased usage for business and private trips, which are charged to employees in arrears, with billing and payment often supplied as a value-added service from the corporate carsharing operator. In this study, Frost & Sullivan compares the different service levels offered by leasing and traditional carsharing-based business models; it also outlines in detail the benefits of this model to employers and employees alike. Having undertaken considerable primary research with leading market participants, quantitative forecast scenarios are provided that confirm the current market size at almost 2,000 vehicles in Europe, with the potential to grow to 85,000 vehicles by 2020. Finally, considerations of current and future providers are given in terms of the differences in the operating model, and possible collaborations and convergences to achieve their growth objectives.


Corporate Carsharing Market: Key Takeaways, Europe, 2013

Corporate carsharing in Europe is expected to grow at a compound annual growth rate (CAGR) of
nearly x% between 2013 and 2020.

It is expected to reach nearly xvehicles by 2020 in Frost & Sullivan’s central forecast
scenario.

Between 2012 and 2013, the number of vehicles in corporate carsharing grew by x%.

After 2015, the market is expected to grow at a higher annual rate to 2016 (x%) and 2017
(x%), as more customers understand and adopt the concept.

The growth rate would then reduce to x% by 2020 as the market matures and begins to follow
an innovation diffusion (“S curve”).

In 2013, Germany, France, and the Netherlands accounted for x% of all corporate carsharing
vehicles.

By 2020, other markets that are expected to thrive are the United Kingdom, Switzerland, Norway,
Sweden, Denmark, Belgium, and Italy.

These trends are the result of some early adoption and large-scale business fleets in these
locations.

In 2013, a little over x corporate employees were estimated to be members or had access to
corporate carsharing fleets.

By 2020, this number is expected to be in the range of x to x million.

By 2020, in addition to corporate carsharing for onsite employees, models such as mobility for
remote workforce, one-way multi-site travel, and inter-company fleet sharing will emerge.

A single mobility card offering a multi-modal transportation solution will cover all corporate mobility needs and cost allocations.

Table Of Contents

Strategic Assessment of European Corporate Carsharing Market
Table of Contents


Executive Summary 7
Research Scope, Objectives, Background, and Methodology 24
Definitions and Segmentations 31
European Market for Corporate Carsharing Services—Overview 37
Evolution of Corporate Mobility 38
What is Driving Corporate Carsharing? 39
Factors Influencing Adoption of Corporate Carsharing 40
Benefits and Impacts of Corporate Carsharing 44
Pull and Push Factors Driving Growth of EVs in Corporate Carsharing 45
Benefits of Corporate Carsharing Partnerships 46
Industry Challenges 47
Corporate Carsharing—How it Works 48
Business Model Analysis of Corporate Carsharing Services 50
Business Model Analysis for Corporate Carsharing 51
Business Model Analysis—Comparison of CSO vs. Non-CSO Model 52
Countrywide Analysis for Corporate Carsharing 54
Key Corporate Carsharing Participants in Europe 55
Key Corporate Carsharing Operators and their Business Models—AlphaCity 57
Key Corporate Carsharing Operators and their Business Models—ALD Sharing 58
Key Corporate Carsharing Operators and their Business Models—Arval 59
Key Corporate Carsharing Operators and their Business Models—Renault 60
Key Corporate Carsharing Operators and their Business Models—Carbox 61
Key Corporate Carsharing Operators and their Business Models—PSA/ Sixt 62
Key Corporate Carsharing Operators and their Business Models—Greenwheels 63
Key Corporate Carsharing Operators and their Business Models—Athlon 64
Key Corporate Carsharing Operators and their Business Models—Mobility Mixx 65
Key Participant Fee Structure Analysis 66
Drivers for Profitability—Corporate Carsharing 68
Revenue Model Analysis for Non-CSO Operators 71
Revenue Model Analysis for CSO Operators 72
Corporate Carsharing Cost Breakdown Analysis 73
Operational Model of Corporate Carsharing 75
Market for Corporate Carsharing Services in Europe 76
Snapshot of the Market 77
Mobility Allowances by Companies Primarily Drive Adoption 78
Corporate Carsharing—Scenario Analysis for Corporate Carsharing Vehicles 79
Addressable Market Opportunity Forecast for Corporate Carsharing 80
Corporate Carsharing Market—Penetration Analysis 81
Forecast Scenario Assumptions for Corporate Carsharing 82
Number of Corporate Employees Using Corporate Carsharing Vehicles 84
Convergence in Corporate Carsharing 85
Countrywide Analysis for Corporate Carsharing Vehicles 86
Opportunity Analysis for Key Corporate Carsharing Countries 87
Conclusions and Future Outlook 88
Corporate Carsharing Key Findings and Future Outlook 89
Key Conclusions and Future Outlook 90
The Last Word—3 Big Predictions 91
Five Key Predictions for Corporate Carsharing Market 92
Appendix 94

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