1. Market Research
  2. > Internet Business Market Trends
  3. > Impact of Social Media Technologies on IT Decision Makers—United States and Europe

The overall research objective of this research service is to measure the current use and future decision-making behavior toward IT technologies, specifically social media. Overall, IT decision makers who consider their company as highly effective at using IT to achieve business objectives rate factors related to IT investments as more important than those who consider their company as ineffective. Consumer social media sites have a slightly higher use rate than enterprise social media services; however, both are not expected to see significant growth over the next 3 years. At the same time, approximately half of IT decision makers consider both consumer and enterprise social media as highly effective technologies for their companies.


Research Objectives

The overall research objective is to measure the current use and future decision-making
behavior of information technology (IT), specifically social media.

Frost & Sullivan aims to accomplish the following:

Understand the IT-related challenges that organizations currently face

Assess the current and future use of enterprise communications technologies

Evaluate factors that drive investments in enterprise communications technologies

Gauge the communications infrastructure trends

Appraise the available IT budgets

Measure the impact the workforce has on IT technologies

Table Of Contents

Impact of Social Media Technologies on IT Decision Makers—United States and Europe
Table of Contents


Research Objectives and Methodology 4
Executive Summary 8
Influential Factors on IT Investments 11
Current and Future Use of Social Media Technologies 16
Social Media Strategies 26
Social Media in the Cloud 36
Available IT Budgets for Social Media Technologies 42
Distribution of Worker Types 45
Profile 49
The Frost and Sullivan Story 57

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Amrita

+1 718 303 2019

Purchase Reports From Reputable Market Research Publishers
Use of Multichannel Networks and Alternative Video

Use of Multichannel Networks and Alternative Video

  • $ 5000
  • Industry report
  • December 2016
  • by Parks Associates

Use of Multichannel Networks and Alternative Video analyzes consumer usage of emerging video outlets like user-generated online video, social-based live video streaming, and consumer attitudes toward monetization ...

Web content, search portals and social media Global Market Report 2017

Web content, search portals and social media Global Market Report 2017

  • $ 4000
  • Industry report
  • December 2016
  • by TBRC Business Research

The Web content, search portals and social media market comprises establishments mainly engaged in publishing and/or broadcasting content on the Internet exclusively and web search portals. This does not ...

Asia Pacific Social Media Analytics Market

Asia Pacific Social Media Analytics Market

  • $ 3850
  • Industry report
  • December 2016
  • by Mordor Intelligence LLP

Social media has taken the Asia-Pacific market by storm. As China has banned Facebook and Twitter, they have another social media site called Sina Weibo which is a mixture of Facebook and Twitter, and ...


ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.