1. Market Research
  2. > Internet Business Market Trends
  3. > Impact of Social Media Technologies on IT Decision Makers—United States and Europe

The overall research objective of this research service is to measure the current use and future decision-making behavior toward IT technologies, specifically social media. Overall, IT decision makers who consider their company as highly effective at using IT to achieve business objectives rate factors related to IT investments as more important than those who consider their company as ineffective. Consumer social media sites have a slightly higher use rate than enterprise social media services; however, both are not expected to see significant growth over the next 3 years. At the same time, approximately half of IT decision makers consider both consumer and enterprise social media as highly effective technologies for their companies.


Research Objectives

The overall research objective is to measure the current use and future decision-making
behavior of information technology (IT), specifically social media.

Frost & Sullivan aims to accomplish the following:

Understand the IT-related challenges that organizations currently face

Assess the current and future use of enterprise communications technologies

Evaluate factors that drive investments in enterprise communications technologies

Gauge the communications infrastructure trends

Appraise the available IT budgets

Measure the impact the workforce has on IT technologies

Table Of Contents

Impact of Social Media Technologies on IT Decision Makers—United States and Europe
Table of Contents


Research Objectives and Methodology 4
Executive Summary 8
Influential Factors on IT Investments 11
Current and Future Use of Social Media Technologies 16
Social Media Strategies 26
Social Media in the Cloud 36
Available IT Budgets for Social Media Technologies 42
Distribution of Worker Types 45
Profile 49
The Frost and Sullivan Story 57

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Use of Multichannel Networks and Alternative Video

Use of Multichannel Networks and Alternative Video

  • $ 5000
  • Industry report
  • December 2016
  • by Parks Associates

Use of Multichannel Networks and Alternative Video analyzes consumer usage of emerging video outlets like user-generated online video, social-based live video streaming, and consumer attitudes toward monetization ...

Global Online Video - Communications Technology

Global Online Video - Communications Technology

  • $ 4950
  • Industry report
  • February 2017
  • by Global Industry Analysts

This report analyzes the worldwide markets for Online Video in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest ...

Web content, search portals and social media Global Market Report 2017

Web content, search portals and social media Global Market Report 2017

  • $ 4000
  • Industry report
  • December 2016
  • by TBRC Business Research

The Web content, search portals and social media market comprises establishments mainly engaged in publishing and/or broadcasting content on the Internet exclusively and web search portals. This does not ...


ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.