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  3. > Impact of Social Media Technologies on IT Decision Makers—United States and Europe

The overall research objective of this research service is to measure the current use and future decision-making behavior toward IT technologies, specifically social media. Overall, IT decision makers who consider their company as highly effective at using IT to achieve business objectives rate factors related to IT investments as more important than those who consider their company as ineffective. Consumer social media sites have a slightly higher use rate than enterprise social media services; however, both are not expected to see significant growth over the next 3 years. At the same time, approximately half of IT decision makers consider both consumer and enterprise social media as highly effective technologies for their companies.


Research Objectives

The overall research objective is to measure the current use and future decision-making
behavior of information technology (IT), specifically social media.

Frost & Sullivan aims to accomplish the following:

Understand the IT-related challenges that organizations currently face

Assess the current and future use of enterprise communications technologies

Evaluate factors that drive investments in enterprise communications technologies

Gauge the communications infrastructure trends

Appraise the available IT budgets

Measure the impact the workforce has on IT technologies

Table Of Contents

Impact of Social Media Technologies on IT Decision Makers—United States and Europe
Table of Contents


Research Objectives and Methodology 4
Executive Summary 8
Influential Factors on IT Investments 11
Current and Future Use of Social Media Technologies 16
Social Media Strategies 26
Social Media in the Cloud 36
Available IT Budgets for Social Media Technologies 42
Distribution of Worker Types 45
Profile 49
The Frost and Sullivan Story 57

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