Table of Contents
The research service sets the stage for visionary thinking by identifying and analyzing one of the significant Mega Trends—Connected Living—where ICT-enabled services are being offered to consumers in every aspect of their lives including homes, work and city enviornments. This presentation would highlight examples of projects, companies and technologies that will invade and change the connected living space globally in the next decade. It also provides information on the total addressable connected living market size opportunity and discusses connected living business models and value chain. It also provides an analysis of macro-to-micro implications of connectivity in driving convergence of competition.
Executive Summary—Key Findings of the Study
The seamlessness of the information and communication technologies (ICT) environment is forcing companies to diversify their portfolios by creating convergent offerings and ICT-blended solutions; therefore, creating an entire new market of connected living solutions and services.
The connected living market, comprising connected home, work, and city solutions, is expected to reachh $ x billion by 2020 with connected city accounting for over x % of the market as the need for intelligent infrastructure and automation increases.
Connected devices will proliferate in every aspect of life, with an average digital native expected to have at least 10 connected devices at home, more than 3 enterprise-enabled work devices, and access to over x billion devices in their environment through the Internet of Things.
Connected home, with a market potential of $ x billion, will be significantly driven by a new range of Internet-enabled media and enterprise devices accounting for more than x % of the connected living market.
Connected homes of the future will be controlled through smartphones and monitored through a Web of sensors and intelligent infrastructure, such as smart lighting, virtual touch screen windows, energy management systems, and remote home health services.
Connected work solutions, including products such as unified communications, mobile working solutions, and collaboration tools, are expected to add $ x billion to the connected living market, as preferences for alternate working styles are addressed through fully integrated, software-focused architectures.
The workplace of the future will offer more mobility solutions eliminating the need for physical space through technologies such as augmented reality and virtual holograms. Future workstations will feature innovative options such as digital touchdowns, telepresence rooms and telework, video-centric rooms, and immersive virtual training rooms.
Connected city, with a market potential of nearly $ x billion, will be driven by connected consumer services for mobility, governance, education, and banking and financial services. Smart governance and education services will account for x % of the growth in this segment.
eServices, such as ePayments, eExchange, and eSharing, will empower citizens with real-time access to personal data and related services. More than x % of citizens of smart cities will have full access to eServices in the next x years.
Most business models and ecosystems for the connected living market are yet to be stabilized, as most early entrants are offering such services on a de-facto basis exploring ways to monetize the opportunity.
First movers in the connected living market are taking one of three approaches, a single purpose solution, a partnership alliance, or a broad platform-based offer. They will assume the role of either an assimilator, aggregator, or integrator in the industry to offer connected services.
Most connected living models are being offered in parallel with different value propositions, suggesting a need in the market for more organized cooperation-competition structures between the companies where ‘co-opetition’ becomes the norm. For example, smart city consortiums and unified private and hybrid cloud infrastructure.
As the industry-specific leaders aggressively merge with the Internet of Things, the connectivity market could reach exponential heights with possibly triple the forecast market potential. Currently, many of the studied ecosystems are being led by a dominant ICT player with fragmented services in the market.
The distribution channel is also expected to change rapidly as the world moves to connected platforms. For example, provision of energy that was mainly enabled through electricity contractors and utilities could move to online and cloud-based platforms.
The connected living market also holds the potential to completely revamp consumerism as we know it. With integrated bundled solutions, products in the future will be offered as a service. Product-as-a-service will feature new consumption models, such as renting, sharing, and swapping.
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