1. Market Research
  2. > Business Services
  3. > Research and Development Market Trends
  4. > Strategic Portfolio of General Motors (GM)

Strategic Portfolio of General Motors (GM)

  • April 2014
  • -
  • Frost & Sullivan
  • -
  • 81 pages

The aim of this research service is to provide a strategic overview of the General Motors Company that identifies and interprets factors contributing to the organization’s success. The study covers GM’s product portfolio and sales performance and analyzes its key operational strategies, focusing on its corporate structure and product strategies. Some strategies include product planning, product development, product positioning, and branding. Technology strategies include research and development, platform, lightweight, powertrain, and vehicular communications. The study ends with key conclusions and recommendations. The base year is 2012 and the forecast period spans 2013 to 2019.


Key Findings

GM is focused on improving product development to make every vehicle program profitable.

The leadership edict will remove GM’s dependency on full-size trucks for profits by 2020. GM is focused on growing the images and sales of its global brands.

The company is committed to returning Cadillac to its former image and selling globally.

The company is building the Chevrolet brand’s equity globally.
GM has re-organized its business around its major brands.

The company has established global brand chiefs. GM is well positioned in the United States and China, but is struggling in India and Europe.

The reinvigorated Opel product line is expected to turn around European results.

New low-cost products will improve GM’s positioning in India.

GM’s research and development (R&D) has moved to an open innovation model.

The GM Ventures Group is funding start-up companies with promising technologies.

Table Of Contents

Strategic Portfolio of General Motors (GM)
Table of Contents


Executive Summary 4
Research Scope, Objectives, and Methodology 11
Segmentation 18
Overview of GM 20
GM Product Portfolio and Sales Performance 27
Key Roles of GM Brands 37
Technology Strategy 47
Research and Development Strategy 48
Platform Strategy 57
Powertrain Strategy 61
Manufacturing and Supply Chain Strategy 68
Key Conclusions 73
Appendix 77

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Superconductors - Global Market Outlook (2016-2022)

Superconductors - Global Market Outlook (2016-2022)

  • $ 4157
  • Industry report
  • January 2017
  • by Stratistics MRC

According to Stratistics MRC, the Global Superconductor market is accounted for $0.82 billion in 2015 and is expected to reach $2.71 billion by 2022 growing at a compound annual growth rate (CAGR) of 18.6%. ...

Full Body Scanners - Global Market Outlook (2016-2022)

Full Body Scanners - Global Market Outlook (2016-2022)

  • $ 4157
  • Industry report
  • January 2017
  • by Stratistics MRC

According to Stratistics MRC, the Global Full Body Scanners market is accounted for $0.68 billion in 2015 and expected to reach $7.82 billion by 2022 growing at a CAGR of 41.7% from 2015 to 2022. Huge ...

Scientific Research and Development Services Global Market Report 2017

Scientific Research and Development Services Global Market Report 2017

  • $ 4000
  • Industry report
  • December 2016
  • by TBRC Business Research

The scientific research and development services industry comprises establishments engaged in research and experimental development on a contract, consultancy or outsourced basis in the areas such as biotechnology, ...


ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.