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Strategic Portfolio of General Motors (GM)

  • April 2014
  • -
  • Frost & Sullivan
  • -
  • 81 pages

The aim of this research service is to provide a strategic overview of the General Motors Company that identifies and interprets factors contributing to the organization’s success. The study covers GM’s product portfolio and sales performance and analyzes its key operational strategies, focusing on its corporate structure and product strategies. Some strategies include product planning, product development, product positioning, and branding. Technology strategies include research and development, platform, lightweight, powertrain, and vehicular communications. The study ends with key conclusions and recommendations. The base year is 2012 and the forecast period spans 2013 to 2019.


Key Findings

GM is focused on improving product development to make every vehicle program profitable.

The leadership edict will remove GM’s dependency on full-size trucks for profits by 2020. GM is focused on growing the images and sales of its global brands.

The company is committed to returning Cadillac to its former image and selling globally.

The company is building the Chevrolet brand’s equity globally.
GM has re-organized its business around its major brands.

The company has established global brand chiefs. GM is well positioned in the United States and China, but is struggling in India and Europe.

The reinvigorated Opel product line is expected to turn around European results.

New low-cost products will improve GM’s positioning in India.

GM’s research and development (R&D) has moved to an open innovation model.

The GM Ventures Group is funding start-up companies with promising technologies.

Table Of Contents

Strategic Portfolio of General Motors (GM)
Table of Contents


Executive Summary 4
Research Scope, Objectives, and Methodology 11
Segmentation 18
Overview of GM 20
GM Product Portfolio and Sales Performance 27
Key Roles of GM Brands 37
Technology Strategy 47
Research and Development Strategy 48
Platform Strategy 57
Powertrain Strategy 61
Manufacturing and Supply Chain Strategy 68
Key Conclusions 73
Appendix 77

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