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Analysis of the Global Web Event Services Market

  • April 2014
  • -
  • Frost & Sullivan
  • -
  • 61 pages

Summary

Table of Contents

The global web events market is experiencing significant shifts with the emergence of self-service solutions and a greater focus on mobile and social webcasting. An increasing number of enterprises are using webinars and webcasts as business-critical communication tools. User demand is triggered by travel and time savings, the ongoing workplace transformation, consumerization, and a significant momentum for video communications. However, lack of awareness about solution sets, confusing pricing models, and considerable market fragmentation are holding the market back. This analysis provides web event providers and their partners with a detailed analysis of the current and changing dynamics in the fast-evolving marketplace.


Executive Summary

The global web events market is experiencing significant shifts with the emergence of self service
solutions and a greater focus on mobile and social webcasting.

An increasing number of enterprises are using webinars and webcasts as a business-critical
communications tool. User demand is triggered by three key drivers:

Travel and time savings realized through web events.

The ongoing workplace transformation, consumerization, and the need for flexible work styles.

Significant momentum for video communications.

On the flip side, lack of awareness about solution sets, confusing pricing models, and considerable
market fragmentation are holding the market back.

Growth is driven primarily by maturing adoption in North America and Latin America (NALA), followed by Europe, the Middle East, and Africa (EMEA), and Asia-Pacific (APAC).

Although, several vendors have begun moving to subscription-based pricing, the majority still charge customers on a per event basis. Tiered subscription models will become the de facto pricing model and encourage greater adoption and use.

Large enterprises with highly dispersed workforce, customers, and partners have adopted web events faster than others. A stronger momentum for self service events and emergence of flat rate webinars is expected to open up rapid SMB adoption.

The market for multi-day virtual events, while being nascent, has failed to meet its promise. The shift to persistent virtual environments, that fully leverage an organization’s rich content created from live webcasts and interactions, is expected to rejuvenate the virtual events market.

Web event technology purchases are increasingly shifting from department level to an IT purchase,
boosting the spending. Line of business heads continue to be the key influencers.

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