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just-drinks on-trend: Craft beer - fortunes and future

  • April 2014
  • -
  • Just-Drinks/IWSR
  • -
  • 26 pages

Summary

Table of Contents

This latest 'on-trend' report from just-drinks provides a strategic summary of where the craft beer category is at present, and where it might be heading in the short-term.

Through a combination of specially commissioned articles and a concise round-up of just-drinks' recent salient features around the subject, the report offers a range of views from experts, brewers and analysts.

An executive summary highlights the key findings. It then goes on to look at the latest available data from the Brewers Association and questions recent growth estimates.

There are two exclusive interviews: one with Sierra Nevada's boss and one with MillerCoors' sales president.

Alongside other recent feature articles, we round off assessing craft's true measure of success and finally provide the BA's ranking list of the top 50 craft brewers.

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