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Grupo Munreco SL in Personal Accessories (Spain)

  • July 2016
  • -
  • Euromonitor International
  • -
  • 2 pages

The company will continue to focus its efforts on promoting and supporting its Viceroy brand. During the first decade of the century the company promoted the brand through sport sponsorship campaigns and by hiring Formula 1 driver Fernando Alonso. The company is now working on building a new image closer to the day-to-day consumer. This was the main theme of its advertising slogan “Viceroy is what I am”.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Grupo Munreco SL in Personal Accessories (Spain)
Euromonitor International
July 2016


Strategic Direction
Key Facts
Summary 1 Grupo Munreco Sl: Key Facts
Competitive Positioning
Summary 2 Grupo Munreco Sl: Competitive Position 2015

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