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Menswear in Greece

  • February 2016
  • -
  • Euromonitor International
  • -
  • 35 pages

2015 was a turbulent year for the Greek economy and Greek society, with consequent negative influences on consumer psychology. Within this unfavourable socioeconomic climate, consumers were highly insecure about their financial futures, with the imposition of even harsher austerity measures compromising disposable income levels further, making them more conservative in their spending. Within this context, Greek men continued to reduce their spending on apparel during 2015, turning to special...

Euromonitor International's Menswear in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Menswear in Greece
MENSWEAR IN GREECE
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Menswear: Volume 2010-2015
Table 2 Sales of Menswear: Value 2010-2015
Table 3 Sales of Menswear: % Volume Growth 2010-2015
Table 4 Sales of Menswear: % Value Growth 2010-2015
Table 5 NBO Company Shares of Menswear: % Value 2011-2015
Table 6 LBN Brand Shares of Menswear: % Value 2012-2015
Table 7 NBO Company Shares of Men's Nightwear: % Value 2011-2015
Table 8 LBN Brand Shares of Men's Nightwear: % Value 2012-2015
Table 9 NBO Company Shares of Men's Outerwear: % Value 2011-2015
Table 10 LBN Brand Shares of Men's Outerwear: % Value 2012-2015
Table 11 NBO Company Shares of Men's Swimwear: % Value 2011-2015
Table 12 LBN Brand Shares of Men's Swimwear: % Value 2012-2015
Table 13 NBO Company Shares of Men's Underwear: % Value 2011-2015
Table 14 LBN Brand Shares of Men's Underwear: % Value 2012-2015
Table 15 Forecast Sales of Menswear: Volume 2015-2020
Table 16 Forecast Sales of Menswear: Value 2015-2020
Table 17 Forecast Sales of Menswear: % Volume Growth 2015-2020
Table 18 Forecast Sales of Menswear: % Value Growth 2015-2020
Benetton Hellas Sole Shareholder Co Ltd in Apparel and Footwear (greece)
Strategic Direction
Key Facts
Summary 1 Benetton Hellas Sole Shareholder Co Ltd: Key Facts
Summary 2 Benetton Hellas Sole Shareholder Co Ltd: Operational Indicators
Retail Operations
Summary 3 Benetton Hellas Sole Shareholder Co Ltd: Retail Operational Indicators
Internet Strategy
Chart 1 Benetton Hellas: United Colors of Benetton in Thessaloniki
Competitive Positioning
Summary 4 Benetton Hellas Sole Shareholder Co Ltd: Competitive Position 2015
Handm Hennes and Mauritz Ae in Apparel and Footwear (greece)
Strategic Direction
Key Facts
Summary 5 HandM Hennes and Mauritz AE: Key Facts
Summary 6 HandM Hennes and Mauritz AE: Operational Indicators
Retail Operations
Summary 7 HandM Hennes and Mauritz AE: Retail Operational Indicators
Internet Strategy
Chart 2 HandM Hennes and Mauritz: HandM in Thessaloniki
Chart 3 HandM Hennes and Mauritz: HandMin Thessaloniki
Competitive Positioning
Summary 8 HandM Hennes and Mauritz AE: Competitive Position 2015
Zara Hellas SA in Apparel and Footwear (greece)
Strategic Direction
Key Facts
Summary 9 Zara Hellas SA: Key Facts
Summary 10 Zara Hellas SA: Operational Indicators
Retail Operations
Summary 11 Zara Hellas SA: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 12 Zara Hellas SA: Competitive Position 2015
Executive Summary
Apparel and Footwear Registers More Declines Amidst A Turbulent Economic Environment
Casualwear Proves To Be A Key Trend Throughout the Recession
Mass Market Brands Gain Value Share in 2015
Internet Retailing Increases Its Value Share in the Distribution of Apparel and Footwear
Growth Rates Are Expected To Become More Stable in Apparel and Footwear Over the Forecast Period
Key Trends and Developments
Greek Socio-economic Climate Sees Further Turmoil in 2015
the Penetration of Internet Retailing Increases, at the Expense of Other Distribution Channels
Casualwear Remains at the Forefront of Mainstream Style Trends
Market Data
Table 19 Sales of Apparel and Footwear by Category: Volume 2010-2015
Table 20 Sales of Apparel and Footwear by Category: Value 2010-2015
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2010-2015
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2010-2015
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2011-2015
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2012-2015
Table 25 Distribution of Apparel and Footwear by Format: % Value 2010-2015
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2015
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2015-2020
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 13 Research Sources












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