Table of Contents
Menswear accounted for 29% of overall value sales of apparel in 2016. While in volume terms the category declined at a higher rate than womenswear, menswear witnessed a better performance in current value terms. In order to save money and to be able to buy numerous clothing items, Greek women proved more willing than men to sacrifice quality and chose low-priced fast fashion brands. Male consumers, on the other hand, opted to purchase fewer items from mid-priced and value-for-money labels (eg Ox...
Euromonitor International’s Menswear in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2021 illustrate how the market is set to change.
Men’s Nightwear, Men’s Outerwear, Men’s Swimwear, Men’s Underwear.
market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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