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Menswear in Greece

  • March 2017
  • -
  • Euromonitor International
  • -
  • 33 pages

Menswear accounted for 29% of overall value sales of apparel in 2016. While in volume terms the category declined at a higher rate than womenswear, menswear witnessed a better performance in current value terms. In order to save money and to be able to buy numerous clothing items, Greek women proved more willing than men to sacrifice quality and chose low-priced fast fashion brands. Male consumers, on the other hand, opted to purchase fewer items from mid-priced and value-for-money labels (eg Ox...

Euromonitor International’s Menswear in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Men’s Nightwear, Men’s Outerwear, Men’s Swimwear, Men’s Underwear.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Menswear in Greece
MENSWEAR IN GREECE
Euromonitor International
March 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Menswear: Volume 2011-2016
Table 2 Sales of Menswear: Value 2011-2016
Table 3 Sales of Menswear: % Volume Growth 2011-2016
Table 4 Sales of Menswear: % Value Growth 2011-2016
Table 5 NBO Company Shares of Menswear: % Value 2012-2016
Table 6 LBN Brand Shares of Menswear: % Value 2013-2016
Table 7 NBO Company Shares of Men's Nightwear: % Value 2012-2016
Table 8 LBN Brand Shares of Men's Nightwear: % Value 2013-2016
Table 9 NBO Company Shares of Men's Outerwear: % Value 2012-2016
Table 10 LBN Brand Shares of Men's Outerwear: % Value 2013-2016
Table 11 NBO Company Shares of Men's Swimwear: % Value 2012-2016
Table 12 LBN Brand Shares of Men's Swimwear: % Value 2013-2016
Table 13 NBO Company Shares of Men's Underwear: % Value 2012-2016
Table 14 LBN Brand Shares of Men's Underwear: % Value 2013-2016
Table 15 Forecast Sales of Menswear: Volume 2016-2021
Table 16 Forecast Sales of Menswear: Value 2016-2021
Table 17 Forecast Sales of Menswear: % Volume Growth 2016-2021
Table 18 Forecast Sales of Menswear: % Value Growth 2016-2021
Adidas Hellas SA in Apparel and Footwear (greece)
Strategic Direction
Key Facts
Summary 1 Adidas Hellas SA: Key Facts
Summary 2 Adidas Hellas SA: Operational Indicators
Retail Operations
Summary 3 Adidas Hellas SA: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 4 Adidas Hellas SA: Competitive Position 2016
Nike Hellas Ltd in Apparel and Footwear (greece)
Strategic Direction
Key Facts
Summary 5 Nike Hellas Ltd: Key Facts
Retail Operations
Summary 6 Nike Hellas Ltd: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 7 Nike Hellas Ltd: Competitive Position 2016
Executive Summary
Apparel and Footwear Keeps Declining As Austerity Persists
Fashion Trends Favour Casualwear
Big Multinational Brands Continue To Gain Share in 2016
Internet Retailing Sees Rapid Growth
Apparel and Footwear Is Set To Show Signs of Stabilisation Over the Forecast Period
Key Trends and Developments
Big Multinationals Are Gaining Share Amidst the Economic Downturn
Handmade and Customisable Fashion Are on the Rise
Shift To Casualwear Favours Sport's Inspired Footwear and Apparel
Market Data
Table 19 Sales of Apparel and Footwear by Category: Volume 2011-2016
Table 20 Sales of Apparel and Footwear by Category: Value 2011-2016
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2011-2016
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2011-2016
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2012-2016
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2013-2016
Table 25 Distribution of Apparel and Footwear by Format: % Value 2011-2016
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2016
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2016-2021
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2016-2021
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 8 Research Sources












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ref:plp2017

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