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  4. > Polyvinyl Chloride (PVC) Market by Raw Material (EDC & Acetylene), Polymerization Process, Product, End User Industry (Construction, Automotive, Electrical, Packaging, Footwear), Type of Application, & Geography – Trends and Forecasts to 2018

Polyvinyl chloride (PVC) is among the most widely used polymers that finds its place in a diverse range of applications, owing to its properties and price effectiveness. It is manufactured by employing vinyl chloride monomer (VCM) as feedstock, which itself can be manufactured by ethylene dichloride and acetylene; EDC based process is more prevalent due to environmental concerns related to acetylene based route to VCM. More than 90.0% of the PVC production is by suspension resin polymerization process, while some considerable number of processes also use emulsion and bulk polymerization.

The demand for PVC is dominated by the Asia-Pacific region, which is bound to grow, driven primarily by the huge consumpion by China and the potential of the Indian market. The region consumes more than half of the global PVC produced annually, while within the Asia-Pacific, China and India collectively consumed more than 75.0% of the regional demand. Rigid applications of PVC hold a major share in the Asia-Pacific market, but significant investments in phthalate as well as non-phthalate plasticizers indicate a considerable growth for flexible PVC applications in the region. ROW is expected to be the fastest growing PVC market, while Europe is also expected to add significant market demand by 2018, which is driven by strong anticipated growth in Russia and Turkey.

The demand for PVC is strong through the manufacturers of pipes, fittings, profiles, and tubes that account for more than 60.0% of the total global consumption. The PVC pipes are widely used in building, construction, chemical, energy, and other industrial applications. Consumption of PVC for the manufacturing of profile & tubes and pipe & fittings is expected to grow at a highest CAGR of about 5.34% and 5.15%, from2013 to 2018. The construction industry, was the major end user industry, using PVC products, accounting for more than 65.00% of the total global PVC consumption. The increasing demand for electric vehicles, wood plastic composites, and innovation of bio-based additives, for the improvement of recycled PVC, enclose major opportunities in the PVC market.

Table Of Contents

Polyvinyl Chloride (PVC) Market by Raw Material (EDC and Acetylene), Polymerization Process, Product, End User Industry (Construction, Automotive, Electrical, Packaging, Footwear), Type of Application, and Geography - Trends and Forecasts to 2018
1 INTRODUCTION 15

1.1 KEY DELIVERABLES 15
1.2 REPORT DESCRIPTION 16
1.3 STAKEHOLDERS 16
1.4 RESEARCH METHODOLOGY 16
1.4.1 MARKET SIZE ESTIMATION METHODOLOGY 16
1.4.2 MAJOR SECONDARY SOURCES USED 18
1.4.3 KEY DATA TAKEN FROM SECONDARY SOURCES 18
1.4.4 KEY DATA TAKEN FROM PRIMARY SOURCES 19
1.4.5 ASSUMPTIONS 19

2 EXECUTIVE SUMMARY 20

3 PREMIUM INSIGHTS 23

3.1 PVC MARKET SEGMENTS 23
3.2 PVC MARKET DYNAMICS 24
3.3 PVC MARKET GLOBAL OUTLOOK 26
3.4 PVC MARKET SEGMENTATION 28

4 MARKET OVERVIEW 29

4.1 INTRODUCTION 30
4.2 VALUE CHAIN ANALYSIS 30
4.3 MARKET DYNAMICS 32
4.3.1 DRIVERS 32
4.3.1.1 Dynamic Growth in the Building and Construction Segment 33
4.3.1.2 Growth in the Automobile Market 34
4.3.1.3 Growing Medical Devices Market 35
4.3.1.4 Emerging Demand of Plastic Film and Sheets 36
4.3.2 RESTRAINTS 37
4.3.2.1 Prohibited Use of PVC in the Construction of Green Buildings 37
4.3.2.2 Stiff Competition from Steel and Concrete Pipes 38
4.3.2.3 Debt Crisis in Europe and Slow Economic Recovery in North America 38
4.3.3 OPPORTUNITIES 39
4.3.3.1 Renewable Energy Growth and Use of High Efficient Pumps 39
4.3.3.2 Growing Electric Vehicle Demand 41
4.3.3.3 Emerging Wood-plastics Composites Market 41
4.3.3.4 Renewable PVC Developments 42
4.4 BURNING ISSUES 43
4.4.1 INFLUENCE OF BIO-BASED POLYMERIC ADDITIVES ON PVC 43
4.4.2 NON PHTHALATE PLASTICIZERS DEVELOPMENT 43
4.5 WINNING IMPERATIVES 44
4.5.1 BACKWARD INTEGRATION 44
4.6 REGULATIONS 45
4.7 RAW MATERIAL ANALYSIS 46
4.7.1 ETHYLENE 46
4.7.2 CHLORINE 47
4.8 PORTER'S FIVE FORCES ANALYSIS 47
4.8.1 THREAT OF NEW ENTRANTS 48
4.8.2 THREAT OF SUBSTITUTES 49
4.8.3 BUYERS' BARGAINING POWER 49
4.8.4 SUPPLIERS' BARGAINING POWER 49
4.8.5 DEGREE OF COMPETITION 50
4.9 MARKET SHARE ANALYSIS 50

5 PVC MARKET, BY RAW MATERIAL 53

5.1 INTRODUCTION 54
5.2 EDC 55
5.3 ACETYLENE 56

6 PVC MARKET, BY POLYMERIZATION PROCESS 57

6.1 INTRODUCTION 58
6.2 SUSPENSION POLYMERIZATION 59
6.3 EMULSION POLYMERIZATION 60
6.4 MICROSUSPENSION POLYMERIZATION 61
6.5 MASS POLYMERIZATION 62

7 PVC MARKET, BY PRODUCT TYPE 63

7.1 INTRODUCTION 64
7.2 PIPES and FITTINGS 65
7.3 PROFILES and TUBES 66
7.4 FILM and SHEETS 67
7.5 WIRE and CABLES 68
7.6 BOTTLES 69
7.7 OTHERS 70

8 PVC MARKET, BY TYPE OF APPLICATION 71

8.1 INTRODUCTION 71
8.2 RIGID PVC 72
8.3 FLEXIBLE PVC 73

9 PVC MARKET, BY END-USER INDUSTRY 74

9.1 INTRODUCTION 75
9.2 BUILDING and CONSTRUCTION 76
9.3 AUTOMOTIVE 77
9.4 ELECTRICAL 78
9.5 FOOTWEAR 79
9.6 PACKAGING 80
9.7 OTHERS 81

10 PVC MARKET, BY GEOGRAPHY 82

10.1 INTRODUCTION 83
10.2 ASIA-PACIFIC 84
10.2.1 CHINA 85
10.2.2 SOUTH KOREA 89
10.2.3 TAIWAN 92
10.2.4 INDIA 95
10.2.5 JAPAN 99
10.3 EUROPE 104
10.3.1 GERMANY 106
10.3.2 ITALY 109
10.3.3 TURKEY 112
10.3.4 RUSSIA 116
10.4 ROW 120
10.4.1 BRAZIL 121
10.4.2 SAUDI ARABIA 125
10.5 NORTH AMERICA 128
10.5.1 U.S. 129
10.5.2 CANADA 133
10.5.3 MEXICO 137

11 COMPETITIVE LANDSCAPE 142

11.1 INTRODUCTION 143
11.2 EXPANSION: THE MOST POPULAR GROWTH STRATEGY 143
11.3 MAXIMUM DEVELOPMENTS IN 2013 145
11.4 NORTH AMERICA: REGION WITH MAXIMUM DEVELOPMENTS 146
11.5 GEORGIA GULF CORPORATION, MEXICHEM S.A.B., VINNOLIT GMBH and CO. KG: LEADING MARKET PARTICIPANTS 147

12 COMPANY PROFILES 149 (Overview, Financial*, Products and Services, Strategy, and Developments)

12.1 SHIN-ETSU CHEMICAL CO. LTD. 149
12.2 FORMOSA PLASTICS GROUP 152
12.3 OCCIDENTAL PETROLEUM CORPORATION 155
12.4 INEOS CHLORVINYLS LTD 158
12.5 SOLVAY S.A. 161
12.6 AXIALL CORPORATION 164
12.7 MEXICHEM S.A.B. 167
12.8 KEM ONE 170
12.9 VINNOLIT GMBH and CO. KG 172
12.10 XINJIANG ZHONGTAI CHEMICAL CO. LTD. 174
*Details might not be captured in case of unlisted companies.

LIST OF TABLES

TABLE 1 PVC: MARKET SIZE, BY GEOGRAPHY, 2011-2018 (KT) 20
TABLE 2 PVC: MARKET SIZE, BY GEOGRAPHY, 2011-2018 ($MILLION) 21
TABLE 3 GLOBAL CONSTRUCTION INDUSTRY, 2012 33
TABLE 4 AUTOMOBILE PRODUCTION, BY GEOGRAPHY, 2011-2018 (‘000 UNITS) 34
TABLE 5 MEDICAL DEVICES: MARKET GROWTH RATE, 2008-2013 35
TABLE 6 PVC-BASED PLASTIC FILM and SHEETS MARKET SIZE, 2011-2018 36
TABLE 7 ALTERNATIVE ENERGY INVESTMENTS and CAPACITY ADDITIONS 40
TABLE 8 ELECTRIC VEHICLES PRODUCTION UNITS, 2012-2014 41
TABLE 9 ETHYLENE: AVERAGE PRICE, 2011-2018 ($/TON) 46
TABLE 10 PVC MARKET SIZE BY EDC RAW MATERIAL, 2011-2018 55
TABLE 11 PVC MARKET SIZE BY ACETYLENE RAW MATERIAL, 2011-2018 56
TABLE 12 PVC MARKET SIZE, BY SUSPENSION POLYMERIZATION PROCESS,
2011-2018 59
TABLE 13 PVC MARKET SIZE, BY EMULSION POLYMERIZATION PROCESS,
2011-2018 60
TABLE 14 PVC MARKET SIZE, BY MICROSUSPENSION POLYMERIZATION PROCESS, 2011-2018 61
TABLE 15 PVC MARKET SIZE, BY BULK POLYMERIZATION PROCESS, 2011-2018 62
TABLE 16 PVC MARKET SIZE FOR PIPES and FITTINGS, 2011-2018 65
TABLE 17 PVC MARKET SIZE FOR PROFILE and TUBES, 2011-2018 66
TABLE 18 PVC MARKET SIZE FOR FILM and SHEETS, 2011-2018 67
TABLE 19 PVC MARKET SIZE FOR WIRE and CABLES, 2011-2018 68
TABLE 20 PVC MARKET SIZE FOR BOTTLES, 2011-2018 69
TABLE 21 PVC MARKET SIZE FOR OTHERS, 2011-2018 70
TABLE 22 RIGID PVC MARKET SIZE, 2011-2018 72
TABLE 23 FLEXIBLE PVC MARKET SIZE, 2011-2018 73
TABLE 24 PVC MARKET SIZE, FOR BUILDING and CONSTRUCTION INDUSTRY,
2011-2018 76
TABLE 25 PVC MARKET SIZE, FOR AUTOMOTIVE INDUSTRY, 2011-2018 77
TABLE 26 PVC MARKET SIZE, FOR ELECTRICAL INDUSTRY, 2011-2018 78
TABLE 27 PVC MARKET SIZE, FOR FOOTWEAR INDUSTRY, 2011-2018 79
TABLE 28 PVC MARKET SIZE, FOR PACKAGING INDUSTRY, 2011-2018 80
TABLE 29 PVC MARKET SIZE, FOR OTHER INDUSTRIES, 2011-2018 81
TABLE 30 ASIA-PACIFIC: PVC MARKET SIZE, 2011-2018 85
TABLE 31 CHINA: MAJOR PVC EXPORT MARKETS, 2012 86
TABLE 32 CHINA: MAJOR PVC IMPORT MARKETS, 2012 86
TABLE 33 CHINA: PVC MARKET SIZE, BY END-USER INDUSTRY, 2011-2018 (KT) 87
TABLE 34 CHINA: PVC MARKET SIZE, BY END-USER INDUSTRY, 2011-2018 ($MILLION) 88
TABLE 35 SOUTH KOREA: MAJOR PVC EXPORT MARKETS, 2012 89
TABLE 36 SOUTH KOREA: MAJOR PVC IMPORT MARKETS, 2012 90
TABLE 37 SOUTH KOREA: PVC MARKET SIZE, BY END-USER INDUSTRY,
2011-2018 (KT) 91
TABLE 38 SOUTH KOREA: PVC MARKET SIZE, BY END-USER INDUSTRY,
2011-2018 ($MILLION) 92
TABLE 39 TAIWAN: MAJOR PVC EXPORT MARKETS, 2012 93
TABLE 40 TAIWAN: MAJOR PVC IMPORT MARKETS, 2012 93
TABLE 41 TAIWAN: PVC MARKET SIZE, BY END-USER INDUSTRY, 2011-2018 (KT) 94
TABLE 42 TAIWAN: PVC MARKET SIZE, BY END-USER INDUSTRY,
2011-2018 ($MILLION) 95
TABLE 43 INDIA: MAJOR PVC EXPORT MARKETS, 2012 96
TABLE 44 INDIA: MAJOR PVC IMPORT MARKETS, 2012 97
TABLE 45 INDIA: PVC MARKET SIZE, BY END-USER INDUSTRY, 2011-2018 (KT) 98
TABLE 46 INDIA: PVC MARKET SIZE, BY END-USER INDUSTRY,
2011-2018 ($MILLION) 99
TABLE 47 JAPAN: MAJOR PVC EXPORT MARKETS, 2012 100
TABLE 48 JAPAN: MAJOR PVC IMPORT MARKETS, 2012 101
TABLE 49 JAPAN: PVC MARKET SIZE, BY END-USER INDUSTRY, 2011-2018 (KT) 102
TABLE 50 JAPAN: PVC MARKET SIZE, BY END-USER INDUSTRY,
2011-2018 ($MILLION) 103
TABLE 51 EUROPE: PVC MARKET SIZE, 2011-2018 105
TABLE 52 GERMANY: MAJOR PVC EXPORT MARKETS, 2012 107
TABLE 53 GERMANY: MAJOR PVC IMPORT MARKETS, 2012 107
TABLE 54 GERMANY: PVC MARKET SIZE, BY END-USER INDUSTRY,
2011-2018 (KT) 108
TABLE 55 GERMANY: PVC MARKET SIZE, BY END-USER INDUSTRY,
2011-2018 ($MILLION) 109
TABLE 56 ITALY: MAJOR PVC EXPORT MARKETS, 2012 110
TABLE 57 ITALY: MAJOR PVC IMPORT MARKETS, 2012 110
TABLE 58 ITALY: PVC MARKET SIZE, BY END-USER INDUSTRY, 2011-2018 (KT) 111
TABLE 59 ITALY: PVC MARKET SIZE, BY END-USER INDUSTRY,
2011-2018 ($MILLION) 112
TABLE 60 TURKEY: MAJOR PVC EXPORT MARKETS, 2012 113
TABLE 61 TURKEY: MAJOR PVC IMPORT MARKETS, 2012 114
TABLE 62 TURKEY: PVC MARKET SIZE, BY END-USER INDUSTRY, 2011-2018 (KT) 115
TABLE 63 TURKEY: PVC MARKET SIZE, BY END-USER INDUSTRY,
2011-2018 ($MILLION) 116
TABLE 64 RUSSIA: MAJOR PVC EXPORT MARKETS, 2012 117
TABLE 65 RUSSIA: MAJOR PVC IMPORT MARKETS, 2012 117
TABLE 66 RUSSIA: PVC MARKET SIZE, BY END-USER INDUSTRY, 2011-2018 (KT) 118
TABLE 67 RUSSIA: PVC MARKET SIZE, BY END-USER INDUSTRY, 2011-2018 ($MILLION) 119
TABLE 68 ROW: PVC MARKET SIZE, 2011-2018 121
TABLE 69 BRAZIL: MAJOR PVC EXPORT MARKETS, 2012 122
TABLE 70 BRAZIL: MAJOR PVC IMPORT MARKETS, 2012 122
TABLE 71 BRAZIL: PVC MARKET SIZE, BY END-USER INDUSTRY, 2011-2018 (KT) 123
TABLE 72 BRAZIL: PVC MARKET SIZE, BY END-USER INDUSTRY,
2011-2018 ($MILLION) 124
TABLE 73 SAUDI ARABIA: MAJOR PVC IMPORT MARKETS, 2012 125
TABLE 74 SAUDI ARABIA: PVC MARKET SIZE, BY END-USER INDUSTRY,
2011-2018 (KT) 126
TABLE 75 SAUDI ARABIA: PVC MARKET SIZE, BY END-USER INDUSTRY,
2011-2018 ($MILLION) 127
TABLE 76 NORTH AMERICA: PVC MARKET SIZE, 2011-2018 129
TABLE 77 U.S.: MAJOR PVC EXPORT MARKETS, 2012 130
TABLE 78 U.S.: MAJOR PVC IMPORT MARKETS, 2012 131
TABLE 79 U.S.: PVC MARKET SIZE, BY END-USER INDUSTRY, 2011-2018 (KT) 132
TABLE 80 U.S.: PVC MARKET SIZE, BY END-USER INDUSTRY,
2011-2018 ($MILLION) 133
TABLE 81 CANADA: MAJOR PVC EXPORT MARKETS, 2012 134
TABLE 82 CANADA: MAJOR PVC IMPORT MARKETS, 2012 135
TABLE 83 CANADA: PVC MARKET SIZE, BY END-USER INDUSTRY, 2011-2018 (KT) 136
TABLE 84 CANADA: PVC MARKET SIZE, BY END-USER INDUSTRY,
2011-2018 ($MILLION) 137
TABLE 85 MEXICO: MAJOR PVC EXPORT MARKETS, 2012 138
TABLE 86 MEXICO: MAJOR PVC IMPORT MARKETS, 2012 139
TABLE 87 MEXICO: PVC MARKET SIZE, BY END-USER INDUSTRY, 2011-2018 (KT) 140
TABLE 88 MEXICO: PVC MARKET SIZE, BY END-USER INDUSTRY,
2011-2018 ($MILLION) 141

LIST OF FIGURES

FIGURE 1 PVC: MARKET SEGMENTS 23
FIGURE 2 PVC: MARKET DYNAMICS 24
FIGURE 3 PVC: PORTER'S FIVE FORCES ANALYSIS 25
FIGURE 4 PVC: REGIONAL MARKET LIFE CYCLE 26
FIGURE 5 PVC: MARKET SHARE (VOLUME), 2012 and DEMAND, BY REGION,
2011-2018 27
FIGURE 6 PVC MARKET SHARE (VOLUME), 2012 28
FIGURE 7 OVERVIEW OF PVC VALUE CHAIN 30
FIGURE 8 IMPACT OF MAJOR DRIVERS ON THE PVC MARKET, 2013-2018 32
FIGURE 9 IMPACT OF MAJOR RESTRAINTS ON THE PVC MARKET, 2013-2018 37
FIGURE 10 IMPACT OF MAJOR OPPORTUNITIES ON THE PVC MARKET, 2013-2018 39
FIGURE 11 BACKWARD INTEGRATION 44
FIGURE 12 PORTER'S FIVE FORCES ANALYSIS 48
FIGURE 13 PVC MARKET SHARE (VOLUME), BY COMPANY, 2012 51
FIGURE 14 PVC MARKET SHARE (VOLUME), BY RAW MATERIAL, 2012 54
FIGURE 15 PVC MARKET SHARE (VOLUME), BY POLYMERIZATION PROCESS, 2012 58
FIGURE 16 PVC MARKET SHARE (VOLUME), BY PRODUCTS, 2012 64
FIGURE 17 PVC MARKET SHARE (VOLUME), BY APPLICATION, 2012 71
FIGURE 18 PVC MARKET SHARE (VOLUME), BY END-USER INDUSTRY, 2012 75
FIGURE 19 PVC MARKET SHARE (VOLUME), BY GEOGRAPHY, 2012 83
FIGURE 20 ASIA-PACIFIC: PVC MARKET SHARE (VOLUME), BY COUNTRY, 2012 84
FIGURE 21 EUROPE: PVC MARKET SHARE (VOLUME), BY COUNTRY, 2012 105
FIGURE 22 ROW: PVC MARKET SHARE (VOLUME), BY COUNTRY, 2012 120
FIGURE 23 NORTH AMERICA: PVC MARKET SHARE (VOLUME), BY COUNTRY, 2012 128
FIGURE 24 PVC: MARKET STRATEGY DISTRIBUTION, BY GROWTH STARTEGY, 2010-2013 144
FIGURE 25 PVC: MARKET DEVELOPMENTS, 2010-2013 145
FIGURE 26 PVC: MARKET GROWTH STRATEGIES, BY GEOGRAPHY, 2010-2013 146
FIGURE 27 PVC: MARKET ACTIVITY SHARE, BY COMPANY, 2010-2013 148

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